The usual lead magnet writers and marketers are familiar with is some kind of deal or download customers receive in exchange for opting in to your email list. But could a quiz funnel do a much better job? Quiz and email strategist Melissa Payne knows so, and in this fascinating episode she talks to us about:

• her career journey and how she moved from agency work to starting her own business
• using quizzes for lead generation
• how quizzes work and what they can be used for
• the research and planning that goes into writing a quiz
• the types of clients who use quizzes
• the skills and training you need to become a quiz and email strategist
• and much more!

Where to find Melissa

Her website: https://storyscoutdigital.com Instagram: https://www.instagram.com/storyscoutdigital/ LinkedIn: https://www.linkedin.com/in/melissa-payne/

Resources + courses mentioned

Kirsty Fanton's Brain Camp: https://kirstyfanton.com Codex Persona (Abbey Woodcock and Justin Blackman's course on brand voice): https://www.codexpersona.com Chanti Zak's quiz funnels course: http://chantizak.com Charlotte Isaac, operations consultant: https://charlotteisaac.com