Email Empire with Allison Hardy | Sell on autopilot with a strategic email funnel

Adriana is a twin mom and the founder of the Bold & Doer Business Academy. She’s an immigrant who came to the US to attend college, graduate with 3 business degrees an MBA, consulted local and international businesses for 7 years until she quit her dream corporate job to have the freedom lifestyle she wanted, and now helps moms to launch their first group or membership program so they can also have the time freedom they want for their families while making the income they want to make.

TAKEAWAYS:

In Adriana’s life, obstacles have always been there, but it’s because of these obstacles that she fell in love with the live launching process! Now she helps early stage mompreneurs launch their programs through her proven, step-by-step process.

Adriana has built her business around live launching because she loves the intentionality that comes along with a live launch model. You’re not constantly selling, everything you do during the launch phases have focus and a purpose, and it allows you to be very clear in your messaging.

The differentiating factor that Adriana offers from other launch experts, is the level of support she provides to her clients. She views her support as her clients’ “second brain”. She gets into their launches with them, helps the troubleshoot, and provides day-to-day support to help them get results.

RESOURCES:

Check out the blog post that goes along with this episode: http://www.allisonhardy.com/blog1/episode203

Check out Adriana’s Launch and Fill Your Group Program Guide: https://adriana-castillo.lpages.co/starters-guide-to-launch/

Follow Adriana on Instagram and send her a DM! https://www.instagram.com/adrianacastilloonlinebiz/

Snag the Reels Mini Course to learn how to go viral within your niche: http://www.allisonhardy.com/reelsminicourse

Get on the waitlist for the open cart period for the Lead Generation Lab (doors open February 1, 2021!) here: www.allisonhardy.com/leadgenerationlabwaitlist

Watch the Sell Everyday [Even When You’re Not Working] Masterclass (it’s on-demand!) to learn my 5-step process for setting up an automated system designed to sell something, no matter how big or small, every single day in your business: https://allison-hardy.ck.page/2e62448504

CONNECT WITH ME:

Join my absolutely FREE Facebook group, The 6-Figure Mompreneur Community: www.facebook.com/groups/themompreneurcommunity

Follow me on Facebook: www.facebook.com/allisonhardy2015

Follow me on Instagram (I especially LOVE InstaStories!): www.instagram.com/allison_hardy_

Find me on Pinterest: www.pinterest.com/allison_hardy_

ARE YOU A FAN OF THE PODCAST?

If you loved today’s episode I’d love for you to head to your favorite podcast app and leave us a rating and a review! The more ratings and reviews the podcast gets, the more mompreneurs it can help chase down their first 6-figure year!

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

We all know that Reels are the hottest trend in social media marketing right now, but they can be hard to wrap your head around. Let’s be honest, sometimes adding one more thing to your plate can seem overwhelming.

But they can be very simply done, don’t require you to reinvent the wheel, and in fact, can be super fun.

When creating a Reel there is one question you should ask yourself, to maximize your efforts, your time, and your organic reach.

And that is, “Does this content matter to my audience?”

And if it does, proceed with your Reel.

If it doesn’t, it’s time to go back to the drawing board.

In this 6-Figure Mompreneur Podcast, I’m sharing some tangible ideas around creating sharable content, what it means to go viral in your niche, and how to land on universal truths in your Reels marketing.

RESOURCES:

Check out the blog post that goes along with this episode: http://www.allisonhardy.com/blog1/episode202

Black Friday came early! Enroll in the Reels Mini Course here: http://www.allisonhardy.com/reelsminicourse

Get on the waitlist for the Lead Generation Lab here: http://www.allisonhardy.com/leadgenerationlabwaitlist

CONNECT WITH ME:

Join my absolutely FREE Facebook group, The 6-Figure Mompreneur Community: www.facebook.com/groups/themompreneurcommunity

Follow me on Facebook: www.facebook.com/allisonhardy2015

Follow me on Instagram (I especially LOVE InstaStories!): www.instagram.com/allison_hardy_

Find me on Pinterest: www.pinterest.com/allison_hardy_

ARE YOU A FAN OF THE PODCAST?

If you loved today’s episode I’d love for you to head to your favorite podcast app and leave us a rating and a review! The more ratings and reviews the podcast gets, the more mompreneurs it can help chase down their first 6-figure year!

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Natalie Arent is a brand strategist for Christian female coaches, and the host of the Presence & Purpose podcast. She helps them find their people online and build a client-attracting personal brand to propel them forward in their God-given purpose.

TAKEAWAYS:

Natalie’s super power is seeing her clients for who they are and using that to more clearly communicate their brand to their audience.

A personal brand is different from a business brand in that you are the face of the business. People connect with you, on a personal level, instead of a company identity.

One of Natalie’s tips for showing up authentically in the online space is knowing more about you and your own personality. Natalie loves personality tests to help her clients to understand more about what makes them tick and what motivates them.

Natalie says that if you’re feeling like your industry is oversaturated, it’s usually because it’s oversaturated with tons of people doing the exact same thing. If you’re concerned about getting visible and being authentic, dare to stand out in your niche.

RESOURCES:

Check out the blog post that goes along with this episode: http://www.allisonhardy.com/blog1/episode201

Listen to the Presence and Purpose Podcast: https://www.nataliearent.com/episode

Join the Presence and Purpose Facebook Group: https://www.facebook.com/groups/presencepurpose

Get on the waitlist for the next open cart period for the Lead Generation Lab (doors open February 1, 2021!) here: www.allisonhardy.com/leadgenerationlabwaitlist

Watch the Sell Everyday [Even When You’re Not Working] Masterclass (it’s on-demand!) to learn my 5-step process for setting up an automated system designed to sell something, no matter how big or small, every single day in your business: https://allison-hardy.ck.page/2e62448504

CONNECT WITH ME:

Join my absolutely FREE Facebook group, The 6-Figure Mompreneur Community: www.facebook.com/groups/themompreneurcommunity

Follow me on Facebook: www.facebook.com/allisonhardy2015

Follow me on Instagram (I especially LOVE InstaStories!): www.instagram.com/allison_hardy_

Find me on Pinterest: www.pinterest.com/allison_hardy_

ARE YOU A FAN OF THE PODCAST?

If you loved today’s episode I’d love for you to head to your favorite podcast app and leave us a rating and a review! The more ratings and reviews the podcast gets, the more mompreneurs it can help chase down their first 6-figure year!

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Today marks the 200th episode of The 6-Figure Mompreneur Podcast!

So to celebrate, I’m sharing a very strategic, very implementable podcast episode today, all about content.

One of the #1 questions I get from Lead Generation Lab and Legacy Mastermind members is about content. How to create it more effectively and then how to re-use it so that you’re not reinventing the wheel every time you go to create a piece of content.

On today’s episode I’m breaking down my entire content creation process and am sharing with you the exact system I go through to create content inside of my own business. Content is my strong suit, and I enjoy it, so this isn’t something that I pass off to a teammember to do for me. What I’m sharing in today’s episode is my own, personal exact process for content creation and maximization.

Inside today’s episode I walk you through:

> A 4-step process for creating content on multiple platforms.
> My best content re-purposing ideas and strategies to make it streamlined and simple.
> Tips and ideas for executing this strategy successfully.

Also, make sure to snag the Content Creation and Re-Purposing Strategy Guide that accompanies today’s content to help you start to create and re-use content in an intentional way, without reinventing the wheel everytime you go to create content. You can snag that Guide here: https://allison-hardy.ck.page/2e5ff5f66c

RESOURCES:

Check out the blog post that goes along with this episode: http://www.allisonhardy.com/blog1/episode200

Check out the Lead Generation Lab during this open cart period, this is the last time the doors will open in 2020! You can learn more here: http://www.allisonhardy.com/leadgenerationlab

Download the Content Creation and Re-Purposing Strategy Guide here: https://allison-hardy.ck.page/2e5ff5f66c

CONNECT WITH ME:

Join my absolutely FREE Facebook group, The 6-Figure Mompreneur Community: www.facebook.com/groups/themompreneurcommunity

Follow me on Facebook: www.facebook.com/allisonhardy2015

Follow me on Instagram (I especially LOVE InstaStories!): www.instagram.com/allison_hardy_

Find me on Pinterest: www.pinterest.com/allison_hardy_

ARE YOU A FAN OF THE PODCAST?

If you loved today’s episode I’d love for you to head to your favorite podcast app and leave us a rating and a review! The more ratings and reviews the podcast gets, the more mompreneurs it can help chase down their first 6-figure year!

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Nora Shank is a mindset dietitian who coaches women to lose weight and love healthy eating. She first owned a catering business before starting a virtual nutrition coaching practice near Washington, D.C. while raising her 3 children with husband Travis.

TAKEAWAYS:

This year has required Nora to pivot, over and over again, in both her personal life and professional life. Her first step in this process has been checking in with her mindset, seeing what needs attention, and then allowing that shift to inform her personal and professional life.

Nora’s core values are the drivers for her pivots. If they are at the forefront when it comes to decision making, she has found that she gains massive clarity around what needs to happen and what the best decision is for her in that moment.

Nora’s anchor thoughts are: What is powerful? What is true? What is something that is really important?

Nora’s approach to her business and in coaching her clients is keeping it simple. What this allows her to do is focus on simple actions that she can put more power in, to get bigger, more streamlined results.

RESOURCES:

Check out the blog post that accompanies this episode: http://www.allisonhardy.com/blog1/episode199

Get on the waitlist for the Lead Generation Lab! Get exclusive access to waitlist only bonuses during our next open cart period on November 9. Snag a spot on the waitlist here: https://allison-hardy.ck.page/30549d1640

Visit Nora’s on her website: www.norashank.com

Follow Nora on Instagram: https://www.instagram.com/norashanknutrition

Find Nora on Pinterest: https://www.pinterest.com/norashank

Download Nora’s favorite smoothie recipes: https://norashank.kartra.com/smoothiepack

CONNECT WITH ME:

Join my absolutely FREE Facebook group, The 6-Figure Mompreneur Community: www.facebook.com/groups/themompreneurcommunity

Follow me on Facebook: www.facebook.com/allisonhardy2015

Follow me on Instagram (I especially LOVE InstaStories!): www.instagram.com/allison_hardy_

Find me on Pinterest: www.pinterest.com/allison_hardy_

ARE YOU A FAN OF THE PODCAST?

If you loved today’s episode I’d love for you to head to your favorite podcast app and leave us a rating and a review! The more ratings and reviews the podcast gets, the more mompreneurs it can help chase down their first 6-figure year!

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

We, as entrepreneurs, fail all the gosh darn time. Like, everyday there is a failure somewhere.

But, no one talks about their failures!

So today, I’m pulling back the curtain and sharing my biggest failures over the past 6 years of online entrepreneurship, and the lessons I’ve learned from them.

It’s my hope that you laugh with me, that you gawk at my major snafus, but that you have the tools (and the sense of humor) to understand that failure is nothing more than a learning opportunity. Failure does not define who you are, your worth, or your validity, it’s nothing more than data.

Today I’ll be specifically sharing:

> They key mistakes I've made inside of my business that have turned into massive learning opportunities.

> Why failure is a crucial part to the growth process.

> How to re-frame viewing failure as a negative and realize it's an opportunity for growth and up-leveling.

RESOURCES:

Check out the blog post that goes along with this episode: http://www.allisonhardy.com/blog1/episode198

Download the 33 Places to Promote Your Lead Magnet Guide: https://bit.ly/leadgen33ways

CONNECT WITH ME:

Join my absolutely FREE Facebook group, The 6-Figure Mompreneur Community: www.facebook.com/groups/themompreneurcommunity

Follow me on Facebook: www.facebook.com/allisonhardy2015

Follow me on Instagram (I especially LOVE InstaStories!): www.instagram.com/allison_hardy_

Find me on Pinterest: www.pinterest.com/allison_hardy_

ARE YOU A FAN OF THE PODCAST?

If you loved today’s episode I’d love for you to head to your favorite podcast app and leave us a rating and a review! The more ratings and reviews the podcast gets, the more mompreneurs it can help chase down their first 6-figure year!

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

After building her business to six figure years at 20-years-old and since scaling past $50k+ months with a newborn, Taylor Lee is passionate about helping online coaches reach their full potential and finally create their Fully Free lives.

She believes in keeping business simple and that through leveraging an unwavering mindset and potent content you too can scale to multiple six figures in the next year.

Taylor is on a mission to wake up as many women as possible to their true potential and how possible it really is.

TAKEAWAYS:

Taylor’s super power in her business is her intuition. She believes that her entire journey to this point has been carefully crafted to help her step into who she is today, and it will continue to evolve and change and lead her along on her journey. She believes that because certain relationships and people have come into her life with, and shared a particular point of view with her, that those experiences have opened her up to the idea of intuition and trusting in herself.

Taylor firmly believes that nothing in life is random and that everything is always working out for you.

Taylor is a content queen! She says that the biggest mistake she sees entrepreneurs make is not being specific enough in their content and creating content from a place of “not good enough”.

Taylor’s 3 steps to a never-ending funnel of clients are: (1) the audience needs to be growing, (2) connections need to go deeper, and (3) offers need to be made.

RESOURCES:

Check out the blog post that goes along with this episode: http://www.allisonhardy.com/blog1/episode197

Follow Taylor on Instagram: https://www.instagram.com/_thetaylorlee

Listen to the Fully Free with Taylor Lee podcast: http://thetaylorlee.com/podcast

CONNECT WITH ME:

Join my absolutely FREE Facebook group, The 6-Figure Mompreneur Community: www.facebook.com/groups/themompreneurcommunity

Follow me on Facebook: www.facebook.com/allisonhardy2015

Follow me on Instagram (I especially LOVE InstaStories!): www.instagram.com/allison_hardy_

Find me on Pinterest: www.pinterest.com/allison_hardy_

ARE YOU A FAN OF THE PODCAST?

If you loved today’s episode I’d love for you to head to your favorite podcast app and leave us a rating and a review! The more ratings and reviews the podcast gets, the more mompreneurs it can help chase down their first 6-figure year!

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Here’s my philosophy when it comes to hitting your goals:

As hard as you push and race towards that goal, that’s how hard you need to rest.

But as a busy mompreneur who is doing all the things right now, how realistic is it to rest?

It’s imperative to your 6-figure success.

In fact, I’d argue that rest is a growth strategy.

But sometimes rest can seem like a luxury that you just can’t afford right now. And I’m here to tell you that you can’t NOT afford to rest. Because your business, your family, and YOU deserve the best version of you possible. And that comes with rest.

So on today’s 6-Figure Mompreneur Podcast episode I’m chatting through strategies to help you actually rest, and rest really, really well.

RESOURCES:

Check out the blog post that goes along with this episode: http://www.allisonhardy.com/blog1/episode196

CONNECT WITH ME:

Join my absolutely FREE Facebook group, The 6-Figure Mompreneur Community: www.facebook.com/groups/themompreneurcommunity

Follow me on Facebook: www.facebook.com/allisonhardy2015

Follow me on Instagram (I especially LOVE InstaStories!): www.instagram.com/allison_hardy_

Find me on Pinterest: www.pinterest.com/allison_hardy_

ARE YOU A FAN OF THE PODCAST?

If you loved today’s episode I’d love for you to head to your favorite podcast app and leave us a rating and a review! The more ratings and reviews the podcast gets, the more mompreneurs it can help chase down their first 6-figure year!

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Andrea Miyares is a graphic/web designer and a brand strategy expert. She helps the corporate and professional service industries create visual brands and collateral that communicates your message, attracts your ideal clients, and authentically sets your brand apart in the marketplace so you can showcase your authority, fill your client roster, and hit your revenue goals.

Andrea is the owner of Iconic Design Group, LLC. She is also a mom to a very active preschooler, a huge nature lover, and a Top Chef fanatic!

TAKEAWAYS::

Branding is NOT your logo, colors, fonts, messaging, or visuals. These are tools that support your brand’s position.

Branding is perception. It’s how your brand is represented in who you are and how your audience sees you and your business. Loyalty around a brand occurs when the interests, values, and feelings of your brand are similar to your audience's interests, values, and feelings.

We often hear that we need an authentic brand. To be authentic in the online space you need to show up in an honest way, sharing your core values, and being vulnerable at times, What this does is attract the right people to you, who are loyal to your and your brand in the long run.

RESOURCES:

Check out the blog post that goes along with this episode: http://www.allisonhardy.com/blog1/episode195

Join Andrea’s Facebook Group: https://www.facebook.com/groups/createiconic

Friend request Andrea on Facebook and send me a PM: https://www.facebook.com/andrea.miyares

Visit Andrea on her website: https://createiconic.com

CONNECT WITH ME:

Join my absolutely FREE Facebook group, The 6-Figure Mompreneur Community: www.facebook.com/groups/themompreneurcommunity

Follow me on Facebook: www.facebook.com/allisonhardy2015

Follow me on Instagram (I especially LOVE InstaStories!): www.instagram.com/allison_hardy_

Find me on Pinterest: www.pinterest.com/allison_hardy_

ARE YOU A FAN OF THE PODCAST?

If you loved today’s episode I’d love for you to head to your favorite podcast app and leave us a rating and a review! The more ratings and reviews the podcast gets, the more mompreneurs it can help chase down their first 6-figure year!

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Setting goals in 2020 might seem like a total waste of time, am I right?

But here’s the thing, in 2020 setting goals, specifically non-negotiable goals, is vitally important for the growth of your business.

Why? Because you can’t go somewhere if you don’t know where you’re going.

But as 2020 continues to throw us curve balls, it’s important that we don’t lower the target, instead we get flexible in how the goals are being achieved.

As a mompreneur, you have to be stubborn in your outcomes, but flexible in your methods.

In today’s 6-Figure Mompreneur Podcast, I’m walking you through how to think about goals in a way that is focused, yet flexible. Because you’ve got big goals to hit, a 2020 isn’t over yet. And neither are you.

RESOURCES:

Check out the blog post that goes along with this episode: http://www.allisonhardy.com/blog1/episode194

The doors to the Lead Generation Lab are now OPEN! To learn more about how we can help you automate the lead generation and the sales process, visit this link: http://www.allisonhardy.com/leadgenerationlabseptember

CONNECT WITH ME:

Join my absolutely FREE Facebook group, The 6-Figure Mompreneur Community: www.facebook.com/groups/themompreneurcommunity

Follow me on Facebook: www.facebook.com/allisonhardy2015

Follow me on Instagram (I especially LOVE InstaStories!): www.instagram.com/allison_hardy_

Find me on Pinterest: www.pinterest.com/allison_hardy_

ARE YOU A FAN OF THE PODCAST?

If you loved today’s episode I’d love for you to head to your favorite podcast app and leave us a rating and a review! The more ratings and reviews the podcast gets, the more mompreneurs it can help chase down their first 6-figure year!

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot