Email Empire with Allison Hardy | Sell on autopilot with a strategic email funnel

Tiffany White supports + 6-figure coaches and creators who desire to scale their client attraction methods with a next-level, personalized pin strategy.

After spending years supporting coaches with marketing services, she discovered the magic and high converting simplicity of Pinterest. Tiffany helps burned out momprenuers attract, deeply connect with, and convert high quality leads to gain visibility and fill their programs with ease.

TAKEAWAYS:

+ Pinterest converts 3x better than Instagram and Facebook because Pinterest isn’t social media. It’s designed to move you from Pinterest to another piece of content.

+ Pinterest marketing is a good idea for your business if you have a lower ticket offer AND have a larger audience.

+ Pinterest marketing is also a good idea for you if your ideal client is on Pinterest. For example, if your ICA is a mom, it would make sense for you to be on Pinterest because 80% of moms are on Pinterest.

+ The most important thing to remember to stand out on Pinterest is by going back to helping that one person. Speak to her, who is she, what does she desire right now, what is she struggling with? When you can meet your ICA where they are, it develops the “know, like, and trust” factor so much faster.

RESOURCES:

To find the blog post that accompanies this episode visit: http://www.allisonhardy.com/blog1/episode243

Follow Tiffany on Instagram: https://www.instagram.com/justapinchofpinning

Learn more about how the Funnel Map Intensive: http://www.allisonhardy.com/funnelmapintensive

CONNECT WITH ALLISON:

Follow Allison on Instagram: www.instagram.com/allison_hardy_

Join the 6-Figure Mompreneur Facebook Group: www.facebook.com/groups/themompreneurcommunity

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to iTunes and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Email funnels an be a life saver for busy mompreneurs.

They show up for your business when you can’t.
They qualify email subscribers as ideal or non-ideal clients.
They pitch your program to qualified email subscribers.
And they are automated!

They work around the clock, 24/7, 365, while you spend your time doing the things that matter the most to you, like spending time with your kids, serving your amazing clients, or taking a day off!

On today’s 6-Figure Mompreneur Podcast I’m sharing:

+ the three types of emails funnels every mompreneur needs
⁠+ the goal of each funnel
⁠+ how these funnels work together to provide a holistic approach for the subscriber

Visit the links below to learn more about:

+ resources for this episode
+ learning more about the Funnel Map Intensive
+ connecting with Allison and the 6-Figure Mompreneur movement

RESOURCES:

To find the blog post that accompanies this episode visit: http://www.allisonhardy.com/blog1/episode242

Learn more about how the Funnel Map Intensive: http://www.allisonhardy.com/funnelmapintensive

CONNECT WITH ALLISON:

Follow Allison on Instagram: www.instagram.com/allison_hardy_

Join the 6-Figure Mompreneur Facebook Group: www.facebook.com/groups/themompreneurcommunity

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to iTunes and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Alana is a podcast coach, editor, and podcast producer who is on a mission to take the overwhelm, frustration, and stress out of podcasting, and put the fun back in!

Alana is the host of The Podcasting Party podcast, where she shares simplified step-by-step instructions, and easy-to-implement strategies for podcasters of all stages & phases. Alana is the founder of the female podcast community PodcastHER, where she helps one-woman-shows impact more lives, generate more leads, and earn more income.

TAKEAWAYS:

Alana’s super power is perseverance. As a business owner her journey has been filled with pivots, built in the margins and mom cracks, and in-between military deployments.

The two biggest benefits to having a podcast are: (1) it’s wide-reaching, and (2) it builds “know, like, and trust” FAST!

The way to increase leads from your podcast is by having multiple calls to action. It’s a super simple way to turn your podcast into a lead generator!

The best way to grow your listenership is guest interviews. Being on other people’s podcasts, having guests on your podcast, and leveraging other people’s audiences.

RESOURCES:

To find the blog post that accompanies this episode visit: http://www.allisonhardy.com/blog1/episode241

Follow Alana on Instagram: https://www.instagram.com/alanapdawson

Learn more about Alana through her website: https://alanadawson.com

Join the Podcasting Party Facebook Group: https://www.facebook.com/groups/podcastingparty

Learn more about how the 6-Figure Mompreneur Method: http://www.allisonhardy.com/6figuremompreneurmethod

CONNECT WITH ALLISON:

Follow Allison on Instagram: www.instagram.com/allison_hardy_

Join the 6-Figure Mompreneur Facebook Group: www.facebook.com/groups/themompreneurcommunity

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to iTunes and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Understanding, identifying, and then executing your revenue-producing activities are vitally important for the health of your business.

Because when you know what moves the needle in your business and brings in sales, it makes it really easy to do more of it and spend your precious time doing the things that matter in your business.

The tricky thing about revenue-producing activities is that they differ from business to business, unlike the 3 Pillars of Marketing that stay the same for each and every business.

If you haven’t listened to episode 239 yet where I chat more about the 3 Pillars of Marketing visit: http://www.allisonhardy.com/blog1/episode239

But when you can land on what your unique revenue-producing activities are for you and your business, it makes doing more of them, a lot easier, and more streamlined. And momentum can be created in a more easier, and more intentional, way.

Are you ready to do more of what matters most in your business?

Let’s do it!

On today’s 6-Figure Mompreneur Podcast I’m sharing:

+ why knowing your revenue-producing activities are so important
⁠+ how to land on what your revenue-producing activities are
⁠+ how momentum is created when you can do more of the revenue-producing activities and why that’s so important

Visit the links below to learn more about:

+ resources for this episode
+ learning more about the 6-Figure Mompreneur Method
+ connecting with Allison and the 6-Figure Mompreneur movement

RESOURCES:

To find the blog post that accompanies this episode visit: http://www.allisonhardy.com/blog1/episode240

Learn more about how the 6-Figure Mompreneur Method: http://www.allisonhardy.com/6figuremompreneurmethod

CONNECT WITH ALLISON:

Follow Allison on Instagram: www.instagram.com/allison_hardy_

Join the 6-Figure Mompreneur Facebook Group: www.facebook.com/groups/themompreneurcommunity

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to iTunes and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Do you feel like you're spinning your wheels in your business, not knowing what action to take to get you results? Do you find yourself busy without really knowing what you did all day long? Or how the work you’re “busy” with feeds into your bigger marketing strategy? Are you unclear how you’re going to hit your goals because your methods of marketing are so unsure?

When it comes to marketing, it all boils down to 3 very intentional pillars. And it rings true for all businesses! Brick and mortar, online, hybrid, etc. The work you do inside of those pillars (the needle movers) will differ greatly from one business to another, but each needle mover should fall under one of the three pillars.

Do do you know what the 3 Pillars of Marketing are?

Let’s do it!

On today’s 6-Figure Mompreneur Podcast I’m sharing:

+ what the 3 Pillars of Marketing art⁠
⁠+ what the customer journey is like within each of them⁠
⁠+ how you can simplify and scale your marketing efforts to sell your offer in a more powerful (and effective) way⁠

Visit the links below to learn more about:

+ resources for this episode
+ learning more about the 6-Figure Mompreneur Method
+ connecting with Allison and the 6-Figure Mompreneur movement

RESOURCES:

To find the blog post that accompanies this episode visit: http://www.allisonhardy.com/blog1/episode239

Learn more about the 6-Figure Mompreneur Method: http://www.allisonhardy.com/6figuremompreneurmethod

CONNECT WITH ALLISON:

Follow Allison on Instagram: www.instagram.com/allison_hardy_

Join the 6-Figure Mompreneur Facebook Group: www.facebook.com/groups/themompreneurcommunity

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to iTunes and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Geomyra Pollard is a well-rounded life + biz coach and course creator for creatives that aspire to create and live with grace, passion, and purpose.

Through her coaching firm, Coaching for Creatives, Geomyra finds joy as the strategic support and encouragement for entrepreneurs seeking a thriving business and a well-rounded life! She was recognized as one of HoneyBook’s 20 On The Rise business coaches based on empowerment, impact, purpose, and passion.

As a former wedding planner and designer, she uses her fourteen years of experience and formal education to coach clients, so they may focus on what matters most.

Geomyra is the host of the top-rated podcast, A Well-Rounded Life. She considers it her calling to educate, coach, and encourage determined small business owners and go-getters. Geomyra is the lover of handbags, can’t live without dessert, and is always ready to use her passport. Geomyra is married to her high school sweetheart and is the proud mama of favorite daughter Payton and favorite son Jackson.

TAKEAWAYS:

+ Geomyra’s super power is listening. She’s good at picking apart what her clients are saying and landing on the deeper issue, which allows them to move forward, discerning their next steps and developing a plan.

+ To Geomyra a “well-rounded life” is not a balanced life. Balance doesn’t exist.

+ It’s important to write out our own version of a “well-rounded life”. No two families are alike, so while what worked for your parents, friends, or colleagues, doesn’t necessarily mean it will work for you. It’s important to know where you’re going, so that you can create the action behind that movement.

RESOURCES:

To find the blog post that accompanies this episode visit: http://www.allisonhardy.com/blog1/episode238

Check out Geomrya on her website: www.geomyra.com

Get registered for the Clarity and Growth Challenge: http://www.allisonhardy.com/clarityandgrowth

CONNECT WITH ALLISON:

Follow Allison on Instagram: www.instagram.com/allison_hardy_

Join the 6-Figure Mompreneur Facebook Group: www.facebook.com/groups/themompreneurcommunity

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to iTunes and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Do you know what it means to grow vs. maintain your business?

When managing our business, specifically our platforms (email, Facebook Group, Instagram, etc.) it’s important to be clear and intentional with the work you’re doing inside of each of them.

Otherwise, how are you supposed to assess if and how your platforms are doing the right work for your business?

So on today’s 6-Figure Mompreneur Podcast I’m sharing:

+ the distinct difference between growing vs. maintaining your business and platforms
+ why it’s so important to be intentional with the work you’re doing in your business
+ why goals need to be based around the work you do, and how to be clear in establishing them for your business

Visit the links below to learn more about:

+ resources for this episode
+ registering for the Clarity and Growth Challenge
+ connecting with Allison and the 6-Figure Mompreneur movement

RESOURCES:

To find the blog post that accompanies this episode visit: http://www.allisonhardy.com/blog1/episode237

Get registered for the Clarity and Growth Challenge: http://www.allisonhardy.com/clarityandgrowth

CONNECT WITH ALLISON:

Follow Allison on Instagram: www.instagram.com/allison_hardy_

Join the 6-Figure Mompreneur Facebook Group: www.facebook.com/groups/themompreneurcommunity

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to iTunes and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Lisa Princic is a trained business strategist and the host of the Scaling Deep Podcast. Lisa's clients turn to her for help with business growth when they are worn out from chasing the next mass marketing trick, but know they need to go beyond word of mouth. She is a results-oriented, deep thinker who has an innate instinct for “seeing” the value of a business and turning that into a pipeline of ideal clients. A staunch believer in business simplicity and intention, Lisa helps her clients accomplish their goals by focusing on what to do AND what to ignore.

TAKEAWAYS:

+ Lisa’s super power in her business is positioning. She is really good at looking at offers and uncovering how that helps to solve real world problems that people actually want to solve.

+ Lisa is a huge proponent in creating a scalable business through a membership site. But she isn’t necessary interested in us having hundreds or thousands of members. Lisa’s philosophy is to go deeper with a smaller group of people, price it accordingly, and then increase the value to help our members solve their problems.

+ Lisa’s solution to launching a successful (and profitable) membership site isn’t necessarily serving a lot of people. It’s serving the people you already know, in a deeper, more value-based way, and charging a price point that offers a way for you to step out of the model you are in, and into a model that works better for you.

RESOURCES:

To find the blog post that accompanies this episode visit: http://www.allisonhardy.com/blog1/episode236

Listen to the Scaling Deep Podcast: https://www.scalingdeep.com/podcast

Attend Lisa’s Membership Design Training here: https://www.scalingdeep.com/membership

Get registered for the Clarity and Growth Challenge: http://www.allisonhardy.com/clarityandgrowth

CONNECT WITH ALLISON:

Follow Allison on Instagram: www.instagram.com/allison_hardy_

Join the 6-Figure Mompreneur Facebook Group: www.facebook.com/groups/themompreneurcommunity

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to iTunes and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

About a year ago, more or less for some of us, Instagram rolled out Reels.

And while a universal “UGH, now I have to learn something else!” echoed across the platform, Reels have been a game changer for anyone who has been using them consistently over the past year.

So on today’s 6-Figure Mompreneur Podcast I’m sharing:

+ my biggest takeaways from the past year when it comes to creating Reels
+ what makes them different from Stories
+ and the strategy behind Reels to maximize your time spent creating them and using them as a bigger part of your Instagram marketing strategy

Visit the links below to learn more about:

+ resources for this episode
+ downloading the Viral Reels Guide
+ connecting with Allison and the 6-Figure Mompreneur movement

RESOURCES:

To visit the blog post that accompanies this episode go here: http://www.allisonhardy.com/blog1/episode235

Download the Viral Reels Guide:
http://www.allisonhardy.com/viralreels

CONNECT WITH ALLISON:

Follow Allison on Instagram: www.instagram.com/allison_hardy_

Join the 6-Figure Mompreneur Facebook Group: www.facebook.com/groups/themompreneurcommunity

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to iTunes and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Christina Jandali is a confidence-boosting, cash creating Business Growth Strategist who helps coaches and course creators build a raving fan base and produce scalable profits by hosting a free Facebook group.

She is a self-made millionaire who started her business from ground zero during maternity leave from her corporate job when she decided it was time to build her own dreams, not someone else's. She's since worked with thousands of entrepreneurs across the globe to create their own predictable cash flow machines.

Christina has been featured in Forbes, The Huffington Post and Evercoach.

TAKEAWAYS:

+ Christina’s superpower is simplifying everything. She’s really good at taking all of the moving parts in someone’s business, identifying the parts that matter the most, and then finding a solution to eliminate overwhelm and make all of those moving parts simple, clear, and profitable.

+ When it comes to using your Facebook Group as a marketing tool in your business, there has to be a reason why someone would join your Group. What is it that you have to invite them to? Why would they spend their time in your Group? What’s in it for them?

+ One of the biggest mistakes Christina sees is Facebook Group owners fire hosing their Group members with way too much information in an attempt to “prove” their expertise.

+ Christina has a process she calls “The 3 C’s of Marketing”. The C’s are: certainty, confidence, and connection, and all of the information that you relay in your Facebook Group needs to revolve around achieving one of those goals.

RESOURCES:

Join Christina’s 3-part workshop series, Grow Your Facebook Group here: https://www.deliveryourgenius.com/allison

Join the Reels Challenge! Create intentional, simple, and strategic Reels to grow your account, increase engagement, and use Instagram in a revenue-producing way. You can get signed up here: http://www.allisonhardy.com/reelschallenge

CONNECT WITH ALLISON:

Follow Allison on Instagram: www.instagram.com/allison_hardy_

Join the 6-Figure Mompreneur Facebook Group: www.facebook.com/groups/themompreneurcommunity

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to iTunes and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot