Yesterday, Facebook wiped out a bunch of groups without warning. And just like that, some creators lost their entire audience. That’s why today, we’re talking about the one platform you actually own — your email list.

Apparently some of the groups were deleted by accident and reinstated.

But others were deleted permanently.

No one outside of Facebook’s Menlo Park, California headquarters really knows why this happened, but it does point to something our guest a couple of shows ago, Evelina Kaganovitch, said,

“Having your own email list is business insurance.”

It’s even more true today than it was two shows ago. Because, again, email is the one platform you actually own.

So, with our heightened threat awareness, Nathan suggested we do an emergency show on our latest findings on email marketing.

We’ll walk you through the essentials of email marketing that actually works in 2025 — including subject lines that get clicks, the #1 factor affecting your open rates, and the biggest mistakes we still see people making with their emails.”

Download.