It's clear that Chris Kneeland had enough of the status quo regarding marketing and branding -- seeing companies being bamboozled into believing that an overdose of promotional activity will make them relevant.

Chris noticed that leaders and employees are happier when doing something more significant than just trying to convince people to buy stuff they don't need or can't afford.  

How did he get to where he is? Where's he going? Why him? And what advice does he have for "Rebels in Waiting"?

LINKS IN THIS EPISODE

• Chris Kneeland on LinkedIn
• The Cult Collective
• The Gathering
• Communo
• Seth Godin's book "Purple Cow"

Thank you to Make More Creative for the studio and production support and Emre Cords for the sick theme music.

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