Still think SEO is all about keyword stuffing? Think again. In this episode, I’m joined by website SEO strategist Laura Jawad (aka the website whisperer!) to break down exactly what SEO looks like in 2025—and why it’s more human-centered than ever. Laura shares what Google is actually prioritizing now, how to make your site a destination worth finding, and why putting your best content on your website (not just socials) is the smartest move for long-term visibility. Whether you’re just getting started with SEO or ready to get serious about strategy, this conversation is packed with tangible tips to help you make your site work harder for your business.

Today you’ll learn:

• How Google’s latest updates (including AI overviews) are changing the game for organic search
• What it really means to create perspective-driven content that performs
• Why user experience and search intent are key to ranking—and how to optimize both
• Laura’s strategy for building brand authority as a small business (without trying to compete with the big brands)
• Practical ways to show up in local search results and make your website the hub of your business

CONNECT WITH LAURA:

Website: laurajawadmarketing.com

Instagram: @heylaurajawad

SEO Simplified: laurajawadmarketing.com/crush-the-rush/

 🔗 LINKS MENTIONED:

 🎧 Listen to the Ditch the Social Drama Podcast Series → hollymariehaynes.com/social

 💼 Grab Your CEO Week Templates + Planning System → hollymariehaynes.com/ceoweek

 🌟 Need Accountability + Strategy This Summer? Join us inside the Crush the Rush Club → hollymariehaynes.com/club

 🌎 Website → hollymariehaynes.com

 📲 Follow Along on Instagram → @thehollymariehaynes

💬 Loved this episode?

Share it with a business friend who might need it too—and don’t forget to screenshot and tag me so I can cheer you on!

In this week's episode we wrap up our 5-part series digging into the merging of strategy and soul. In today's pep talk, we're discussing scaling by leveraging networking. 

In this episode we cover:

• The power of micro-influencers
• The value of strategic collaborations
• How vulnerability + courage play a role in showing up to network

🔗 LINKS MENTIONED:

 🎧 Listen to the Ditch the Social Drama Podcast Series → hollymariehaynes.com/social

 💼 Grab Your CEO Week Templates + Planning System → hollymariehaynes.com/ceoweek

 🌟 Need Accountability + Strategy This Summer? Join us inside the Crush the Rush Club → hollymariehaynes.com/club

 🌎 Website → hollymariehaynes.com

 📲 Follow Along on Instagram → @thehollymariehaynes

Ready to build a business that supports your real life? In this episode, I chat with Sasia Lile, a retired trauma therapist turned resilience coach for entrepreneurial moms. With over 15 years of experience in CBT and feminist theory, Sasia shares why traditional mindset work often misses the mark — and how to actually rewire your beliefs and honor your capacity. We explore burnout, nervous system regulation, and the internal shifts needed to run a soul-led business without burning out. Whether you’re navigating self-doubt or chasing “perfect,” this conversation is packed with perspective-shifting gems to help you show up with more confidence, curiosity, and compassion.

Today you will hear:

• Why burnout isn’t about time, but about conditioning — and how to recognize subtle signs before you hit a wall.
• Sasia’s “story framework” for rewiring thoughts and supporting yourself through fear, perfectionism, and old patterns.
• Practical strategies to align your business with your energy, from flexible scheduling to rituals that restore your nervous system.
• How to step into your role as CEO, own your expertise, and let go of the pressure to do it all perfectly.
• A simple, fun breathwork exercise (hello, cookie breathing!) to calm your nervous system anytime, anywhere.

CONNECT WITH SASIA:

Website: www.afireflowerblooms.com

Instagram: @afireflowerblooms

The Confidence Calibration Kit: www.afireflowerblooms.com/cck

 🔗 LINKS MENTIONED:

 🎧 Listen to the Ditch the Social Drama Podcast Series → hollymariehaynes.com/social

 💼 Grab Your CEO Week Templates + Planning System → hollymariehaynes.com/ceoweek

 🌟 Need Accountability + Strategy This Summer? Join us inside the Crush the Rush Club → hollymariehaynes.com/club

 🌎 Website → hollymariehaynes.com

 📲 Follow Along on Instagram → @thehollymariehaynes

💬 Loved this episode?

Share it with a business friend who might need it too—and don’t forget to screenshot and tag me so I can cheer you on!

In this week's episode we are continuing with our 5-part series digging into the merging of strategy and soul. In today's pep talk, we're chatting all about how to create multiple offers inside your product suite at one time. 

In this episode we cover:

• How to  create offers that reach different people at different times 
• How to figure out what's going to sell
• How to find joy in money making

🔗 LINKS MENTIONED:

 🎧 Listen to the Ditch the Social Drama Podcast Series → hollymariehaynes.com/social

 💼 Grab Your CEO Week Templates + Planning System → hollymariehaynes.com/ceoweek

 🌟 Need Accountability + Strategy This Summer? Join us inside the Crush the Rush Club → hollymariehaynes.com/club

 🌎 Website → hollymariehaynes.com

 📲 Follow Along on Instagram → @thehollymariehaynes

Ready to write words that actually sell — without feeling slimy? This week, I sit down with Samantha Burmeister, founder of Nomad Copy Agency, and the conversion copy queen behind dozens of high-performing sales pages, emails, and websites. Sam shares her journey of running a thriving agency while living as a digital nomad, plus practical advice on how to write copy that sounds like you (but better) — and that speaks directly to the hearts (and wallets) of your audience.

If you’re a business owner trying to sharpen your message, DIY your copy, or figure out when to bring in a pro, this episode is packed with golden nuggets you don’t want to miss.

Today you will hear:

• How to write copy that mirrors your audience’s language — so they feel heard and eager to buy
• Sam’s advice on when to DIY your copy vs. when it’s time to hire a pro (and what to look for)
• The secret to writing call-to-actions (CTAs) that go beyond “buy now” and actually convert
• Trends shaping sales copy today — why connection, clarity, and personal touch matter more than ever
• How Sam balances creative energy and entrepreneurship while running a business from around the world

 CONNECT WITH SAM:

Website: www.nomadcopyagency.com

Instagram: @nomad.copy

Clickable AF CTAs: https://nomadcopyagency.thrivecart.com/clickable-af-ctas/

*Use code CRUSH to make it $1

 🔗 LINKS MENTIONED:

 🎧 Listen to the Ditch the Social Drama Podcast Series → hollymariehaynes.com/social

 💼 Grab Your CEO Week Templates + Planning System → hollymariehaynes.com/ceoweek

 🌟 Need Accountability + Strategy This Summer? Join us inside the Crush the Rush Club → hollymariehaynes.com/club

 🌎 Website → hollymariehaynes.com

 📲 Follow Along on Instagram → @thehollymariehaynes

💬 Loved this episode?

Share it with a business friend who might need it too—and don’t forget to screenshot and tag me so I can cheer you on!

In this week's episode we are continuing with our 5-part series digging into the merging of strategy and soul. In today's pep talk, we're talking about the flow of making money.

In this episode we cover:

• Your relationship with money
• 3 things to do today to make money (without creating something new)
• Leveraging your existing customers

🔗 LINKS MENTIONED:

 🎧 Listen to the Ditch the Social Drama Podcast Series → hollymariehaynes.com/social

 💼 Grab Your CEO Week Templates + Planning System → hollymariehaynes.com/ceoweek

 🌟 Need Accountability + Strategy This Summer? Join us inside the Crush the Rush Club → hollymariehaynes.com/club

 🌎 Website → hollymariehaynes.com

 📲 Follow Along on Instagram → @thehollymariehaynes

Ever feel like your business is out of sync with who you really are? This week, I’m joined by meditation guide, intuitive channeler, and founder of Spiritual You, Lex Smith. With a background in marketing and a gift for blending energy work with strategy, Lex helps entrepreneurs reconnect with the soul of their business. In this episode, we explore what it truly means to build a soul-led brand—one rooted in alignment, not algorithms—and how tools like astrology, journaling, and inner child work can bring clarity to your mission and magnetism to your message. If you’ve been craving more depth, peace, and purpose in your work…this one’s for you.

Today you’ll hear:

• How to align with the soul of your business and reconnect with your deeper purpose
• Why inner child work is a powerful key to unlocking your authentic brand voice
• Lex’s favorite tools—like astrology, meditation, and card decks—to infuse more clarity, intention, and integrity into your work
• What energy work and “vibrational alignment” actually mean (and how to use them to attract aligned clients)
• Seasonal tips for syncing your business with the rhythms of nature—and using summer to restore, recharge, and manifest

CONNECT WITH LEX:

Website: www.spiritualu.org

Instagram: @lexmsmith

FREE Meditation Library: https://www.spiritualu.org/meditation

 🔗 LINKS MENTIONED:

 🎧 Listen to the Ditch the Social Drama Podcast Series → hollymariehaynes.com/social

 💼 Grab Your CEO Week Templates + Planning System → hollymariehaynes.com/ceoweek

 🌟 Need Accountability + Strategy This Summer? Join us inside the Crush the Rush Club → hollymariehaynes.com/club

 🌎 Website → hollymariehaynes.com

 📲 Follow Along on Instagram → @thehollymariehaynes

💬 Loved this episode?

Share it with a business friend who might need it too—and don’t forget to screenshot and tag me so I can cheer you on!

In this week's episode we are continuing the 5-part series digging into the merging of strategy and soul. In today's pep talk, we're talking about creating more than a vision board and the masculine and feminine side of strategy.

In this episode we cover:

• Picking a word and power statement for your vision board
• Visualizing what you want your future to look like
• Mapping out the action you can take right now to move closer to your goals

🔗 LINKS MENTIONED:

 🎧 Listen to the Ditch the Social Drama Podcast Series → hollymariehaynes.com/social

 💼 Grab Your CEO Week Templates + Planning System → hollymariehaynes.com/ceoweek

 🌟 Need Accountability + Strategy This Summer? Join us inside the Crush the Rush Club → hollymariehaynes.com/club

 🌎 Website → hollymariehaynes.com

 📲 Follow Along on Instagram → @thehollymariehaynes

Feeling scattered every time you open your Google Drive? In this episode, I chat with organizing expert Tracy Hoth about how to become an organized CEO—starting with your digital files. Tracy is a 17-year veteran professional organizer and host of the Organized Coach podcast. She breaks down her simple framework for organizing your business so you can save time, reduce stress, and finally feel in control of your backend systems. If you’ve ever said “I don’t even know where to start,” this episode is your step-by-step guide.

Today you’ll hear:

• Tracy’s 5 essential file folders every digital business needs (and how to use them!)
• Her “SPASM” framework for organizing anything—from your files to your calendar to your thoughts
• The ROI of getting organized, from saving time to increasing your confidence and clarity
• Tips for maintaining an organized inbox, creating Google Sheet dashboards, and using simple systems you’ll actually stick with
• How to treat organizing like a project (and get it done without burning out)

CONNECT WITH KIM:

Website: https://simplysquaredaway.com/

Instagram: @tracyhoth

LinkedIn: @tracyhoth

FREE Download: The Only 5 Digital Files You'll Ever Need to Run a Smooth (and Profitable) Coaching Business - https://simplysquaredaway.com/5files

 🔗 LINKS MENTIONED:

 🎧 Listen to the Ditch the Social Drama Podcast Series → hollymariehaynes.com/social

 💼 Grab Your CEO Week Templates + Planning System → hollymariehaynes.com/ceoweek

 🌟 Need Accountability + Strategy This Summer? Join us inside the Crush the Rush Club → hollymariehaynes.com/club

 🌎 Website → hollymariehaynes.com

 📲 Follow Along on Instagram → @thehollymariehaynes

💬 Loved this episode?

Share it with a business friend who might need it too—and don’t forget to screenshot and tag me so I can cheer you on!

This Summer Solstice Series is a seasonal rewind to our most powerful soul-infused episodes. This week, I share how blending strategy with a soulful touch can truly elevate your business.

In today's episode, I share:

• The significance of episode number 444
• Importance of combining both masculine and feminine strategy aspects for alignment in your business
• My experience from burnout due to an overemphasis on traditional strategy to soulful business strategy elements
• Real-life examples of how to attract aligned clients through soulful integration using your gifts and passions
• Actionable questions to help you align your soulful business strategy

🔗 LINKS MENTIONED:

 🎧 Listen to the Ditch the Social Drama Podcast Series → hollymariehaynes.com/social

 💼 Grab Your CEO Week Templates + Planning System → hollymariehaynes.com/ceoweek

 🌟 Need Accountability + Strategy This Summer? Join us inside the Crush the Rush Club → hollymariehaynes.com/club

 🌎 Website → hollymariehaynes.com

 📲 Follow Along on Instagram → @thehollymariehaynes