Email Empire with Allison Hardy | Sell on autopilot with a strategic email funnel

If you’re working in the “mom cracks” of your day, doing the naptime/bedtime hustle, you owe it to yourself and your business to automate the leads and sales systems.

The reason why I’ve shifted my ENTIRE business to helping mompreneurs do this is because this is a vitally important aspect of our businesses. And on today’s 6-Figure Mompreneur Podcast I’m sharing why this is so important.

There are 6 reasons why this automated system is crucial to your business’s success and it is my hope that today’s episode leaves you inspired, ready to take action, and thinking and acting like a CEO inside of your heart-centered business.

Visit the links below to learn more about:

+ resources for this episode
+ how to get registered for the upcoming Connect and Convert Challenge (we kick it all of on May 3!)
+ and to connect with Allison and the 6-figure mompreneur movement

RESOURCES:

To visit the blog post that accompanies this episode go here: http://www.allisonhardy.com/blog1/episode223

Get registered for the Connect and Convert Challenge here: http://www.allisonhardy.com/connectandconvert

CONNECT WITH ALLISON:

Follow Allison on Instagram: www.instagram.com/allison_hardy_

Join the 6-Figure Mompreneur Facebook Group: www.facebook.com/groups/themompreneurcommunity

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to iTunes and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Glenneth Reed helps businesses get visible online through organic, paid, and social strategies - mostly utilizing SEO (organic) and Google Ads (paid). She can help your business show up and stand out when people are searching for the products and services you sell. Glenneth lives in Knoxville, TN and loves weight lifting, iced chai, and social media.

TAKEAWAYS:

+ Glenneth’s superpower is helping businesses maximize the resources they have, so that they get bigger and better results.

+ Google Ads allow you to show up at the top of a search results page. It may take 3, 6, 12 months to be ranked at the top of a search page organically, but Google Ads can fast track your visibility, bypass organic SEO, and place your business in front of the right people.

+ Google Ads are an active way of advertising your business. People are using keywords to serve and solve their pain point, and are seeking out solutions. While Facebook and Instagram Ads are passive advertising. With Facebook and Instagram Ads you’re hoping to stop the scroll.

RESOURCES:

To visit the blog post that accompanies this episode go here: http://www.allisonhardy.com/blog1/episode222

To learn more about Glenneth, visit her on her website: http://www.thevisibilitymethod.com

Connect with Glenneth on Instagram: https://www.instagram.com/glennethdotcom

Get registered for the Connect and Convert Challenge here: http://www.allisonhardy.com/connectandconvert

Download the 34 Places to Promote Your Lead Magnet Guide here: http://www.allisonhardy/com/34places

Get on the waitlist for the next round of the Lead Generation Lab: http://www.allisonhardy.com/leadgenerationlabwaitlist

CONNECT WITH ALLISON:

Follow Allison on Instagram: www.instagram.com/allison_hardy_

Join the 6-Figure Mompreneur Facebook Group: www.facebook.com/groups/themompreneurcommunity

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to iTunes and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

On today’s 6-Figure Mompreneur Podcast, I’m sharing my process for optimizing your Instagram bio for lead generation.

One of the most frequently asked questions I get from the women who download the 34 Places to Promote Your Lead Magnet Guide is about optimizing your Instagram bio for lead generation. So on today’s episode I’m expanding on exactly how to do that, by sharing my step-by-step, line-by-line process for creating a highly converting Instagram bio.

This is a short, but highly impactful episode! I can’t wait to see how you implement what I’m sharing.

Visit the links below to learn more about:

+ resources for this episode
+ how to download the Virals Reels Guide
+ and to connect with Allison and the 6-figure mompreneur movement

RESOURCES:

To visit the blog post that accompanies this episode go here: http://www.allisonhardy.com/blog1/episode221

Listen to the “What is lead generation?” podcast episode Allison references here: http://www.allisonhardy.com/blog1/episode212

Download the Viral Reels Guide here: http://www.allisonhardy/com/viralreels

Get on the waitlist for the next round of the Lead Generation Lab: http://www.allisonhardy.com/leadgenerationlabwaitlist

CONNECT WITH ALLISON:

Follow Allison on Instagram: www.instagram.com/allison_hardy_

Join the 6-Figure Mompreneur Facebook Group: www.facebook.com/groups/themompreneurcommunity

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to iTunes and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Kiley Owen is a physician assistant by training, who has certification in lifestyle medicine. She has worked in the ER and hospital setting, and has also led intensive lifestyle medicine group programs. Kiley is the creator of makinghealthapriority.com, a blog that focuses on making healthy living enjoyable and sustainable.

TAKEAWAYS:

+ Kiley’s super power is keeping health and wellness simple, streamlined, and easy to implement.

+ Kiley views one of the roles that we play in our homes is that of a healer. It’s our job to create an environment of health, and the best way to do that is lead by example. We are usually the ones driving the ship in our homes, and the success of our homes oftentimes depends on us.

+ When establishing goals that help us move closer to our health goals, Kiley helps her clients create a scorecard. The scorecard helps her clients see their progress, and focuses on the good habits that are being developed, instead of letting their bad days define their experience.

+ If we continue to not meet our goals, Kiley always encourages her clients to (1) change their routine to set themselves up for success and (2) re-evaluate expectations and if they are unrealistic.

RESOURCES:

To visit the blog post that accompanies this episode go here: http://www.allisonhardy.com/blog1/episode220

Hang out with Kiley on Instagram: https://www.instagram.com/making_health_a_priority

Find and follow Kiley on Facebook: https://www.facebook.com/makinghealthapriority

Get on the waitlist for the next round of the Lead Generation Lab: http://www.allisonhardy.com/leadgenerationlabwaitlist

CONNECT WITH ALLISON:

Follow Allison on Instagram: www.instagram.com/allison_hardy_

Join the 6-Figure Mompreneur Facebook Group: www.facebook.com/groups/themompreneurcommunity

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to iTunes and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

On today’s 6-Figure Mompreneur Podcast, I’m sharing a bit of my story/life that I don’t think I’ve shared before (or at least it’s been a looooong time!).

Today I’m sharing my journey and struggle with creativity.

You see, I used to teach college level art, and at 6 months pregnant with now 7-year-old Camden, I got laid off. And that started the beginning of a very long, complicated, and very arduous journey with creativity.

And lately (after a very hard 2020 and start to 2021), I’ve been diving back into creative endeavors, as a way of connecting back to parts of myself that I miss. I miss getting lost in a drawing.

On today’s episode I’m sharing more about creativity, allowing myself to create just to create, and how this is affecting how I’m approaching my business.

Visit the links below to learn more about:

+ resources for this episode
+ how to leverage your already existing platforms for lead generation through the 34 Places to Promote Your Lead Magnet Guide
+ and to connect with Allison and the 6-figure mompreneur movement

RESOURCES:

Read the blog post that goes along with this episode: www.allisonhardy.com/blog1/episode219

Leverage your already existing platforms fo lead generation (hellooooo free, organic email list growth!) by downloading the 34 Places to Promote Your Lead Magnet Guide: http://www.allisonhardy.com/34places

CONNECT WITH ALLISON:

Follow Allison on Instagram: www.instagram.com/allison_hardy_

Join the 6-Figure Mompreneur Facebook Group: www.facebook.com/groups/themompreneurcommunity

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to iTunes and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Kristen Gennawey is an Etsy shop owner, living in Southern California with her husband and 4 year old daughter. After turning her Etsy Shop into a passive income machine, her passion is to help other creative and overwhelmed moms open their own Etsy shop that runs practically on auto-pilot.

TAKEAWAYS:

+ Kristen’s super power in her business is developing, implementing, and scaling a passive, drop shipping Etsy shop, that runs for her in the background, where she doesn’t manage inventory, and helping other busy mompreneurs to do the same.

+ Kristen chose to lean into the Etsy platform because it’s already done for you. With other platforms to sell physical products, you have to build the website, integrate all of the platforms, and hook up the automations. Etsy does that work for you. And she doesn’t want the tech to be the reason that holds her clients back.

+ Managing your Etsy shop should take 5-10 minutes a day. And most of the work isn’t spent in the Etsy platform. It’s marketing your business on other platforms like Instagram, sending out a newsletter, and doing market research.

+ One of Kristen’s goals for her clients is to get their shop known as more than just an “Etsy shop”. She focuses a lot of her marketing on branding and client to store connection.

RESOURCES:

To visit the blog post that accompanies this episode go here: http://www.allisonhardy.com/blog1/episode218

Hang out with Kristen on Instagram: https://www.instagram.com/kristen_gennawey

Learn how to set up your own passive income machine Etsy shop by watching Kristen’s on-demand Masterclass: https://www.kristengennawey.com/freemasterclass

To snag the 60-Day Reels Content Calendar that Kristen mentions in her interview visit: http://www.allisonhardy.com/reelscontentcalendar

Get on the waitlist for the next round of the Lead Generation Lab: http://www.allisonhardy.com/leadgenerationlabwaitlist

CONNECT WITH ALLISON:

Follow Allison on Instagram: www.instagram.com/allison_hardy_

Join the 6-Figure Mompreneur Facebook Group: www.facebook.com/groups/themompreneurcommunity

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to iTunes and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Maggie Emerson is a healer, an intuitive life coach and an earring designer. Her work is about connecting her clients back to themselves while igniting their joy and their intuition. She is known for her magic and her ability to spark light and joy everywhere she goes.

She loves to witness others continually step into the directions of their dreams and ignite possibilities that most see as impossible.

Maggie creates gorgeous earrings, blogs, and facilitates individuals to listen to their inner wisdom unapologetically.

TAKEAWAYS:

+ Maggie’s super power in her business is her intuition and her body. She views her intuition as what she already knows, and her body is what tells her and helps her to move forward in big ways.

+ One of Maggie’s ways of viewing her business isn’t from a place of “what do I need next?”, it’s from a place of “how can I make what I have better, by showing up in a different and more bold way?”. She says that that shift created massive change in the way she approaches and grows her business.

+ The creation of the earrings is a meditative experience. Maggie describes the downloads she receives that help her to connect more fully to the creation process, the person it’s for, and what they need right in that moment. She also believes this pours into her coaching inside of Joy Activated.

RESOURCES:

To visit the blog post that accompanies this episode go here: http://www.allisonhardy.com/blog1/episode217

Join Maggie’s FREE Facebook Group, Embody: https://www.facebook.com/groups/embodywithmaggie

Hang out with Maggie on her website: www.maggie-emerson.com

To get on the waitlist for the Lead Generation Lab visit: http://www.allisonhardy.com/leadgenerationlabwaitlist

CONNECT WITH ALLISON:

Follow Allison on Instagram: www.instagram.com/allison_hardy_

Join the 6-Figure Mompreneur Facebook Group: www.facebook.com/groups/themompreneurcommunity

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to iTunes and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

It’s been one year since the world came to a standstill and shut down due to Coronavirus.

This past year has been filled with so much loss.

Loss of life.
Loss of jobs.
Loss of businesses.
Loss of homes.
Loss of relationships.

And so if you’re feeling the weight of one year of a global pandemic, I see you and I feel you. I’m sending you a big virtual hug today.

But what I also think that the past year has taught us and shown us is that there are some really awesome things in our lives. There are also some things that we no longer need and no longer need to maintain.

And this goes for our businesses too.

Our businesses have pivoted over and over again over the past year. Many of us have made massive moves to create a business that is more sustainable, in this very strange economy we are still continuing to navigate.

So on today’s podcast, I’m sharing my three biggest business takeaways that I’ve navigated over the past year. And it is my hope that these three things will inspire you to make these moves inside of your business. Because when life happens and the world shuts down, our businesses can be the things that show up FOR us, when we need to show up for life.

Visit the links below to learn more about:

+ resources for this episode
+ how to get on the waitlist for the Lead Generation Lab (and get access to a backdoor offer for the Lab!)
+ and to connect with Allison and the 6-figure mompreneur movement

RESOURCES:

To visit the blog post that accompanies this episode go here: http://www.allisonhardy.com/blog1/episode216

To get on the waitlist for the Lead Generation Lab visit: http://www.allisonhardy.com/leadgenerationlabwaitlist

CONNECT WITH ALLISON:

Follow Allison on Instagram: www.instagram.com/allison_hardy_

Join the 6-Figure Mompreneur Facebook Group: www.facebook.com/groups/themompreneurcommunity

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to iTunes and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Happy International Women’s Day 6-figure mompreneurs!

To celebrate one of my favorite days of the year, this episode is going to be a bit different. Today we’re featuring 6 of our Lead Generation Lab members, sharing their response to this question:

“If you could give yourself any piece of advice when you started to grow your business, what would it be?”

Today you’ll be meeting a variety of women, all in different stages of business, in vastly different types of businesses, sharing wisdom and advice that is designed to help you prioritize what is important, to super-charge your momentum, and to give you massive clarity as you are growing that amazing, heart-centered business of yours.

RESOURCES:

To visit the blog post that accompanies this episode go here: http://www.allisonhardy.com/blog1/episode215

To get on the waitlist for the Lead Generation Lab visit: http://www.allisonhardy.com/leadgenerationlabwaitlist

Connect with Kasia McDaniel here: www.instagram.com/bluediamondstaginganddesign

Connect with Cristin Downs here: www.thenotablewoman.com

Connect with Stephanie Dunlap here: www.instagram.com/runstrongrun

Connect with Kelli Tobin and The Biz Runners here: www.instagram.com/thebizrunners

Connect with Alex Stennett here: https://listenerstoclients.com/

Connect with Kerri Pagliarini here: https://dawn-silence-1075.ck.page/b3847b31b7

CONNECT WITH ALLISON:

Follow Allison on Instagram: www.instagram.com/allison_hardy_

Join the 6-Figure Mompreneur Facebook Group: www.facebook.com/groups/themompreneurcommunity

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to iTunes and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

As an online entrepreneur it can seem like everyday there is a new, next, and greatest platform introduced. ⁠
⁠
And yes early adopters get crazy visible, and yes it's a good idea to dive in, and yes the possibilities are endless....⁠
⁠
....but is it a good idea for YOU? ⁠

As a busy mompreneur, you have to know that when you add another layer into your lead generation strategy, it’s a smart move. Your time is short and you don’t have time to mess around with a strategy or platform that *might* work.
⁠
So on today's podcast episode I'm chatting through when it is the right time for you to introduce a new platform into your business and how to know if it’s the right move for you and your business.

Visit the links below to learn more about:

+ resources for this episode
+ how to leverage your already existing platforms for lead generation through the 34 Places to Promote Your Lead Magnet Guide
+ and to connect with Allison and the 6-figure mompreneur movement

RESOURCES:

Read the blog post that goes along with this episode: www.allisonhardy.com/blog1/episode214

Leverage your already existing platforms fo lead generation (hellooooo free, organic email list growth!) by downloading the 34 Places to Promote Your Lead Magnet Guide: http://www.allisonhardy.com/34places

CONNECT WITH ALLISON:

Follow Allison on Instagram: www.instagram.com/allison_hardy_

Join the 6-Figure Mompreneur Facebook Group: www.facebook.com/groups/themompreneurcommunity

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to iTunes and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot