Email Empire with Allison Hardy | Sell on autopilot with a strategic email funnel

Do you ever feel icky when the word "scarcity" is used, regarding sales? I’m hoping in this episode today to change your view and mindset on what scarcity actually does to help your leads and your funnel's profitability. Scarcity is important because without it there is no reason why someone would buy now, versus a few days, months, or years from now.

Let’s be honest, it’s never a convenient time to buy something so you have to give your leads a reason. The more people who buy now, the more people will do the work. And the more people who do the work, the more people get results. Without introducing scarcity, you are doing your audience a disservice because they aren’t doing the work to get to their goals and get out of the pain point you help them with. If you look at scarcity from that perspective, you owe it to your audience to introduce scarcity into your Pitch Sequence.

TAKEAWAYS

• Add scarcity to your Pitch Sequences, even if your product or service is always available. If you run a special discount, make it availabile only for a certain amount of time through your Pitch Sequence. This introduces true scarcity because you’re only running the discount for a select group of people, inside of a particular email funnel.
• It’s important when you use scarcity that you are actually truthful with it. Sometimes this strategy gets a bad rep and because marketers have used scarcity to decieve people into buying from them.
• If you want to see sales increase, try scarcity. Having scarcity in your Pitch Sequence is one of the biggest factors as to why people buy now and not later. It can help you with consistency in sales because your leads have a reason to buy.

RESOURCES:

Find the blog post that accompanies this episode

3X your course or membership sales, by not launching, through the LIVE “No-Launch” Launch Method Masterclass

CONNECT WITH ALLISON:

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DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

There’s a bunch of advice out there about the highest performing Reels or Tik Toks and visibility strategies for your business.

But none of that helps if you feel horrible every time you take out your camera or try to show up authentically online.

Lucia Donyel believes in the power of Spiritual Psychology. She noticed this through earning her Master’s Degree from the University of Santa Monica and through 8 years of experience as a brand photographer, coaching clients to heal their unresolved visibility issues. Now she wants to help you overcome what holds you back from truly being seen.

Once you get more comfortable being visible, showing up becomes simple. Creating content will be easy.

You will wear your new-found comfort and confidence on your sleeve. It will show on camera.
And you'll become your true unapologetic self online.

TAKEAWAYS:

• It’s not about what others think, it’s about what you think. Don’t get hung up on your physical appearances. Others are probably not thinking or worrying about the things you are about yourself. Show up as your authentic self.
• Changing your mindset is key to your business success. Energetically, your attitude towards something that you’re doing online will completely be impacted by the underlying limiting beliefs that you hold around your capacity. So if something is holding you back, you need to do the mindset work so that you can move forward with confidence.
• We want to get to a point of thriving, not surviving. Lucia talks about the 4 ways people cope and how we can change our mindset in order to be thriving in our lives which helps our businesses thrive as well.

RESOURCES:

Find the blog post that accompanies this episode

Grab Lucia's Aligned Presence Workshop! Use the coupon code Lucia mentions in the episode to snag it for $0

Follow Lucia on Instagram

Ready to sell more of your course or membership, without the hustle, burnout, and that work that keeps you “busy” but doesn’t get you results? Applications are now open for the Clients on Autopilot Mastermind! Click here for more details and an application.

CONNECT WITH ALLISON:

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DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com


This episode is edited and managed by Haili Murch LLC.

If you are interested in starting a podcast or you are currently a podcaster needing help managing or relaunching your podcast, click here to book a call Or you can directly contact Haili Murch at [email protected] or on Instagram

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

If you are listening to the podcast on its release date, October 30, 2023, you are now 25 days until Black Friday! I think Black Friday is an amazing opportunity to make a lot of noise about an offer that you have. Let’s call it like it is, consumers are showing up to Black Friday looking to spend money and wanting to get an amazing deal on something they buy. It is expected you make a lot of noise and have something to offer your audience.

In this episdoe I'm sharing my perspective on what to offer during your Black Friday promotion. Black Friday is a different beast and "standard" launch practices need to get thrown out of the window, to make your Black Friday promotion and profitable, and raving, success.

TAKEAWAYS

• People are looking for offers that give them results. Create an offer that is implementation based.
• Create a digital product that goes with your larger offer. A digital product will give you more people to pull from when you are pitching your bigger offer later. You want your digital product to be priced less than your larger offer, somewhere between the $27-$97 range.
• You need to have a marketing plan for your Black Friday offer. The plan I've developed and tested over the years usually starts about 3 weeks out from Black Friday, so in 2023, that's November 6!

RESOURCES:

Find the blog post that accompanies this episode

Grab a copy of the Black Friday Launch Plan so that you can create and execute a profitable Black Friday launch, for a whopping $50 off (now through November 3, 2023), through this link.

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com


This episode is edited and managed by Haili Murch LLC.

If you are interested in starting a podcast or you are currently a podcaster needing help managing or relaunching your podcast, click here to book a call Or you can directly contact Haili Murch at [email protected] or on Instagram

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Megan is a mom to two beautiful toddlers (Jack and Sophia,) a wife to the most supportive husband and business partner ever, Collin, and the owner of Mompreneur Co. As a top ranking Host of the Mompreneur Guide Podcast, platform creator, podcast studio owner, and author, Megan is on a mission to give mompreneurs the tools and space to help them live a present and productive lifestyle they crave. Because as a third generation mompreneur - she's proof that it’s possible.

TAKEAWAYS:

• Podcasting gives you access to people. A podcast is intimate and personal. People will connect with you based on how you speak, the types of conversations you have and your unique way of talking about topics your audience is interested in.
• The longevity of a podcast gives you a competitive advantage. You have more opportunities to be seen through podcasting, simply because it's longevity is different than social media. This allows for someone to access any of your content at any time unlike social media which can be temporary.
• Podcasts help create a connection with yourself. Connecting with yourself, through your podcast, is vitally important. A podcast is kind of like a journal of your journey for you. This can help you as your business and life goes through different times and seasons.

RESOURCES:

Find the blog post that accompanies this episode

Join Allison and Megan (+ other top 1% mom podcasters) on April 15, 2024 at the Podcasting Moms Conference in Nashville, Tennessee! Save $100 when you register before October 30. Grab your ticket here.

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com


This episode is edited and managed by Haili Murch LLC.

If you are interested in starting a podcast or you are currently a podcaster needing help managing or relaunching your podcast, click here to book a call Or you can directly contact Haili Murch at [email protected] or on Instagram

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Tay Daniels went from leaving her 9-5 with less than $100 to her name at 7 months pregnant with no clients and no experience, to leaving an abusive marriage while still barely making enough to make ends meet, to now having a fully-booked Virtual Assistant/OBM Agency and 6-figure coaching business.

Today, she teaches badass, high-achieving women (like you!) how to create a successful online business and become the breadwinner of their family, so that they can have the freedom to live a life they know they were meant for, while making an income they deserve!

TAKEAWAYS:

• Consistency is not cliche, it’s what makes the difference. Tay believes consistency includes showing up even when you don’t want to and doing the hard and uncomfortable things to put yourself in new places.
• Tay shares her 5 C's that keep her business successful and growing. The 5 Cs include content, conversations, communities, clients and cash. In her interview, Tay dives into what all of these mean and how you can apply them
• Collaborations have built Tay’s business entirely. The biggest result she has seen from collaborations is her growing email list. She also has gained new clients, new connections, and expanded her network through the many different collaborations she has done.

RESOURCES:

Find the blog post that accompanies this episode

Dig into over 45+ FREE resources through the Zero to 6-Figures Coach Bundle

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

This episode is edited and managed by Haili Murch LLC.

If you are interested in starting a podcast, or if you are currently a podcaster needing help managing or relaunching your podcast, to book a call: click here. Or you can directly contact Haili Murch at [email protected] or over on Instagram

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

I want to share with you my most favorite way to increase sales for my course or membership, or my clients’ course or membership. It’s a super simple rate way to increase conversion rate (sales rate) of your funnel!

You ready for what to do?

I want you to talk about your program before you invite people to your program.

I want you to not ask people to join until after introducing it in your Nurture Sequence. In this episode, I’m going to show you how to seed your program throughout your Nurture Sequence. It really makes such a difference!

TAKEAWAYS

• Make sure that you introduce your program and some basic information about it, before actually pitching it. Your lead should know the name of your program, who it helps, what the goal of the program is and if they want to join, before you invite them to join.
• The purpose of the Nurture Sequence is to educate your leads. Think about it like this, the more times you talk about your program before your lead is invited to join, the more aware of your program your lead will be.
• Use data to help you see if these subtle changes to your Nurture Sequence are working. We did this with one of my clients, and even though the conversion increase was small, it upped her sales and that was a huge success! But we used her open rate data to help us make changes, so that we could see that increase.

RESOURCES:

Find the blog post that accompanies this episode

Grab a FREE 14-day trial of the Funnel of the Month Club (+ over $1,800 worth of trainings and bonuses as a thank you for testing it out!) here

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Dr. Samantha Hiotakis is a doctoral-level Psychologist and Peak Performance Expert.
Over the past two decades, she's worked with successful business owners and executives functioning at the top of their field but simultaneously drowning in the busyness of their businesses and the demands of their personal life.

Dr. Samantha's unique system helps clients 10x their professional and personal results, increase their productivity, reclaim hours back each day, and unlock all-day energy.

With a doctoral degree in psychology, two master's degrees, and advanced certifications in integration nutrition, functional medicine, and hypnosis, Dr. Samantha's curated and unique system combines cutting-edge science, psychology, evidence-based bio-hacks, and neuro-hacks to quickly take you, your business and the quality of your life to the next level.

When not channeling Wendy Rhoades, you can find Dr. Samantha at her home in the Hamptons with the loves of her life Billy and their son Shep, reading a book, binge-watching Grey's Anatomy and Yellowstone, or out to dinner because she believes dining out, SHOULD be an Olympic event!

TAKEAWAYS

• Focus on improving one thing and let it snowball to help you improve others. Your business was never meant to be your world, it was meant to GIVE you your world. So what is something that is holding you back? Figure out what that is and start there and then you will see that focusing on that one thing helps improve other areas of your life.
• Leverage mind and body to get more done in less amounts of time. We can probably get a lot of things done in 2 hours, 30 minutes, whatever it is, but we let ourselves get distracted with so many different things. Our mind is wired to be our best asset if we know how to use it. Get in tune with your mind and body so you can stay focused.
• Change your mindset about recharging and what it can do for you. Recharging is not sitting down and scrolling on your phone or even reading a book, recharging is turning off the brain. You could go for a walk or stand up from your desk. Truly turn off the doing for a minute.

RESOURCES:

Find the blog post that accompanies this episode

Grab a free ticket to Dr. Samantha's Summit, Peak Performance Secrets

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Are you struggling to get sales from your email funnel? It might be time to change your nurture sequence to see better results.

In this episode, I share with you a case study from one of my Funnel of the Month Club members and how we increased her funnel's conversation rate (sales rate) from 0% to 5%.

You have to do something different if you want different results. If you're not seeing the conversion rates you want inside of your funnel, it might be a good time to check your data and use that to drive your decisions.

TAKEAWAYS:

• Creating long nurture sequences puts your lead into a cycle of consumption, instead of action. And if we want our lead to take action later in the funnel (by buying our membership or course), we have to start to create that culture in the top of the funnel.
• Stop delaying the invitation to your offer or services. Our leads are looking to solve their pain points, fast! They are trying to figure out if you are the person to help them. You owe it to your leads to share with them how you can help them because if you don’t offer them something to do, they’re going to find someone else who can.
• Instead of delivering value, let your leads know how you’re going to help them overcome their objections.

RESOURCES:

Find the blog post that accompanies this episode

Grab a FREE 14-day trial of the Funnel of the Month Club (+ over $3,000 worth of trainings and bonuses as a thank you for testing it out!) here

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com


🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Meet Mallory McGary, founder of Beautifully Blooming!

With her diverse skills and resilience, Mallory empowers women to build six-figure businesses, offering tailored solutions for all budgets.

Her mission is to help women achieve business success without compromising their motherhood.

Mallory McGary - the fairy godmother of business coaching!

TAKEAWAYS

• Making growing your email list a priority. If all the social media platforms shut down tomorrow, what would you be left with? You will always own your email list and this is a great place to nurture your clients. So if you don’t have an email list, start one soon!
• Start networking with those you know. The best way to start collaborations is starting with those you already know and have worked with before. After doing collabs with those you know, then start reaching out to those you feel would be a good fit for you in how you can serve their audience and how they can serve your audience.
• The best collaborations involve a trade-off of services or offers. For example, Mallory has a radio show, so she likes to approach someone by offering them to be on her show and maybe in exchange she is on their podcast or in exchange she is in their masterclass. Find something you can both offer that will benefit both your audiences.

RESOURCES:

Find the blog post that accompanies this episode

Get a free ticket to The CEO Mom: Reimagined Summit

Grab a FREE 14-day trial of the Funnel of the Month Club (+ over $3,000 worth of trainings and bonuses as a thank you for testing it out!) here

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

In episode 342, we talked about why lifetime value matters with our clients.

How can we keep them coming back to buy what you offer and stay?

In this episode, how we can utilize a tripwire to increase sales inside of your email funnel.

What is a tripwire?

A small offer that lives on the thank you page of your lead magnet. It is offered for a limited time and CANNOT be found anywhere else. There has to be a level of exclusivity and scarcity included. It might seem like a small thing, but it can make a big difference in your sales strategy.

TAKEAWAYS

• Your tripwire has to make sense for the lead magnet and final offer. For example, if you have a membership, a great tripwire would be something like $7 for a free 30 day trial in your membership.
• Use a tripwire to liquidate your ad spend. As you make money from your tripwire, putting it back into your ad spend is the way to go so that you do not have any barriers as to your spending on Meta Ads.
• A tripwire can help generate leads for free and it can create massive change in your business. It can help liquidate your ad spend, make a profit and help more people.

RESOURCES:

Find the blog post that accompanies this episode

Send me a DM with the word TRIPWIRE and I’ll add you to the list to get access to my new (FREE!) resource at the end of the month to help you set up your tripwire quickly, and with profits in mind

Go back and listen to episode 342 to learn why lifetime value matters

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot