Email Empire with Allison Hardy | Sell on autopilot with a strategic email funnel

Ania Norori serves fellow working moms along their motherhood journey. She understands the challenges that come along with having to juggle the ever changing dynamics of being an ambitious, high-achieving, career-oriented woman, who refuses to compromise on her ability to be the best spouse and mother.

Ania guides her clients through establishing core pillars that make their foundation solid while also teaching techniques that help to navigate individual circumstances. Ania is passionate about this work because she has personally experienced the impact that it can have on the family unit and she is committed to helping others achieve a transformation too.

TAKEAWAYS:

+ Ania’s super power is helping women to untangle feelings and emotions around what is going on in our relationships. Often times, we forget that relationships take time, have their ups and downs, and are an ever-evolving thing. When it’s not working, we think that it’s time to end it or that we should cut that person off, when what’s really going on is the relationship is evolving. And that evolution is a good thing and needs to happen to facilitate growth.

+ Ania’s starting point for her clients is the relationship they have with themselves. When you are in a toxic relationship with yourself, how are you supposed to have a loving and productive relationship with anyone else?

+ One of the key factors to developing a stronger relationship with yourself is having someone that you can open up to and share how you’re feeling. Sometimes it’s your spouse, a friend, a therapist, and/or a coach.

RESOURCES:

Read the blog post that goes along with this episode: http://www.allisonhardy.com/blog1/episode213

Connect with Ania over on Instagram: https://www.instagram.com/aniaintuition

Are you ready to grow your email list organically? If so, download the 34 Places to Promote Your Lead Magnet Guide: http://www.allisonhardy.com/34places

Learn more about the Lead Generation Lab by getting on the waitlist for the next open cart period on May 3, 2021: http://www.allisonhardy.com/leadgenerationlabwaitlist

CONNECT WITH ALLISON:

Follow Allison on Instagram: www.instagram.com/allison_hardy_

Join the 6-Figure Mompreneur Facebook Group: www.facebook.com/groups/themompreneurcommunity

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to iTunes and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Lead generation is one of the most confusing topics when it comes to online business.⁠
⁠
I get asked all the time, what is a lead? What's lead generation? What does all of that mean? ⁠
⁠
So on this week's 6-Figure Mompreneur Podcast episode, I'm sharing more about my perspective on what a lead is and how to think about lead generation.⁠
⁠
You'll hear different perspectives and opinions from various experts on what leads are and what lead generation means, but as a busy mompreneur, we do business a bit differently than someone who can work 40+ hours a week. ⁠
⁠
If you're building your business to 6-figures in the small "mom cracks" of your day, then leads and lead generation need to be approached a bit differently.⁠
⁠
So on today’s podcast I’m chatting through:

+ What a lead is and how as a busy mompreneur you should be approaching lead generation differently.
+ Why email marketing is vitally important if you are building your 6-figure business in the "mom cracks" of your day
+ Why I don't agree with most lead generation experts on what lead generation is

Visit the links below to learn more about:

+ resources for this episode
+ the Simple, 6-Figure, Scalability Video Series
+ and to connect with Allison and the 6-figure mompreneur movement

RESOURCES:

Read the blog post that goes along with this episode: www.allisonhardy.com/blog1/episode212

Get yourself signed up for the Simple, 6-Figure, Scalability Video Series! Through this 5-part Video Series you’ll uncover and discover what action you need to take to make 2021 your first 6-figure year, on your terms. To get signed up visit: https://allison-hardy.mykajabi.com/offers/uTG774pH

CONNECT WITH ALLISON:

Follow Allison on Instagram: www.instagram.com/allison_hardy_

Join the 6-Figure Mompreneur Facebook Group: www.facebook.com/groups/themompreneurcommunity

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to iTunes and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Nikki Kountouriotis is a self discovery coach to soul-inspired Supermoms. She helps over-committed mompreneurs break free from being their family’s task master and become spiritually awakened to a creative soulful life on their own terms.

She’s gone from burnt out, living like a machine on autopilot, and overwhelmed, to unapologetically living a life of freedom and flow on her terms.

Nikki is married to her high school sweetheart of 21 years. Together they have grown an empire of over a dozen successful companies since her early 20’s. They are raising two talented and spirited teen daughters.

TAKEAWAYS:

+ Nikki’s super power in her business is trusting her intuition. She says that when making decisions she taps into how her body feels. Even if it’s a scary decision, or outside of her comfort zone, her body still gives her a big “YES!”, knowing that there is probably going to be a bit of fear dripping in, and that’s ok too.

+ Nikki’s SuperMom Recovery Framework helps her clients approach their day and parenting, from a freedom and flow. The pillars are establishing a morning routine, meditation, and boundaries around activities and headspace.

+ Yoga helped Nikki to dive into her spiritual side. What yoga did was calm down her mind, and allow her to focus on connecting her breath with her body. And while it wasn’t immediate at first, Nikki finally started to realize the importance of the mind body connection, which lead her to explore her spirituality, and now it’s a huge part of how she coaches her clients and how she’s arranged her daily life.

RESOURCES:

Read the blog post that goes along with this episode: http://www.allisonhardy.com/blog1/episode211

Take the “Are you an over-the-top SuperMom?” quiz here: https://relentless-hustler-1806.ck.page/3ed9a373f0

Visit Nikki on her website: http://www.nikkiheals.com

Make your Instagram Reel life a whole heck of a lot easier, more streamlined, and intentional by snagging a copy of the 60-Day Reels Content Calendar: http://www.allisonhardy.com/reelscontentcalendar

Learn more about the Lead Generation Lab by getting on the waitlist for the next open cart period on May 3, 2021: http://www.allisonhardy.com/leadgenerationlabwaitlist

CONNECT WITH ALLISON:

Follow Allison on Instagram: www.instagram.com/allison_hardy_

Join the 6-Figure Mompreneur Facebook Group: www.facebook.com/groups/themompreneurcommunity

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to iTunes and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Today we are going to dive deep into the Sell Everdyay Framework that our Lead Generation Lab members use to set up their very first automated sales system inside of their unique businesses.

Part of our Framework involves offering up a low cost, high value product to a brand new email subscriber to do two things:

(1) create a culture of pitching and buying from the very beginning of your relationship
(2) to start to create that momentum (and possibility) of selling something inside of your business daily

So on today’s podcast I’m chatting through:

+ How to fill your email list with qualified subscribers, who don't mind being pitched to.⁠
⁠+ What a tripwire is and how to implement it in your automated sales strategy.⁠
⁠+ How to position and pair your tripwire with a lead magnet.⁠
⁠
Visit the links below to learn more about:

+ resources for this episode
+ the Lead Generation Lab and how it can support you as you automate the leads and sales component of your business
+ and to connect with Allison and the 6-figure mompreneur movement

RESOURCES:

Read the blog post that goes along with this episode: www.allisonhardy.com/blog1/episode210

Cart is open for the Lead Generation Lab! Learn more about the Lab and how it can help you develop an automated leads and sales system in your business: http://www.allisonhardy.com/leadgenerationlab

CONNECT WITH ALLISON:

Follow Allison on Instagram: www.instagram.com/allison_hardy_

Join the 6-Figure Mompreneur Facebook Group: www.facebook.com/groups/themompreneurcommunity

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to iTunes and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Jessica Stong is passionate about helping women create a life that is full of joy and peace. While so many women are crushed by perpetual overwhelm, constant guilt, or even a lack of purpose, Jessica is on a mission to show them how to manage their brains and to truly feel their feelings. She equips women to overcome all of their self-created fear and build a life of intention.

Jessica is the founder of Lives of Courage, a holistic coaching approach, which utilizes the most effective and proven coaching methods to overcome roadblocks and clear the path for personal success. Through Lives of Courage, Jessica has the privilege of working with women of different ages in distinctive life stages to change their lives through coaching. As part of her practice, she developed the psychological framework Cycle of Courage, which supports individual growth and development. As someone who has utilized these tools and walked through the Cycle of Courage herself, she can show you how it is done.

TAKEAWAYS:

+ Jessica says that our thoughts create our emotions, and our emotions drive our actions. So when we are feeling fear, we don’t need to push our fear down and avoid it, we need to acknowledge that it’s a part of us, but it doesn’t decide what our actions are. Courage is not just an emotion, it’s an action too.

+ Thinking positively and speaking affirmations isn’t a logical way to create true change within your thoughts. In order to change the way you think, which changes your actions, you need to face your fears head on. As Jessica says, “You gotta name it to tame it.”

+ Jessica teaches a technique she calls “ladder thoughts”. In order to reach our end goal, you have to map out pit stops along the way. So by creating a ladder of thoughts that each build on one another, it makes making the end goal a possibility.

+ One of Jessica’s ways that she coaches is by helping her clients feel their emotions, and then develop strategies to move through and past their feelings. Her motto is, “You have to feel it to heal it.” Instead of pushing your emotions down, she gives her clients strategies to process, cope, and then change the way they think about their emotions.

RESOURCES:

Read the blog post that goes along with this episode: http://www.allisonhardy.com/blog1/episode209

Follow Jessica on Instagram: https://www.instagram.com/livesofcourage

Follow Jessica on Facebook: https://www.facebook.com/livesofcourage

Visit Jessica’s website: https://www.jessicastong.com

Listen to the Lives of Courage Podcast: https://www.jessicastong.com/podcast

Make your Instagram Reel life a whole heck of a lot easier, more streamlined, and intentional by snagging a copy of the 60-Day Reels Content Calendar: http://www.allisonhardy.com/reelscontentcalendar

Learn more about the Lead Generation Lab by getting on the waitlist for the next open cart period on February 1, 2021: http://www.allisonhardy.com/leadgenerationlabwaitlist

CONNECT WITH ALLISON:

Follow Allison on Instagram: www.instagram.com/allison_hardy_

Join the 6-Figure Mompreneur Facebook Group: www.facebook.com/groups/themompreneurcommunity

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to iTunes and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Today we are going to dive deep into what growing your business means and what scaling your business means. It’s important to know the difference between the two so that you can be intentional with the action items, inside of your business, to help you work towards that big goal you have for 2021.

These are two terms that get intertwined all the time, and it creates a lot of confusion, because they are actually very different approaches to business.

So on today’s podcast I’m chatting through:

+ the differences between growing and scaling
+ examples within each focus on how to grow and scale
+ the pros and cons of both
+ when it’s appropriate to grow and when it’s appropriate to scale

Visit the links below to learn more about:

+ resources for this episode
+ the Lead Generation Lab’s waitlist, and how it can support you as you automate the leads and sales component of your business
+ and to connect with Allison and the 6-figure mompreneur movement

RESOURCES:

Read the blog post that goes along with this episode: www.allisonhardy.com/blog1/episode208

Make your Instagram Reel life a whole heck of a lot easier, more streamlined, and intentional by snagging a copy of the 60-Day Reels Content Calendar: www.allisonhardy.com/reelscontentcalendar

Learn more about the Lead Generation Lab by getting on the waitlist for the next open cart period on February 1, 2021: http://www.allisonhardy.com/leadgenerationlabwaitlist

CONNECT WITH ALLISON:

Follow Allison on Instagram: www.instagram.com/allison_hardy_

Join the 6-Figure Mompreneur Facebook Group: www.facebook.com/groups/themompreneurcommunity

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to iTunes and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Leisha Drews, RN, FDN-P is a holistic hormone coach, women’s health educator, & founder of Abundant Life Wellness. Her mission is to empower women to step out of the frustrating cycle of imbalanced hormones, painful periods, and feeling at war with their bodies and into feeling empowered and clear about what their bodies need.

She is certified as a functional diagnostic nutrition practitioner, and coaches women personally, as well as in her Decode Your Cycle course. She is a mom of two littles, and loves to help moms find the joy in their motherhood again! When not talking about periods, she can be found outdoors with her family, reading a novel, or trying a new recipe.

TAKEAWAYS:

+ Hormones give us exactly what makes us a woman. Hormones are not bad, but are here to give us our unique super powers, as women.

+ Using your cycle phases can help you, as a mompreneur, identify when you’ll be most productive, most tired, and even the most magnetic. Knowing what stage of your cycle you’re in, can help you identify your tasks for the day.

+ When you are on your period, it’s a great time to plan your month. Your left and right side of your brain talk to one another the most during this time of the month. It’s not a great time to plan a launch or any high energy activity in your business.

+ In the Follicular Phase you are more magnetic. This is a great time to plan a launch, create live videos, record videos, or even record podcasts. During this phase, it’s a great time to show up in person.

+ The first step in determining if your hormones are out of whack is to track your cycle.

RESOURCES:

Read the blog post that goes along with this episode: www.allisonhardy.com/blog1/episode207

Download Leisha’s Empowered Fertility Guide: https://view.flodesk.com/pages/5eb9b93848b5a70026dc7c56

Snag the Decode Your Cycle Course: https://abundant-wellness-academy.teachable.com/p/decode-your-cycle

Chat with Leisha for 60-minutes about your hormones for FREE!: https://p.bttr.to/2xMoKH5

Hang out with Leisha on Instagram: www.instagram.com/abundant.life.wellness

Make your Instagram Reel life a whole heck of a lot easier, more streamlined, and intentional by snagging a copy of the 60-Day Reels Content Calendar for yourself: www.allisonhardy.com/reelscontentcalendar

CONNECT WITH ALLISON:

Follow Allison on Instagram: www.instagram.com/allison_hardy_

Join the 6-Figure Mompreneur Facebook Group: www.facebook.com/groups/themompreneurcommunity

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to iTunes and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Happy New Year 6-Figure Momprenurs!

I’m excited for the first month of the podcast this year because we’re focusing on all things wellness. It’s the thing my clients, my colleagues, and my friends always identify as wanting to improve, no matter what level of business and/or stage of life they may be in. Wellness is ALWAYS something that busy mompreneurs define as wanting to improve upon.

So to kick off the wellness series this month and year, on today’s podcast I’m chatting words of the year and why they are flawed, most of the time.

Don’t get me wrong, I LOVE a word of the year. I pick one every year and it really helps me to be clear, focused, and stay tied to my bigger picture.

But so many mompreneurs simply pick a word without it being tied to a bigger vision that they have for their business and/or life. And so after a couple of weeks of focusing on it, the word gets thrown to the wayside and forgotten.

On today’s podcast I’m chatting through:

+ how to use your word of the year
+ how to make sure it ties into your bigger vision for your business
+ and why risk should be an inherent part of your word choice

Visit the links below to learn more about:

+ resources for this episode
+ download the mad-libs style, plug-and-play Vision Statement Creator
+ and to connect with Allison and the 6-figure mompreneur movement

RESOURCES:

Read the blog post that goes along with this episode: www.allisonhardy.com/blog1/episode206

Download the Vision Statement Creator here: https://allison-hardy.ck.page/300200a423

Make your Instagram Reel life a whole heck of a lot easier, more streamlined, and intentional by snagging a copy of the 60-Day Reels Content Calendar for yourself: www.allisonhardy.com/reelscontentcalendar

CONNECT WITH ALLISON:

Follow Allison on Instagram: www.instagram.com/allison_hardy_

Join the 6-Figure Mompreneur Facebook Group: www.facebook.com/groups/themompreneurcommunity

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to iTunes and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Deonjala Williams is the founder of Heart and a Heat Press, an online business educational platform.

With over 12 years of entrepreneurial and retail experience, Deonjala teaches her community how to launch their own profitable t-shirt printing business in 60 days or less.

Deonjala, known more commonly as “Dee”, has had years of corporate employment in retail where she gained significant experience in business, processes and people management. But this didn’t really satisfy her sense of calling, her love of teaching and the drive to build something lasting. Unbeknownst to her boss at the time, she had been planning her exit from the 9-5 for some time when she handed in her resignation letter with great satisfaction.

She went on to found Dee’s Sweet Tees and develop Heart and a Heat Press, changing her and thousands of other people’s lives in the process.

TAKEAWAYS:

+ Deonjala is an expert at diversifying her income, not necessarily by starting a new business, but by going deeper into her zone of genius. So instead of splitting yourself and your energy into learning a new product and/or industry, serve your existing audience in a bigger and better way by offering them more options in your specific area.

+ Deonjala always looks at the 80/20 rule when it comes to diversifying her revenue streams. Her perspective is that 80% of your income will come from 20% of your clients, so how can you take those existing clients and either keep them as clients for longer, or serve them in a more comprehensive way. Digging deep into what’s working and what’s working efficiently is a fantastic way to decide how and what to diversify in your business to increase your revenue streams.

+ Pivoting has been something that Deonjala has had to do this year over and over again, due to the coronavirus pandemic. She even went so far as to splinter off sections of her premium course to respond to what her audience was telling her they wanted and needed to hear from her.

RESOURCES:

Read the blog post that goes along with this episode: www.allisonhardy.com/blog1/episode205

Learn more about Heart and a Heat Press and Deonjala by visiting their website: www.heartandaheatpress.com

Follow Deonjala on Instagram: www.instagram.com/heartandaheatpress

Join the Heart and a Heat Press Facebook Group: www.facebook.com/groups/heartandaheatpresspublic

Snag the 60-Day Reels Content Calendar: www.allisonhardy.com/reelscontentcalendar

CONNECT WITH ME:

Join my absolutely FREE Facebook group, The 6-Figure Mompreneur Community: www.facebook.com/groups/themompreneurcommunity

Follow me on Facebook: www.facebook.com/allisonhardy2015

Follow me on Instagram (I especially LOVE InstaStories!): www.instagram.com/allison_hardy_

Find me on Pinterest: www.pinterest.com/allison_hardy_

ARE YOU A FAN OF THE PODCAST?

If you loved today’s episode I’d love for you to head to your favorite podcast app and leave us a rating and a review! The more ratings and reviews the podcast gets, the more mompreneurs it can help chase down their first 6-figure year!

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

This week on the podcast I’m reflecting on 6 years of online entrepreneurship.

I’ll be sharing a bit more of my story of the early days of my business and the biggest regret I have when it comes to building a business for long-term, sustainable success.

Don’t get me wrong, I’m a HUGE fan of the process of entrepreneurship. I truly believe that we need to test, and reflect, and fail, in order to land on a strategy and a business that lights us up, but I also think that if we can fast-track that process, why wouldn’t we?!

So it’s my hope that through today’s episode, I help you to learn from my biggest regret.

RESOURCES:

Check out the blog post that goes along with this episode: http://www.allisonhardy.com/blog1/episode204

Get you hands on the 60-Day Reels Content Calendar: http://www.allisonhardy.com/reelscontentcalendar

Download the Getting Started With Email Marketing Guide:
https://allison-hardy.ck.page/8a591a3574

CONNECT WITH ME:

Join my absolutely FREE Facebook group, The 6-Figure Mompreneur Community: www.facebook.com/groups/themompreneurcommunity

Follow me on Facebook: www.facebook.com/allisonhardy2015

Follow me on Instagram (I especially LOVE InstaStories!): www.instagram.com/allison_hardy_

Find me on Pinterest: www.pinterest.com/allison_hardy_

ARE YOU A FAN OF THE PODCAST?

If you loved today’s episode I’d love for you to head to your favorite podcast app and leave us a rating and a review! The more ratings and reviews the podcast gets, the more mompreneurs it can help chase down their first 6-figure year!

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot