More Money Podcast

Empowering Women and Advancing Period Care - Founder of joni, Linda Biggs


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This is a special mini-series of the More Money Podcast sponsored by Visa Canada to highlight the latest winners of the Visa She’s Next Grant Program.


For the first episode in this series, I had the pleasure of interviewing Linda Biggs, founder of joni, a Canadian period care brand that aims to revolutionize the industry while working to improve menstrual equity, accessibility and sustainability. Linda shares her unique entrepreneurial journey, which began after a long career in computer science and was inspired by the realization that 1 in 3 women under 25 cannot afford period care. This episode delves into how Linda started the company with her co-founder, how they navigated a challenging launch during COVID, and her best advice for other budding entrepreneurs.


For full episode show notes visit jessicamoorhouse.com/436


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Learn more about joni

Learn more about Visa's grant program


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More Money PodcastBy Jessica Moorhouse

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