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In this solo episode, Kaylie breaks down how email marketing can help creatives build consistent sales without burning out on social media. 

Whether you're a handmade seller, artist, or digital product creator — this episode is your calm introduction to starting (or improving) your email list.

Kaylie shares why email is still one of the most powerful tools for artists and makers, even with a tiny list. She walks you through:

• Choosing the right email platform for your needs
• How to create a simple, heart-led welcome sequence
• What kind of opt-in freebie or low-ticket offer to use
• How to sell without feeling icky using soft vs. hard sells
• Bonus automations like abandoned cart emails that save sales

You'll also hear real-world examples for product-based creatives like candle makers, artists, and template sellers — plus free resources to help you get started today.

Mentioned in this episode:

• Free Email Marketing Workshop on YouTube
• Free 5-Day List Building Starter Challenge
• Kaylie’s Holiday Email Toolkit Bundle for Creatives 

🎧 Press play for a no-fluff, practical pep talk that’ll help you start your list with confidence and ease.

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Kaylie Edwards - Instagram - Website - Facebook - Threads

• CraftPath Mobile App Waitlist
• 5 Day FREE Email List Kickstart Challenge

Delores Naskrent - Website & Digital Art School - Instagram - Facebook - Pinterest - Youtube

• Procreate Foundations Course
• Affinity Foundations Course