Email Empire with Allison Hardy | Sell on autopilot with a strategic email funnel

Have you ever been through a time in your business where you just don’t want to work? In your mind, you want to show up. You still want to have your business, but all of a sudden it just feels like a chore? I just recently went through this after Christmas Break transitioning into the New Year. I first want to say, it’s ok if you feel like this. Everyone does at some point. But maybe this is a good time for you to reflect on things in your life or business and how you can change your thinking and try things differently.

In this episode, I talk about 5 ways to help you get lit up about your business again. Hopefully one or all of these will help you get your mojo back.

TAKEAWAYS

• Maybe you just need to take a break. Taking a day or even a week off of your business is not going to hurt your business.
• Know what your bare minimum is. When you break down your business, the two most important things you should be doing is client work and revenue producing activities. Revenue producing activities are going to look different for everyone. Break it down to the things that have to get done to keep these two areas fulfilled and this will help you feel less overwhelmed.
• Have a plan. When you know what’s coming next whether that’s a launch or your weekly email, you know what you are preparing for which helps you zone in on those few tasks or projects instead of your business as a whole.
• Get off of social media. Stop consuming! Let your mind have an actual break and that's when the clarity and inspiration will hit.
• Get into your body. This will look different for everyone, but moving your body is one of the number one things to get your mindset in the right place. So take a walk, do some yoga, get a sweaty workout in, or maybe go on a hike. I know this will help get you in a better place.

RESOURCES:

Find the blog post that accompanies this episode

Get registered for the 3 Things You Need to Stop Doing If You Want to Sell Your Course or Membership Daily Video Series here

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Have you ever looked at someone you follow online and compared your business to theirs because it looks like they have it all figured out? I can bet you that in one post you cannot even know a part of the story or details that helped the person get to where they are. I bet at some point in their journey, there have been moments of failure.

Everyone fails. It’s a normal part of life and a normal part of business. If you haven’t already, at some point you will launch something that doesn’t catch. This might make you feel like you failed. But instead of looking at it negatively, look at what this launch failure could teach you. What could really propel you to the next level, is looking at your launch from a bird’s eye perspective. You’re going to have to ask yourself some hard questions and that’s what I’m going to talk to you about today in this episode.

TAKEAWAYS

• Stop self sabotaging. Sometimes we self sabotage by hiding behind a social media platform, doing something we don’t want to do, launching something at the wrong time of year. All of this can be avoided as we go back and re-evaluate our launches and try something different next time.
• Analyze the quality of your leads and where they are coming from. Are you getting your leads from a Bundle? Facebook Ads? Your email list? Go back and analyze to see where you saw the most conversion, and use that data to make your future decisions.
• Ask yourself two questions. (1) Did you really want to launch the program? And then ask, (2) what’s the data telling you? If you are not willing to ask yourself these two questions, you’ll do the same thing over and over expecting different results while you’ll keep getting the same results.

RESOURCES:

Find the blog post that accompanies this episode

Download The $80,000 Email Template

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Kendall Cherry is ghostwriter, content marketing expert, and the founder of The Candid Collective, and she’s on a mission to create a world that’s more candid and kind.

Kendall writes bingeworthy copy that sounds so much like you, even you’ll think you wrote it. She also helps her clients avoid soul-sucking marketing trends by repurposing content that creates miracle-grade results, even if you have a tiny audience.

TAKEAWAYS:

• Create a content bank. Using the same content in more than one way on more than one platform is going to help you simplify your business. A content bank is an asset that pays in time back, you can repurpose the content, and it resonates with your audience. You don’t have to create more or be more. Use what you have. What you have is enough.
• Good content is the thing that calls in your people. When you create authentic, engaging content, it will resonate with your ideal client. Let it be simpler than you think. It can be easy and fun!
• Consistency is your answer to what really works. Repurposing your content works when you are consistent. Creators are afraid of consistency because they have to have the belief and trust it’s going to work. Stay consistent in your zone of genius and consistent in the belief that that is enough. Income comes through when you are consistent.

RESOURCES:

Find the blog post that accompanies this episode

Connect with Kendall on Instagram

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

At the end of 2023 I generated 1,001 new leads, in 5 days, without paid advertising.

How did I do it? I hosted my very first Bundle!

What is a Bundle? A Bundle is a collection of resources that are normally paid, but are free, for a very limited time.

Why is this so beneficial? The experts who contribute to the Bundle can get massively visible, and ideally, get in front of a new, qualified audience, for free. They are able to generate leads wtih a specific new group of ideal clients, who want to learn more about a specific topic.

For the participants of the Bundle, they are able to grab high-quality resources, on a very specific topic, for free!

In this episode of the 6-Figure Secrets Podcast, I'm breaking it all down for you and sharing EXACTLY what I did to create this kind of growth.

TAKEAWAYS:

• Lead generation doesn't have to be complicated, hard, or even expensive. With this Bundle I put in about 10 hours of work, for 1,001 leads generated. Which I thought was a good ROI.
• Plan your Bundle with the end in mind. I knew I wanted to use it to grow my membership. So when considering my ideal client for the membership, I made sure to include resources that were appropriate for that client, so I was generating high quality leads.
• I am running this Bundle again in February to see if I can get better results. The goal is to generate 2,000 leads and to see if I can duplicate, if not imporve, the conversion rate for the Funnel of the Month Club offer I made the audience post-Bundle.

RESOURCES:

Find the blog post that accompanies this episode

Applications are open for contributors to the next round of the Automated Sales Bundle! You can apply here. Applications are due January 15, 2024.

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Kylie Kelly is a business coach for female entrepreneurs, specializing in relationship based visibility strategies (summits, bundles, freebie swaps, podcast guesting etc) She helps her clients grow their email list FAST, which enables them to earn more money and really start to live life on their own terms. She is also a podcast host of This Mama Means Business and a boy mama of two, Spencer & Samuel.

TAKEAWAYS

• Key to successful Bundles is to actually offer valuable resources. The more valuable you can make it, the more sign ups you'll see!
• Keep trying and your results will continue to increase as you establish credibility. By Kylie’s third time doing a bundle, her results were incredible.
• Be clear on who you are helping. The clearer you are with the person you are helping and what you are going to help them with, the better the results will be. Become more niched around what it is you do and offer.

RESOURCES:

Find the blog post that accompanies this episode

Join the Spotlight Club!

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Next year, I turn 40 and I always wanted my business to reach 7-figures by the time I turned 40. So I’ve been asking myself, what are the activities that are going to get me closer to that goal that are the easiest, simplest and most streamlined?

I found that having one singular goal makes all the difference. A scattered mind, doing too many things, makes it really hard to do anything well.

So as we exit 2023, and head into 2024, I want to encourage you, create ONE goal for your business. And in this episdoe of the 6-Figure Secrets Podcast, I'm sharing why this is the rocket fuel for you accomplishing what you want to accomplish in 2024.

This is our last episode of 2023. And I hope this episode helps you find that one singular goal you can focus on too. New episodes will return in January!

TAKEAWAYS

• Simplify your business. Pull back the layers and go all in on one thing. This will create a different space for you to get to your goal and to try new things, or eliminate things, in your business so you can achieve your singular goal.
• Ask yourself this question, "What is the easiest, most sustainable way to get to my goal?" and let your answer guide your actions to get to your goal.
• Automate your process and hire help where needed. I realize that with this goal in mind, I may need to hire some support and will need to make sure my process is moreso than it already is, to generate more leads so that they can enroll in my offer.

RESOURCES:

Find the blog post that accompanies this episode

Grab The $80,000 Email Template

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

As a young mother, wife, and business owner, Abbey's life revolves around her genuine passion for children and their well-being. After the birth of her firstborn 2.5 years ago, she embarked on an inspiring journey to create a nurturing haven for families seeking exceptional childcare solutions. This journey led her to establish Sandhills Nanny Co., a renowned nanny placement agency with a heartwarming mission.

Founded in 2015 by Abbey herself, a compassionate former nanny and now a devoted mother, the agency has flourished steadily over the years. Abbey's unwavering commitment to providing trustworthy and qualified childcare providers has been the driving force behind the agency's success.

With the birth of her first son in 2021, Abbey recognized the growing demand for reliable care and expanded her team of experts in the industry. Together, they work tirelessly to ensure every family receives the finest care possible, backed by unparalleled safety and quality standards.

At Sandhills Nanny Co., Abbey and her team believe in the immense importance of having someone you can wholeheartedly trust to care for your little ones. The agency takes immense pride in offering precisely that - a service where families can find peace of mind, knowing their children are in the best possible hands.

TAKEAWAYS

• Be consistent. Keep showing up on social media and keep creating content that has value. Don’t focus so much on the sales because as you create value based content that is educational, the sales will come.
• Get involved with your community. In Abbey’s business, getting involved in the community is important for finding her ideal clients. But getting involved in your community in any business is beneficial as you establish connections that could potential bring people to your business or open opportunities for collaboration.
• Keep showing up. Whether that is online or in person, be the person that is consistently there. Be present and connect with people. This builds your trust factor with clients.

RESOURCES:

Find the blog post that accompanies this episode

Join Funnel of the Month Club by 12.15.23 to get 12 months of email marketing support AND get a Done-For-You Email Pitch Sequence as a BONUS! Check out the details here.

Follow Abbey on Instagram

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

In 2023 I sold 2,470 digital products.

For me and my business, focusing on selling digital products has been a total game changer.
What I realized, after crunching some numbers, is that 75% of my Funnel of the Month Club and Clients on Autopilot Mastermind members, all purchased a digital product from me, before enrolling in those programs.

I’m a big fan of following the bread crumbs of success, and this statistic blew my mind. And has informed how I’ll be moving forward, into 2024.

So in this episode of the 6-Figure Secrets Podcast I’m digging into how I was able to sell this amount of digital products, but also how I’m continuing to scale my digital product offerings in 2024 and hit my goal of selling 10,000 digital products.

TAKEAWAYS:

• Consistently generation leads is the #1 way you’ll sell more of your products and programs. Without leads, you’ll never have sales.
• Oftentimes we overthink and over-complicate EVERYTHING. What if we were to commit to making activities in our businesses easy? How would that approach change how you run, manage, and scale your business?
• Your ideal clients won’t care if you invite them to buy your digital product. If you approach it from an invitational mindset, you’ll view selling in a completely different light.

RESOURCES:

Find the blog post that accompanies this episode

Grab the Automated Sales Bundle now through December 8, 2023!

Check out the Meta Ads episode that was mentioned here

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Mia Poulsen is a Business Mentor, Transformational Coach, and a Human Design Reader for soul-led women entrepreneurs.

She has spent the past 10 years building online businesses to multiple 6-figure businesses – from her legendary blue sofa – while also supporting her family of 4 children.

She’s super transparent about it not being easy, because building a successful business requires transformational work on all levels. It requires you to step into the highest version of yourself, and this is what Mia calls, The Soulful Empress.

But what she will let you know is that you don’t have to work your butt off or compromise precious time with your family or yourself or even try to be something you are not to see success in your business!

The journey starts by knowing your soul´s blueprint and authentic strengths, honoring who you are and what really matters to you, and utilizing both your powerhouse energy and aligned business strategies.

TAKEAWAYS

• Explore your feminine energy by asking yourself questions like, "What is my purpose?", "What is my contribution?", "What are my top talents?", or "What is my passion?". The reason to ask yourself these questions is to try to get yourself to a place of more presence and joy.
• Spend time getting to know who you truly are. When Mia began to implement who she was, felt like she was enough, and realized the abundance she already had, that is when she saw the most business growth and things began to naturally fall into place.
• Focus on the functional version of feminine energy and the functional version of masculine energy. You cannot have success without both energies. They have to work together. This can change your whole perspective of life and can lift the veil of scarcity of not being and having enough.

RESOURCES:

Find the blog post that accompanies this episode

Grab Pitch Perfect for only $37, now through November 27

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

I have an email that is directly responsible for $80,000 in sales last year.

I turned it into a lead magnet, and it’s become a bit internet famous. It converts really well through Meta Ads and it’s a great entry point into my world of email marketing and email funnels.

So how can you do the same?

In this episode I share with you how this email functions inside of an Email Pitch Sequence, and the bigger picture strategy at play here.

TAKEAWAYS:

• The $80,000 Email is profitable because it invites and inspires conversation. I bet you 90% of those who reply to the email will end up enrolling in whatever thing I am pitching at that time. When people reply, it is specific to those individuals and becomes a customized conversation with them.
• Continue to create the know-like- trust factor through your email marketing, especially your Pitch Emails. Show your leads that you understand them and you can solve their problem. Do this by adding clients' stories and social proof into your emails.
• The function of a Pitch Sequence is to debunk objections.The function of a Pitch Sequence is actually not to sell the program. That’s the function of the sales page. The $80,000 Email lives about ⅔ through my Pitch Sequence and is a great interruptor to the debunking objections. It inspires and creates dialogue.

RESOURCES:

Find the blog post that accompanies this episode

Grab Pitch Perfect for only $37, now through November 27

Applications are now open for the Clients on Autopilot Mastermind

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot