Email Empire with Allison Hardy | Sell on autopilot with a strategic email funnel

Lyssa "LJ" Jackson, the Founder of Oh Hey LJ, is a Certified Email Marketing Expert who helps female entrepreneurs rock the inbox and their revenue. She is a former Executive Team Leader at Target turned corporate email marketing strategist and now uses her experience working with large corporations to help small business owners and solopreneurs engage with email. LJ is the host of the MarketHER podcast and loves a good matcha latte.

TAKEAWAYS:

LJ’s super power is that she is a natural teacher. She can teach anyone anything, and her talent is taking complicated things (specifically tech and marketing) and break them down into simple, actionable steps.

LJ looks at the validity of email marketing through dollars and data. For every $1 you invest on email marketing, you’ll make $42 back. It makes sense for small business owners to invest and focus on email marketing heavily because of this significant return on their investment.

Email marketing is for everyone, not when you hit a certain subscriber amount or revenue level. Most entrepreneurs biggest regret is not building their email list sooner.

RESOURCES:

Check out the blog post that goes along with this episode: http://www.allisonhardy.com/blog1/episode193

Follow LJ on Instagram: https://www.instagram.com/oohheylj

Listen to the MarketHer Podcast: https://podcasts.apple.com/us/podcast/markether/id1447821879

Get yourself registered for the Sell Everyday [Even When You’re Not Working] Masterclass (it’s LIVE at the end of this month!): https://allison-hardy.ck.page/919f4138b6

CONNECT WITH ME:

Join my absolutely FREE Facebook group, The 6-Figure Mompreneur Community: www.facebook.com/groups/themompreneurcommunity

Follow me on Facebook: www.facebook.com/allisonhardy2015

Follow me on Instagram (I especially LOVE InstaStories!): www.instagram.com/allison_hardy_

Find me on Pinterest: www.pinterest.com/allison_hardy_

ARE YOU A FAN OF THE PODCAST?

If you loved today’s episode I’d love for you to head to your favorite podcast app and leave us a rating and a review! The more ratings and reviews the podcast gets, the more mompreneurs it can help chase down their first 6-figure year!

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Instagram Reels.

It’s the hottest trend on social media right now, but as a busy mompreneur, is it just one more thing to learn?

Nope. Not at all.

And in fact, I think that as a momprenenur who is short on time but still wants to mak a massive impact, Reels are the way to go when it comes to creating content for your business on Instagram.

On this week’s episode I’m sharing why Reels are your next smart move and how you can get started with making a highly effective Reels, without reinventing the wheel when it comes to your content marketing.

In fact, this week (the week of September 14, 2020) I’m doing an experiment inside of my own Instagram account to see how I can use Reels more effectively to reach more ideal followers and how Reels can impact the “know, like, and trust” factor.

Follow me on Instagram and let’s see how this experiment goes, together! And of course, send me a DM, and tell me you’re a podcast listener. I’d love to learn more about you, your life, and your business! You can follow me here: http://www.instagram.com/allison_hardy_

RESOURCES:

Check out the blog post that goes along with this episode: http://www.allisonhardy.com/blog1/episode192

Get yourself registered for the Sell Everyday [Even When You’re Not Working] Masterclass (it’s LIVE at the end of this month!): https://allison-hardy.ck.page/919f4138b6

CONNECT WITH ME:

Join my absolutely FREE Facebook group, The 6-Figure Mompreneur Community: www.facebook.com/groups/themompreneurcommunity

Follow me on Facebook: www.facebook.com/allisonhardy2015

Follow me on Instagram (I especially LOVE InstaStories!): www.instagram.com/allison_hardy_

Find me on Pinterest: www.pinterest.com/allison_hardy_

ARE YOU A FAN OF THE PODCAST?

If you loved today’s episode I’d love for you to head to your favorite podcast app and leave us a rating and a review! The more ratings and reviews the podcast gets, the more mompreneurs it can help chase down their first 6-figure year!

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Racheal Cook is the Founder and CEO of The CEO Collective, a membership for women entrepreneurs ready to scale their businesses without the hustle and burnout.

She is the author of Amazon best-selling books Fired Up & Focused and our Business Sweet Spot, and hosts the podcast Promote Yourself to CEO. A sought after speaker on entrepreneurship, marketing, and productivity, Racheal’s work has been featured on US Chamber of Commerce, Forbes, Fast Company, Inc, Female Entrepreneur Association, and more.

When she's not helping women entrepreneurs design predictably profitable businesses, you can find her hiking with her three kids, reading anything she can get her hands on, or working on her next book.

TAKEAWAYS:

Racheal’s superpower is uncomplicating things for her clients. Oftentimes we overcomplicate the methods that we use to get to the goal we’ve set. Racheal is really good at helping her clients simplify their businesses so they can scale with ease.

The secret sauce to Racheal’s first 6-figure year was to decide that she was going to work with clients in one way, for one set timeframe, and for a price point that allowed her to get paid in a way that she wanted.

Racheal’s schedule is dictated by her Model Calendar system. Her week starts with a CEO Date with herself where she evaluates the week ahead and what it entails.

Racheal’s #1 piece of advice when it comes to hiring team members is hire before you’re ready. She always advises this because if you hire someone when you are in the weeds, it makes it a lot harder to actually figure out what to have that team member do, because you’re being reactive in your business, instead of proactive.

RESOURCES:

Check out the blog post that goes along with this episode: http://www.allisonhardy.com/blog1/episode191

Check out Racheal on her website: https://www.rachealcook.com

Listen to the Promote Yourself to CEO Podcast: https://podcasts.apple.com/us/podcast/uncomplicate-your-business/id1030760726?mt=2

Get yourself registered for the Sell Everyday [Even When You’re Not Working] Masterclass (it’s on-demand!) here: https://allison-hardy.ck.page/e22ece86c1

CONNECT WITH ME:

Join my absolutely FREE Facebook group, The 6-Figure Mompreneur Community: www.facebook.com/groups/themompreneurcommunity

Follow me on Facebook: www.facebook.com/allisonhardy2015

Follow me on Instagram (I especially LOVE InstaStories!): www.instagram.com/allison_hardy_

Find me on Pinterest: www.pinterest.com/allison_hardy_

ARE YOU A FAN OF THE PODCAST?

If you loved today’s episode I’d love for you to head to your favorite podcast app and leave us a rating and a review! The more ratings and reviews the podcast gets, the more mompreneurs it can help chase down their first 6-figure year!

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

If you drastically cut the hours you work in your business, how would that change how you run your business?

When COVID hit I went from working 25-30 hours a week, to 16 hours a week, so on today’s episode I’m sharing what I’ve done inside of my business to continue to grow and scale, be more intentional with my time, and still step into the role of CEO daily.

I know for many of us right now we’re navigating schooling at home, and while it’s a blessing to be able to teach our kids, it doesn’t come without worrying about working, getting it all done, and what this new chapter of life looks like for our kids, ourselves, and our businesses.

In this week’s 6-Figure Mompreneur Podcast I’m sharing ways that you can start to cut your work hours in your business.

RESOURCES:

Check out the blog post that goes along with this episode: http://www.allisonhardy.com/blog1/episode190

Get signed up for the Sell Everyday [Even When You’re Not Working] Masterclass: https://bit.ly/selleverydaymc

CONNECT WITH ME:

Join my absolutely FREE Facebook group, The 6-Figure Mompreneur Community: www.facebook.com/groups/themompreneurcommunity

Follow me on Facebook: www.facebook.com/allisonhardy2015

Follow me on Instagram (I especially LOVE InstaStories!): www.instagram.com/allison_hardy_

Find me on Pinterest: www.pinterest.com/allison_hardy_

ARE YOU A FAN OF THE PODCAST?

If you loved today’s episode I’d love for you to head to your favorite podcast app and leave us a rating and a review! The more ratings and reviews the podcast gets, the more mompreneurs it can help chase down their first 6-figure year!

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Today I am so excited to feature Lead Generation Lab member Andra Wochesen on the podcast!

Andra is an Energetic Business and Income coach who helps purpose-driven entrepreneurs who are ready to break-through their current income ceiling to re-code their energetic money blueprint so they can consistently grow their income and scale their businesses. She is multi-certified in Law of Attraction, Reiki, Akashic Records and as a Tapping into Wealth Coach and combines both coaching and energy techniques to help her clients create big shifts while staying aligned with their Soul gifts.

Her passion is helping women entrepreneurs to release any blocks they have around their value, being visible and earning money, so that they can show up and serve powerfully and get to the next level of their business. She helps them see expanded possibilities and seamlessly weaves together the inner and outer work of running a business. She has 20+ years in the field of personal development and education and has helped her clients uncover a purpose that not only fuels and fulfills them, but has helped them double, triple and even quadruple their income.

Her enthusiasm is fueled by her love of adventure travel with her husband, supporting orphaned elephants in Africa, and the beauty of nature that lives right outside her door.

TAKEAWAYS:

Andra’s super power is helping people move through big things in a short amount of time. Andra believes that change doesn’t have to take a long time or occupy a ton of space, but we have to be willing to go to new places and to uncover the layers of information that is holding us back.

One of the key actions to moving forward with removing your money blocks and how they are holding you back is awareness. Once you can become aware of what is truly going on and how you’re holding yourself back, it’s a lot easier to begin to work through the process quickly and efficiently.

The next step after awareness around your money block is pulling apart the threads that inform the block’s creation. What are the key stories that created the block? Why is the story that you internalized and decided to be true? What’s an action that you can take that is the opposite of that block to create a new belief and habit?

Money blocks not only occupy your mind, but they also are deeply embedded in your central nervous system, causing us to embody the block.

RESOURCES:

Check out the blog post that goes along with this episode: http://www.allisonhardy.com/blog1/episode189

Check out Andra on her website: http://awakenyourinspiration.com

Follow Andra on Instagram: https://www.instagram.com/awakenyourinspiration

Get yourself registered for the Sell Everyday [Even When You’re Not Working] Masterclass (it’s on-demand!) here: https://allison-hardy.ck.page/e22ece86c1

CONNECT WITH ME:

Join my absolutely FREE Facebook group, The 6-Figure Mompreneur Community: www.facebook.com/groups/themompreneurcommunity

Follow me on Facebook: www.facebook.com/allisonhardy2015

Follow me on Instagram (I especially LOVE InstaStories!): www.instagram.com/allison_hardy_

Find me on Pinterest: www.pinterest.com/allison_hardy_

ARE YOU A FAN OF THE PODCAST?

If you loved today’s episode I’d love for you to head to your favorite podcast app and leave us a rating and a review! The more ratings and reviews the podcast gets, the more mompreneurs it can help chase down their first 6-figure year!

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Do you wish you could just make less decisions everyday?

Are you tired of being THE go-to person in your home and business who makes decisions?

Do you find making everyday decisions, like what to have for dinner tonight, hard and stressful?

Are you not sure what your next move is in your business?

If you answered “YES” to any of these questions, then you might be experiencing decision fatigue.

Decision fatigue is when you’re tired of making decisions because you make too many in your daily life.

So on today’s podcast episode, I want to share with you ways that you can reduce the amount of decisions that you make everyday, in both life and work. Because as the CEO of your business and household, you’ve gotta be the best version of yourself as you can be! So let’s make life a bit simpler for you, so that you can scale that beautiful business of yours with clarity and purpose.

RESOURCES:

Check out the blog post that goes along with this episode: http://www.allisonhardy.com/blog1/episode188

Get signed up for the Sell Everyday [Even When You’re Not Working] Masterclass: https://bit.ly/selleverydaymc

Connect with Cailen Asher: www.cailenascher.com

CONNECT WITH ME:

Join my absolutely FREE Facebook group, The 6-Figure Mompreneur Community: www.facebook.com/groups/themompreneurcommunity

Follow me on Facebook: www.facebook.com/allisonhardy2015

Follow me on Instagram (I especially LOVE InstaStories!): www.instagram.com/allison_hardy_

Find me on Pinterest: www.pinterest.com/allison_hardy_

ARE YOU A FAN OF THE PODCAST?

If you loved today’s episode I’d love for you to head to your favorite podcast app and leave us a rating and a review! The more ratings and reviews the podcast gets, the more mompreneurs it can help chase down their first 6-figure year!

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Brooke Elder is the founder of Social Tenacity. After being in the Network Marketing arena for 10 years, she started her business in 2015 after seeing such a need in Networking Marketing for a leader to show network marketers how to market online without being "spammy weirdos".

In order to be a successful Network Marketing professional you don’t need to pretend to be someone you’re not, authenticity will and can be your driving force to create momentum and a business that is authentically you. Brooke has began a movement of Authentic Influencers who believe that you can use your gifts, talents and strengths to build your business.

TAKEAWAYS:

Brooke says that a morning routine changed her life. One of her most impactful activities in her morning routine is reading a list of accomplishments, mindset, and/or activities as if she’s already accomplished them. What that has done is helped her to step into that role easier, with more clarity, and stay in that role to become a better version of herself.

Brooke also uses visualizations to get clear on what she wants to welcome into her life. She finds the more specific she in what she wants, the more likely it is to happen.

It took some trial and error for Brooke to figure out a schedule for her family, their homeschool, and her business and team. But once she landed on a schedule that took into consideration everyone and their unique needs, she started to see some massive momentum.

RESOURCES:

Check out the blog post that goes along with this episode: http://www.allisonhardy.com/blog1/episode187

Download Brooke’s favorite app, Gratitude 365: https://365gratitudejournal.com

Authentic Influencers Podcast: https://socialtenacity.com/all-podcasts

The Magic Morning Method Handbook: www.socialtenacity.com/magicmorning

Download the 33 Places to Promote Your Lead Magnet Guide: https://bit.ly/leadgen33ways

CONNECT WITH ME:

Join my absolutely FREE Facebook group, The 6-Figure Mompreneur Community: www.facebook.com/groups/themompreneurcommunity

Follow me on Facebook: www.facebook.com/allisonhardy2015

Follow me on Instagram (I especially LOVE InstaStories!): www.instagram.com/allison_hardy_

Find me on Pinterest: www.pinterest.com/allison_hardy_

ARE YOU A FAN OF THE PODCAST?

If you loved today’s episode I’d love for you to head to your favorite podcast app and leave us a rating and a review! The more ratings and reviews the podcast gets, the more mompreneurs it can help chase down their first 6-figure year!

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Have you ever thought about creating a day inside of your week that is filled with nothing but CEO activities?

I’m a HUGE fan of a CEO Day and have been implementing them for about 4 months now, and I’m seeing massive growth, clarity, and action inside of my own business.

And so on today’s podcast episode I want to share with you, how you can start to implement a CEO day inside of your business, to help you start to move towards a 6-figure mindset in a quicker, more intentional, and easier way.

RESOURCES:

Check out the blog post that goes along with this episode: http://www.allisonhardy.com/blog1/episode186

Download the 33 Places to Promote Your Lead Magnet Guide: https://bit.ly/leadgen33ways

CONNECT WITH ME:

Join my absolutely FREE Facebook group, The 6-Figure Mompreneur Community: www.facebook.com/groups/themompreneurcommunity

Follow me on Facebook: www.facebook.com/allisonhardy2015

Follow me on Instagram (I especially LOVE InstaStories!): www.instagram.com/allison_hardy_

Find me on Pinterest: www.pinterest.com/allison_hardy_

ARE YOU A FAN OF THE PODCAST?

If you loved today’s episode I’d love for you to head to your favorite podcast app and leave us a rating and a review! The more ratings and reviews the podcast gets, the more mompreneurs it can help chase down their first 6-figure year!

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Danielle Hayden is a reformed corporate CFO (chief financial officer) who is on a mission to help rule-breaking female entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits.

After spending 10+ years in the boardroom as a corporate finance officer, Danielle is now in her sweet spot as the co-owner of Kickstart Accounting, Inc. where she helps business owners with bookkeeping, financial analysis, and education and as the author of the Profit Planner book series.

When Danielle isn’t crunching numbers on her clients’ behalf or crafting the next iteration of the Profit Planner, you can find her hanging with her two kids as she inspires them to lead their fullest lives or doing almost any fitness-related activity ranging from Spartan races to pilates.

TAKEAWAYS:

Danielle’s super power is being able to meet people where they are at today, without judgement or preconceived notions.

When considering purchases, Danielle doesn’t just look at the price point of the purchase. She looks at the bigger picture and considers if the purchase will help to increase sales, if it will make an aspect of your business run more efficiently, and will this new purchase save you time in the long run. It’s not always about the money.

Danielle looks at profitability in terms of goals. Does your gross profit vs. your overall profit match your goals? If it doesn’t, it’s time to analyze your spending and why the goal is what it is.

RESOURCES:

Check out the blog post that goes along with this episode: http://www.allisonhardy.com/blog1/episode185

Learn more about Danielle through her website:
https://profitplannerbookkeeping.com/

Snag Danielle’s FREE Financial Goal Setting Worksheet:
https://view.flodesk.com/pages/5e55a895c9b50f0026ccbd04

Book a call with Danielle to learn more about how she can help you and your business:
calendly.com/kickstartaccounting
***Make sure to mention The 6-Figure Mompreneur Podcast and get 25% off of the first year of service.***

CONNECT WITH ME:

Join my absolutely FREE Facebook group, The 6-Figure Mompreneur Community: www.facebook.com/groups/themompreneurcommunity

Follow me on Facebook: www.facebook.com/allisonhardy2015

Follow me on Instagram (I especially LOVE InstaStories!): www.instagram.com/allison_hardy_

Find me on Pinterest: www.pinterest.com/allison_hardy_

ARE YOU A FAN OF THE PODCAST?

If you loved today’s episode I’d love for you to head to your favorite podcast app and leave us a rating and a review! The more ratings and reviews the podcast gets, the more mompreneurs it can help chase down their first 6-figure year!

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

In today’s 6-Figure Mompreneur Podcast with Allison Hardy episode we’re talking about managing stress as a mompreneur.

Now today’s episode hits a bit close to home because lately I’ve been feeling A LOT of stress. The time has come for us to decide if we are keeping our kids home for the 2020-2021 academic year due to COVID and either decision we make, has the potential to have some pretty severe consequences. And Mama, making this decision has been STRESSFUL to say the least.

But as mompreneurs, we HAVE to find a strategy to eliminate stress from our lives, because most of the circumstances we are making decisions around and about, are situations we absolutely cannot control.

So on today’s episode I’m sharing four ways that I’m combatting stress in my daily life, in hopes that it spurs you tackle and work through stress in a way that feels best for you.

RESOURCES:

Check out the blog post that goes along with this episode: http://www.allisonhardy.com/blog1/episode184

Snag my Peloton affiliate code to get a $100 credit on your purchase: GATXYU

Get on the waitlist for the next open cart period for the Lead Generation Lab here: https://allison-hardy.ck.page/30549d1640

CONNECT WITH ME:

Join my absolutely FREE Facebook group, The 6-Figure Mompreneur Community: www.facebook.com/groups/themompreneurcommunity

Follow me on Facebook: www.facebook.com/allisonhardy2015

Follow me on Instagram (I especially LOVE InstaStories!): www.instagram.com/allison_hardy_

Find me on Pinterest: www.pinterest.com/allison_hardy_

ARE YOU A FAN OF THE PODCAST?

If you loved today’s episode I’d love for you to head to your favorite podcast app and leave us a rating and a review! The more ratings and reviews the podcast gets, the more mompreneurs it can help chase down their first 6-figure year!

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot