Email Empire with Allison Hardy | Sell on autopilot with a strategic email funnel

Welcome to this episode inside of our Ask Me Anything Series on the 6-Figure Secrets Podcast! Today I’m sharing three email marketing and funnel questions submitted by two of our Funnel of the Month Club members.

First up is member Kasia McDaniel. Kasia is a homestager who helps homeowners and real estate agents get your home ready to sell, so that buyers fall in love with your home and it sells quickly.

Kasia submitted two questions that involve nuances within her email marketing, and how to move forward. 

Her first question is, “When do I enter my leads into my Pitch Sequence?” And her second question is, “What do I do with my old lead magnets?” 

In my response, I’m sharing details about qualifying your leads for the Pitch Sequence and a few suggestions on what to do with old lead magnets that may or may not be in alignment anymore.

You can learn more about Kasia through her website and hang out with her over on Instagram. 

Our third question was submitted by a member who wished to remain anonymous. They wanted to know more about using data to drive their decisions and at what point you make changes to your email marketing and email funnels.

In my response, I share data points that you need to know about email marketing and when and how to change it to create better results.

RESOURCES:

Visit the blog post that goes along with this episode for more resources

Grab Subject Line Magic to help you increase your email subject lines’ open rates

Join the Funnel of the Month Club

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

To escape endlessly asking her high school students to put their phones away,

Jen Liddy left her job teaching English & jumped into entrepreneurship with zero idea of how to run a business or ‘do’ marketing.

Fast forward 11 years, beyond many many many mistakes & several business models.

Now Jen pours her word-nerdiness into a job she loves: Brand Message & Content Strategist.

She shows service providers how to translate their expertise + big ideas into words that work to attract their exact-rights clients…

AND use their wealth of knowledge without giving away all the hows.

The best part? She gets to still be a word nerd & teaching geek without ever grading another crappy Macbeth essay!

TAKEAWAYS:

• Shift your market to the “them them them” show. You want to mirror what’s going on in your audience’s life, meaning you want to mirror the problem people are having and then take them on a journey to help them achieve a goal or relieve their frustration.
• Give power to the word YOU. The audience cares about what’s in it for them, so start writing content from the “you” perspective instead of “I”. People want to feel seen and heard.
• What type of voice are you using? Ask yourself, if I were relaxed and felt most like myself, how would I talk? How do I talk to my clients? What words resonate with my audience. How you use words will matter to your audience.

RESOURCES:

Visit the blog post that goes along with this episode for more resources

Listen to the Content Creation Made Easy Podcast

Grab the Backstage Brilliance Marketing Toolkit for FREE! Use code ALLISON at checkout

Create consistent, dependable, recurring revenue through the Recurring Revenue Bundle

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

If you want to sell something in your business every single day, this episode of the 6-Figure Secrets Podcast is for you! 

This is the goal that we have for all of our Email Genius students as we open the doors to the program and welcome in new members.

In this episode I'm walking you through some key things to think about when chasing down this goal of selling daily. I'm sharing some behind-the-scenes sneak peeks into my business, and some mindset shifts to think through to help you start to set this system up for yourself. 

TAKEAWAYS:

• Make sure your audience knows you are open for business. Make the invitation to buy (anything! something!) often. 
• Change happens when you do things differently. If you have a goal of selling something everyday, dare yourself to accomplish the goal. That simple act of challenging yourself to try something new will create different results.
• Selling often attracts the right people to you. If your folks are motivated, and you offer up the right product to them that speaks to their specific pain point, they purchase to help speed up their results and minimize trial and error.

RESOURCES:

Find the blog post that accompanies this episode 

Become an Email Genius!

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Beth Nydick is the founder of The F.A.M.E. Formula, supporting digital business owners to amplifying their brand's presence with steady media exposure and strategically driving traffic to monetize the spotlight.

Plus Beth knows a thing or two about getting in the spotlight, because let's face it, who doesn't want visibility for their brand.

She has been featured in OPRAH, Parade, Forbes, Inc., Fast Company, Nylon Magazine, Tori Burch, and Better Homes and Gardens.

She has also appeared on The Drew Barrymore Show, The Chew, WPIX and The Tonight Show.

Her clients have been featured in Forbes, Entrepreneur, Inc, ABC, CBS, NBC, Fast Company, Business Insider, GMA, Drew Barrymore, Sherri Shepherd and many more.

She is also the co-author of the top-rated cookbook "Clean Cocktails: Righteous Recipes for the Modern Mixologist".

TAKEAWAYS:

• Visibility isn’t about getting in the media, it’s about what you do with the media afterwards. 
• Know what your messaging is and be consistent on all media platforms, including your visibility in interviews, a book, speaking engagements, etc. Your messaging should feel like you whether that’s in an Instagram post, your offer or service, or in an interview. You won’t make money from being published, but you will see money when you utilize your media as a tool over and over again. 
• Talk about what you are doing often and keep sharing, even if it feels small. The more often you share, the more people will come to you as the expert. Beth believes people are interested in the little things, so share what you are working on. Be bold so you can inspire others. 

RESOURCES:

Find the blog post that accompanies this episode 

Attend Beth’s From Spotlight to Sold Out Masterclass

Sign up for the 3 Email Marketing Fatal Flaws That Most Coaches and Experts Make When Selling Their Course or Membership Video Series

Ready to become an Email Genius? Join this brand new group coaching program! 

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

I launched my Funnel of the Month Club in February 2023 while in isolation with COVID! Wild, right?! One year later, I've learned A LOT about running a membership, even if it my third time around! I have now been able to welcome over 400 lifetime members into this membership in it's first year. 

In this episode, I'm sharing 3 lessons I’ve learned over the past year launching my third membership, Funnel of the Month Club. My hope is that this helps you avoid some of these pitfalls I found myself in, and it helps you navigate the launching and scaling of your own membership. 

TAKEAWAYS:

• You always need to be selling your membership. Something you have to be prepared for with memberships is that people can cancel at any time. So you might lose 10 members in a month, which means you need to not on replace those 10 spots, but that you you also need to sell more, so that your membership still grows. 
• Focus on retention. It is true that if you want consistent recurring revenue, you do need to consistently sell. But you also have to remember to retain the members you already have. One thing that I do is survey my current members to see what it is that is working or not working in the program. Then I try to implement those changes in a way that still works for me and my business, but serves the client.
• Simplify your membership. In a traditional membership model, whenever someone joins, they receive all the previous benefits of other members. I got feedback from some of my members who found this really overwhelming. The minute you overwhelm someone, they don’t want to do the work. See where you can adjust so that joining and staying in your membership is a no brainer!

RESOURCES:

Find the blog post that accompanies this episode

Join the Funnel of the Month Club!

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Melissa is the owner of Carbon & Clay. Carbon & Clay is a Squarespace website template shop that helps online business owners launch a website they are confident about faster than ever before.

TAKEAWAYS

• The main function of your website is to get people onto your email list. Everyone needs to be growing an email list to further nurture relationships and traffic. When your audience is ready to buy, you are at the forefront of their mind because of that established relationship.
• Use a lead magnet on your website to collect emails. Lead magnets should be strategically placed on your website, not just on your home page. This will give you a higher probability of getting people on your email list.
• You need to know your audience and ideal client so you know who you are trying to reach through your website. How can you make the content of your website easy to navigate and easy for people to find what they are looking for? Your website is not just about how good it looks, but how well it functions for the user.

RESOURCES:

Visit the blog post that goes along with this episode for more resources

Snag one of Carbon & Clay Design Co.’s Squarespace website templates for 10% off, plus a copy of Pitch Perfect (Allison's signature Email Pitch Sequence), by using code ALLISON10! here

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

I’m rolling out a brand new series here on the 6-Figure Secrets Podcast where I’m answering questions submitted by our Funnel of the Month Club members! This is our first episode in this series where I’m answering questions from two of our members.

First up is Dr. Katrina Cryder. Katrina is a chiropractor and has an online course called Raising Healthy Kids. Inside Raising Healthy Kids she supports her clients through a step-by-step process that helps to lay the foundation of health by removing toxins, replenishing minerals, creating a food foundation and learning how to cultivate healthy habits.

As a busy brick-and-mortar owner, online program creator, and a mom of 2, Katrina wants to know that what she’s doing to market her program, will produce a ROI. So her question is, “What email funnels should I focus on first?” In my response I share with her the 3 email funnels that she needs to get up and running, so that she can sell more of her program.

Learn more about the Raising Healthy Kids membership here.
And follow Dr. Katrina Cryder on Instagram here.

The second question is from Jen Chapin. Jen helps working moms get dinner on the table and streamline their lives without any of the guilt.

Jen has a thriving YouTube channel (her 137,000 subscribers agree!) that she monetizes through AdSense and paid brand partnerships. She is looking to branch out and start to offer digital products. Her question is, “How do I create paid content for my ideal client?” In my response I share that I think her next smart move is digital products and I list out multiple ways that she can sell her digital product, passively.

Visit Jen on her YouTube channel where she has 137,000 subscribers (How amazing is that?!)
And check out her offers on her website.

RESOURCES:

Visit the blog post that goes along with this episode for more resources

Grab 50+ resources from experts in the online marketing space carefully curated to help you ditch the launch roller coaster, and enroll more clients into your course or membership, on autopilot through the Automated Sales Bundle.

Join the Funnel of the Month Club.

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Amanda Bennett is a Podcast Outreach & Guesting Strategist and founder of THE community for mom podcasters, The Podcasting Moms Club.

After working for over a decade as a professional nonprofit fundraiser, helping prominent organizations raise millions of dollars, she now uses her knowledge and skills in relationship building to help mom podcasters create win-win partnerships and collaborations to make more impact.

Amanda is on a mission to help mom podcasters grow their audiences and produce wildly successful podcasts, on their own terms, by offering supportive community, motivation, and resources designed specifically for them and their unique challenges.

When she’s not guiding mom podcasters to uplevel their podcast, you can find her chasing around her two energetic kiddos, doing her best to keep up in group fitness class, or in her fuzzy robe, eating Biscoff cookies and sipping camomile tea while watching the latest cooking competition on tv.

TAKEAWAYS

• Be intentional in the communities you are a part of. Find people who are doing similar things to you in the online space. Be sure to participate and be involved with the communities you choose to be a part of.
• When you create your own communities, find people who support the same cause and have similar goals as you. Amanda found that creating a community for mom podcasters was unique because moms can only really understand each other’s challenges when it comes to creating an online business and hosting a podcast.
• A community benefits you personally and helps you stay focused on your business goals. Amanda said that she tends to overthink things and it’s more helpful for her to have someone to chat through things with. She noticed that with a community she can share her ideas and a supportive community will tell her she has a good idea or give her suggestions on what she can do.

RESOURCES:

Find the blog post that accompanies this episode

Join Amanda’s Podcasting Moms Club

Join Allison and Amanda in Nashville, Tennessee for the Podcasting Moms Conference on April 15!

Get a template of Allison's email that was directly responsible for selling over $80,000 worth of digital products, courses, and memberships in 2023

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Annie Franceschi is a former Disney storyteller-turned-branding expert. In 2013, she quit a dream job telling stories at The Walt Disney Studios to start her practice, Greatest Story Creative®.

Since then, Annie has advised hundreds, spoken for thousands, been featured in Forbes, and become known for helping entrepreneurs confidently tell their stories. She’s written two bestselling books: "Establish Yourself" and "Permission to Try," and her first children’s book, "Small Biz for Kids,"debuted in October 2023.

She's a Duke University graduate, avid Muppets fan, and resident of Durham, NC - where she lives with her husband, Gus, and her favorite toddler/superhero, Leo.

TAKEAWAYS

• To be consistent, do what makes sense to you. You can so easily get swept up in the “tactic tornado”. You can try everything involved with online marketing, but be aware of what you want to be consistent about. What do you find fun? What can you do that will keep you showing up consistently?
• Figure out the thing that moves the needle in your business and then systemize it. It’s important to stay in your zone of genius, while outsourcing the rest. And figuring out what works for your business, might mean you have to show up longer. Annie says it took her about 18 months to really get things going to a point where people knew who she was and to build her local reputation.
• If you want to grow, you have to scale relationships. There are many ways to do that outside of social media including blogs, podcasts, speaking, and in person events. But you have to do something. What’s your consistency container? What are you naturally inclined to do? If it feels like pulling teeth, you’re not going to do it.

RESOURCES:

Find the blog post that accompanies this episode

Try the 1st 50 pages of Annie's bestselling book, "Establish Yourself"

Find Annie on Instagram and LinkedIn

Learn more about Annie on her website

Get a template of Allison's email that was directly responsible for selling over $80,000 worth of digital products, courses, and memberships in 2023

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com


🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Melissa is an Email Marketing Strategist, Coach, & Educator dedicated to helping online business owners boost student enrollment and sales for their online programs and courses by crafting effective email funnels.

Having personally navigated burnout while building her first 6-figure business, Melissa has turned burnout into brilliance by sharing her experience and expertise with her students. Her students have learned to launch online courses and passively sell digital products without relying on algorithms.

She is on a mission to empower online business owners to build profitable businesses using peaceful sales and email marketing strategies.

TAKEAWAYS

• In order to create an in-demand business, you need to create visibility and awareness. Capitalize on how you can get the most visibility. You might be on multiple marketing channels, but are they all getting you results? Or are there ones that get you more results than others? Focus on what’s working for you and make it work for your offer.
• Creating an in-demand business requires you to be consistent. An in-demand business creates consistent leads and sales in your business. In order to get there, you have to show up consistently in whatever marketing strategy works for you.
• Be clear on your unique marketing strategy. You need to know who your target audience is and why they want what it is you are offering. You want to generate high quality leads so that people will actually purchase your offer or product. Ask yourself, how are you getting high quality leads? Where are you online? How is your marketing strategy working for you on different platforms?

RESOURCES:

Find the blog post that accompanies this episode

Follow Melissa on Instagram

Listen to Melissa’s Podcast The Sales Expansion Show for WOC Online Business Owners

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot