Episode 308: Recorded at peak “end-of-day brain,” Lori and Vonda dive into one of the most overlooked tools in the floral industry: email marketing that feels personal, warm, and human. They break down why florists avoid email marketing, what customers actually want to receive, and how you can write simple newsletters that create loyalty—not pressure.

You’ll learn how to craft subject lines that get opened (“We saw this and thought of you…”), how to balance storytelling with sales, and why emailing once a month is better than not emailing at all. A refreshing, relatable take on marketing from two people who fully admit they’re running on fumes—and yet delivering pure gold.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist