Email Empire with Allison Hardy | Sell on autopilot with a strategic email funnel

Jenny Roth is an email copywriter for creative CEOs and coaches. She specializes in joyful, strategic copy that generates leads and welcomes your clients with open arms. Her mission is uncovering words that will resonate most with your clients, so you can have higher converting, fun-to-read copy, without spending hours upon hours at your keyboard to make it happen. Jenny started her copywriting business back in 2014, working very part-time when her three daughters were small, to going full-time now that her kids are all in school. When she isn't writing, you can find her hanging out with her husband and three daughters in beautiful, windy South Dakota where they love to camp, swim in the Missouri river, raise chickens, and ride bikes.

TAKEAWAYS:

+ Jenny’s super power is seeing people’s unique journeys, and honoring that through her interactions with them, but also through how she supports her clients as a copywriter.

+ To create content that inspires action within your audience (like enrolling in your offer or buying your product), Jenny’s top tip is getting as specific as possible in who you help, what you help them to do, and how you do it.

+ When it comes to writing content, specifically emails, that encourages and creates engagement, Jenny recommends that we approach the activity with a mindset of service, and not a “what’s in it for me” mindset. That simple shift that seeps into your writing because you’re thinking about your offer, the words you use to describe it, and how you present how it from a place of collaboration and service, instead of an authority-based perspective.

RESOURCES:

To find the blog post that accompanies this episode visit: http://www.allisonhardy.com/blog1/episode253

Learn more about how Jenny can help you with your copywriting through her website: https://www.jennyrothcopywriting.com

Follow Jenny on Instagram: https://www.instagram.com/jennyrothcopywriting

The doors to the 6-Figure Mompreneur Method are OPEN! Learn more about the program here:
http://www.allisonhardy.com/6figuremompreneurmethod

CONNECT WITH ALLISON:

Follow Allison on Instagram: www.instagram.com/allison_hardy_

Join the 6-Figure Mompreneur Facebook Group: www.facebook.com/groups/themompreneurcommunity

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to iTunes and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Crafting profitable sales emails can be super easy, simple, and totally worth your time.

When they aren’t, it’s usually because you (as the person writing them) are overthinking it.

A sales email is a simple invitation for someone to work with you.

You make the invitation, they accept or decline, it’s a s simple as that.

So in this episode of the 6-Figure Mompreneur Podcast I’m sharing tips and ideas to help you to write sales emails that are more profitable.

Because when you are scaling or growing your business sometimes it’s not a matter of adding something else in to create more sales, it’s a matter of leveraging the work you’re already doing to create more sales.

More sales mean more people you can help, and the more people you can help, the bigger impact you can help to create.

Visit the links below to learn more about:

+ resources for this episode
+ snagging the Simple Sales Emails Bundle
+ connecting with Allison and the 6-Figure Mompreneur movement

RESOURCES:

To visit the blog post that accompanies this episode go here: http://www.allisonhardy.com/blog1/episode252

Snag the Simple Sales Emails Bundle: http://www.allisonhardy.com/simplesalesemails

Check out podcast episode 231 that Allison references in this episode for more sales emails help: http://www.allisonhardy.com/blog1/episode231

CONNECT WITH ALLISON:

Follow Allison on Instagram: www.instagram.com/allison_hardy_

Join the 6-Figure Mompreneur Facebook Group: www.facebook.com/groups/themompreneurcommunity

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to iTunes and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Kris Rice provides soul-care for mamas raising kids with mental health challenges. Her vision is to take this opportunity to share a permission slip – permission for us to be brave and put on our oxygen mask first. She knows first-hand this doesn’t come easily or naturally, not when you’re living amidst the chaos of mental health struggles. These permission slips will be simple and actionable, while allowing change to become clear, simple, and impactful.

TAKEAWAYS:

+ Kris’s biggest piece of advice when it comes to navigating life’s challenges, especially when navigating the challenges of being a mom to a child with mental health challenges, is to sit in the quiet. While it’s a counter-culture way to mothering, it’s the only way your internal guidance will have an opportunity to speak and share with you what is your next smart move in your motherhood journey.

+ As a high achiever, having a morning routine with a micro goal that you set for yourself on a daily basis based on what you specifically need that day. And when you can accomplish that goal, based on your specific needs, it allows you to create a stronger, more robust relationship with yourself. And so when things get hard, you have a habit established that allows you to turn internally to listen to what you specifically need, in that moment.

+ Kris’ framework for creating lasting change consists of three pillars: freedom, clarity, and calm. Kris arrived on these three pillars because in her work, these are the things that are at the root of what most of her clients are seeking, regardless if they realize it or not.

RESOURCES:

To find the blog post that accompanies this episode visit: http://www.allisonhardy.com/blog1/episode251

Download’s Kris’ 60 Second Mama Reset here: https://krisricecollective.com/reset

Follow Kris on Instagram: https://www.instagram.com/krisricecollective

Get on the waitlist for 6-Figure Mompreneur Method (and snag an exclusive Black Friday BONUS!) here:
http://www.allisonhardy.com/6figuremompreneurmethod

CONNECT WITH ALLISON:

Follow Allison on Instagram: www.instagram.com/allison_hardy_

Join the 6-Figure Mompreneur Facebook Group: www.facebook.com/groups/themompreneurcommunity

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to iTunes and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Have you seen a drop in your Instagram engagement recently?

If you’re like most online businesses, you probably have. And here’s my philosophy when it comes to increasing engagement:

What worked 1 year ago, or 6 months ago, or 3 months ago to get engagement no longer works. It’s unreasonable to expect your actions to produce the same results day after day, month after month, if nothing changes.

In order to get different results from what you’re experiencing right now, you have to actually do something different.

So in this episode of the 6-Figure Mompreneur Podcast I’m sharing 3 things I’m doing right now, in my own account, that is helping me to increase engagement.

Visit the links below to learn more about:

+ resources for this episode
+ getting on the waitlist for the 6-Figure Mompreneur Method and snagging your exclusive Black Friday BONUS!
+ connecting with Allison and the 6-Figure Mompreneur movement

RESOURCES:

To find the blog post that accompanies this episode visit: http://www.allisonhardy.com/blog1/episode250

The episode I reference chatting through growing vs. maintaining platforms: https://www.allisonhardy.com/blog1/episode237

Get on the waitlist (and snag an exclusive Black Friday BONUS!) here:
http://www.allisonhardy.com/6figuremompreneurmethod

CONNECT WITH ALLISON:

Follow Allison on Instagram: www.instagram.com/allison_hardy_

Join the 6-Figure Mompreneur Facebook Group: www.facebook.com/groups/themompreneurcommunity

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to iTunes and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

As a podcast visibility expert and host of the Go Pitch Yourself podcast, Angie Trueblood knows that the only 'perfect pitch' is the one that leads with value and focuses on building a genuine connection. Whether she is teaching entrepreneurs how to pitch themselves or working behind the scenes to secure opportunities for others, Angie leverages her super-connector powers to grow businesses and build long-lasting relationships. When she's not working with her clients or being active in her local community, she loves exploring Richmond, Virginia's parks and playgrounds with her two kiddos, checking out new restaurants with her hubs, and laughing about motherhood over cocktails with friends.

TAKEAWAYS:

+ Angie is a super connector. Her super power is connecting people who have pain points with the people who can help them solve their pain points.

+ Being a podcast guest can be a great way to generate leads. It develops the “know, like, and trust” factor fast and when there is a strong CTA, listeners can come to your digital home and learn more about what you do and how you can help them.

+ The “spray and pray” approach of pitching podcasts doesn’t work because the person who is pitching, usually doesn’t consider the specific podcast they are pitching. It is an impersonal way to ask a host to share your voice and message to the world.

+ Having a podcast follow up email sequence is necessary to increase acceptance rates for podcasts. Podcast hosts are just like us, our email inboxes are clogged up. A heart-centered follow up email is a great way to pop your content back up to the top of the inbox, in case the original was missed or forgotten about.

RESOURCES:

Visit the blog post that accompanies this episode: http://www.allisonhardy.com/blog1/episode249

Learn more about how Angie and her team can help you through her website: https://www.angietrueblood.com and http://www.thepodwizegroup.com

Listen to Angie’s podcast, Go Pitch Yourself: https://www.angietrueblood.com/podcast

Get on the waitlist for the 6-Figure Mompreneur Method: http://www.allisonhardy.com/6figuremompremeurmethod

CONNECT WITH ALLISON:

Follow Allison on Instagram: www.instagram.com/allison_hardy_

Join the 6-Figure Mompreneur Facebook Group: www.facebook.com/groups/themompreneurcommunity

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to iTunes and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

As you start to begin scaling your business to 6-figures and beyond you’re going to need to lean more and more on systems.

In fact, the #1 question I get from women considering enrolling in the 6-Figure Mompreneur Method is about the systems that we work through inside of the program!

So even if you’re not at 6-figures, yet, it’s important to start the systemizing process so that you are being proactive in your growth efforts and so that you can actually grow into a thriving 6-figure business.

Because whatever goal you have (regardless of if it’s 6-figures or not), it’s important that you start to act like the person who has already achieved that goal. Acting “as if” creates the physical space, clarity, and ability to hit your goal, without the hustle and grind.

In this podcast episode I’m walking you through how to start to systemize your business and how to discern if the systems you have in place are effective in helping you to hit your goal(s) in a simple, streamlined way.

Visit the links below to learn more about:

+ resources for this episode
+ getting on the waitlist for the 6-Figure Mompreneur Method and snagging your exclusive Black Friday BONUS!
+ connecting with Allison and the 6-Figure Mompreneur movement

RESOURCES:

To find the blog post that accompanies this episode visit: http://www.allisonhardy.com/blog1/episode248

Get on the waitlist for the 6-Figure Mompreneur Method (and snag an exclusive Black Friday BONUS!) here:
http://www.allisonhardy.com/6figuremompreneurmethod

CONNECT WITH ALLISON:

Follow Allison on Instagram: www.instagram.com/allison_hardy_

Join the 6-Figure Mompreneur Facebook Group: www.facebook.com/groups/themompreneurcommunity

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to iTunes and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Some content in this episode may include explicit language or content.

Emily King is a wealth and abundance coach for entrepreneurial women and the founder of The Rich Woman signature coaching program. Since 2015 she’s worked with 100’s of women to help them create a loving relationship with money so they can massively increase their income and impact. Armed with an MBA and certifications as an NLP practitioner, timeline therapist and pilates instructor (yes--all those things!), Emily brings the perfect mix of manifesting-woo and business chops to the table to help women across the world live their best ‘Rich Woman’ lives - a life of financial freedom, fulfillment and fun.

TAKEAWAYS:

+ Emily’s super power is her intuition. Knowing what to promote next, knowing how to coach a client, it plays a part in how Emily chooses to navigate her life.

+ Being stuck, while sometimes might be due to external circumstances, starts with choosing to get unstuck. Most of our “stuckedness” is due to not being able to find the solution, because our head is wrapped up in what’s not available to us.

+ Mindset without action is bullshit. Meaning, you can do all of the “right” things for your mindset, but if you’re not actually taking that work and doing something with it, it doesn’t matter. The fastest way to overcome a limiting belief is to take action.

+ Affirmations are powerful because if you don’t affirm who you are, the world will do it for you. Affirmations inform how you want to live your life and how you want to perceive the world around you and your role in it.

RESOURCES:

To find the blog post that accompanies this episode visit: http://www.allisonhardy.com/blog1/episode247

Download Emily’s Manifesting Meditations here: https://go.emilyking.ca/meditations

Follow Emily on Instagram: https://www.instagram.com/emilykingco

Find Emily on Facebook: https://www.facebook.com/emilykingco

Download the Viral Reels Guide here: http://www.allisonhardy.com/viralreels

CONNECT WITH ALLISON:

Follow Allison on Instagram: www.instagram.com/allison_hardy_

Join the 6-Figure Mompreneur Facebook Group: www.facebook.com/groups/themompreneurcommunity

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to iTunes and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Usually when I say the word “automation” it’s met with eye rolls, deep heavy sighs of exhaustion, and confusion.

But here’s the thing, for heart-centered mompreneurs email automation can make it easier to connect with, serve, and then eventually pitch to our leads in a way that increases your sales rate.

In today’s episode of the 6-Figure Mompreneur Podcast I’m sharing four of the easiest, simplest ways to start to use email automation to serve your leads better. Odds are, you’re already using email to market to your leads, so let’s leverage it for more connection, impact, and sales.

Visit the links below to learn more about:

+ resources for this episode
+ learning more about the Funnel Map Intensive
+ connecting with Allison and the 6-Figure Mompreneur movement

RESOURCES:

To find the blog post that accompanies this episode visit: http://www.allisonhardy.com/blog1/episode246

Learn more about how the Funnel Map Intensive: http://www.allisonhardy.com/funnelmapintensive

CONNECT WITH ALLISON:

Follow Allison on Instagram: www.instagram.com/allison_hardy_

Join the 6-Figure Mompreneur Facebook Group: www.facebook.com/groups/themompreneurcommunity

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to iTunes and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Neill Williams is a Master Certified Life and Productivity Coach through The Life Coach School, host of “The Unbusy Your Life” podcast, and creator of the Unbusy Entrepreneur Mastermind. Only after ditching her own belief that success was measured by the number of hours worked was Neill able to achieve true lifestyle freedom while juggling her roles as a mom, wife, Master Certified Coach, entrepreneur and employee. Now, she helps too busy high-achieving online entrepreneurs simplify their schedules to 30 hours or less for more time and lifestyle freedom.

TAKEAWAYS:

The quality of your results is based on the quality of your questions. If you are asking questions from a place of lack or scarcity, you are going to get lackluster results, because that’s what you are attracting.

Time doesn’t get things done. Time doesn’t create success. You do. When you can create value in your time, that’s how you can create money.

A schedule is a collection of decisions about time as a resource.

RESOURCES:

To find the blog post that accompanies this episode visit: http://www.allisonhardy.com/blog1/episode245

Check out the Unbusy Your Life Podcast: https://neillwilliams.com/podcast

Snag Neill’s FREE Take Control Of Your Schedule course: https://neillwilliams.com/free-course-landing-page

Learn more about how the Funnel Map Intensive: http://www.allisonhardy.com/funnelmapintensive

CONNECT WITH ALLISON:

Follow Allison on Instagram: www.instagram.com/allison_hardy_

Join the 6-Figure Mompreneur Facebook Group: www.facebook.com/groups/themompreneurcommunity

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to iTunes and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

If you are a heart-centered mompreneur who doesn't want to be a total slimeball inside of someone’s inbox, then a habit-based email funnel might just be your next smart move.

Email funnels and automation get robotic, impersonal, and slimey when creators forget that on the other side of the screen is a real, actual person, with emotions, looking to solve a pain point.

Habit-based email funnels can be the difference between a funnel that gets lackluster results and an email funnel that connects with, serves, and sells to absolutely ideal clients, who are excited to enroll into your programs and offers.

On this episode of the 6-Figure Mompreneur Podcast I’m sharing:

+ the advantages of a habit-based email funnel
+ how they can create a customized launch experience for your subscriber
+ and how you can get started to think through introducing some habit-based automation into your email funnel

Visit the links below to learn more about:

+ resources for this episode
+ learning more about the Funnel Map Intensive
+ connecting with Allison and the 6-Figure Mompreneur movement

RESOURCES:

To find the blog post that accompanies this episode visit: http://www.allisonhardy.com/blog1/episode244

Learn more about how the Funnel Map Intensive: http://www.allisonhardy.com/funnelmapintensive

CONNECT WITH ALLISON:

Follow Allison on Instagram: www.instagram.com/allison_hardy_

Join the 6-Figure Mompreneur Facebook Group: www.facebook.com/groups/themompreneurcommunity

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to iTunes and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot