Emily Schuman had the initial idea for a food and fashion blog called Cupcakes and Cashmere back in 2008, and today, the company has grown into a full-fledged media and e-commerce business. In addition to running the Cupcakes and Cashmere company, engaging with the 570,000+ followers on her personal instagram and designing and restocking the bestselling jewelry on her online shop, Emily recently embarked on a new endeavor: candles. In December 2022, Emily debuted Lavune, initially launching with holiday candles like Evergreen and Ember, which have returned for this fall season alongside the line’s core collection. Before she was running her own businesses, Emily spent her early career working in media advertising, first at Condé Nast and later at AOL. But while she was gaining valuable knowledge about publishing and the digital landscape, her free time was consumed by writing about the things she loved.