March 11, 2024

EP 369 | One year and 400 members later, 3 takeaways from the Funnel of the Month Club

21 minutes

I launched my Funnel of the Month Club in February 2023 while in isolation with COVID! Wild, right?! One year later, I've learned A LOT about running a membership, even if it my third time around! I have now been able to welcome over 400 lifetime members into this membership in it's first year.

In this episode, I'm sharing 3 lessons I’ve learned over the past year launching my third membership, Funnel of the Month Club. My hope is that this helps you avoid some of these pitfalls I found myself in, and it helps you navigate the launching and scaling of your own membership.

TAKEAWAYS:

You always need to be selling your membership. Something you have to be prepared for with memberships is that people can cancel at any time. So you might lose 10 members in a month, which means you need to not on replace those 10 spots, but that you you also need to sell more, so that your membership still grows.
Focus on retention. It is true that if you want consistent recurring revenue, you do need to consistently sell. But you also have to remember to retain the members you already have. One thing that I do is survey my current members to see what it is that is working or not working in the program. Then I try to implement those changes in a way that still works for me and my business, but serves the client.
Simplify your membership. In a traditional membership model, whenever someone joins, they receive all the previous benefits of other members. I got feedback from some of my members who found this really overwhelming. The minute you overwhelm someone, they don’t want to do the work. See where you can adjust so that joining and staying in your membership is a no brainer!

RESOURCES:

Find the blog post that accompanies this episode

Join the Funnel of the Month Club!

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

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Music courtesy of www.bensound.com

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By Allison Hardy

8282 ratings

March 11, 2024

EP 369 | One year and 400 members later, 3 takeaways from the Funnel of the Month Club

21 minutes

You always need to be selling your membership. Something you have to be prepared for with memberships is that people can cancel at any time. So you might lose 10 members in a month, which means you need to not on replace those 10 spots, but that you you also need to sell more, so that your membership still grows.
Focus on retention. It is true that if you want consistent recurring revenue, you do need to consistently sell. But you also have to remember to retain the members you already have. One thing that I do is survey my current members to see what it is that is working or not working in the program. Then I try to implement those changes in a way that still works for me and my business, but serves the client.
Simplify your membership. In a traditional membership model, whenever someone joins, they receive all the previous benefits of other members. I got feedback from some of my members who found this really overwhelming. The minute you overwhelm someone, they don’t want to do the work. See where you can adjust so that joining and staying in your membership is a no brainer!