If you think that the experience a computer guy around building his business has nothing to do with those of an acupuncturist's, think again.Those of us that run a small service business, be it banging out CSS code or twirling needles, have a lot more in common that you might see on first glance.I first met Neil almost ten years ago when I blew up my clinic's website.Over the years as we've gotten to know each other it became obvious that we often faced the same exact issues when it came to marketing, promotion and client relationships.Sometimes it is helpful to get a little distance from our usual struggles and hear how someone in a seemingly unrelated field solves the business problems that we face on a regular basis.

If you think that the experience a computer guy around building his business has nothing to do with those of an acupuncturist's, think again. Those of us that run a small service business, be it banging out CSS code or twirling needles, have a lot more in common that you might see on first glance. I first met Neil almost ten years ago when I blew up my clinic's website. Over the years as we've gotten to know each other it became obvious that we often faced the same exact issues when it came to marketing, promotion and client relationships. Sometimes it is helpful to get a little distance from our usual struggles and hear how someone in a seemingly unrelated field solves the business problems that we face on a regular basis.

If you think that the experience a computer guy around building his business has nothing to do with those of an acupuncturist's, think again.Those of us that run a small service business, be it banging out CSS code or twirling needles, have a lot more in common that you might see on first glance.I first met Neil almost ten years ago when I blew up my clinic's website.Over the years as we've gotten to know each other it became obvious that we often faced the same exact issues when it came to marketing, promotion and client relationships.Sometimes it is helpful to get a little distance from our usual struggles and hear how someone in a seemingly unrelated field solves the business problems that we face on a regular basis.&nbsp;

Encore Episode, A Computer Guy's Guide to Marketing • Marketing Mini-Series 1

Acupuncture and East Asian medicine was not developed in a laboratory. It does not advance through double-blind controlled studies, nor does it respond well to petri dish experimentation. Our medicine did not come from the statistical regression of randomized cohorts, but from the observation and treatment of individuals in their particular environment. It grows out of an embodied sense of understanding how life moves, unfolds, develops and declines.

Medicine comes from continuous, thoughtful practice of what we do in clinic, and how we approach that work. The practice of medicine is more — much more — than simply treating illness. It is more than acquiring skills and techniques. And it is more than memorizing the experiences of others. It takes a certain kind of eye, an inquiring mind and relentlessly inquisitive heart.

Qiological is an opportunity to deepen our practice with conversations that go deep into acupuncture, herbal medicine, cultivation practices, and the practice of having a practice. It’s an opportunity to sit in the company of others with similar interests, but perhaps very different minds. Through these dialogues perhaps we can better understand our craft.

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Acupuncture and East Asian medicine was not developed in a laboratory. It does not advance through double-blind controlled studies, nor does it respond well to petri dish experimentation. Our medicine did not come from the statistical regression of randomized cohorts, but from the observation and treatment of individuals in their particular environment. It grows out of an embodied sense of understanding how life moves, unfolds, develops and declines. Medicine comes from continuous, thoughtful practice of what we do in clinic, and how we approach that work. The practice of medicine is more — much more — than simply treating illness. It is more than acquiring skills and techniques. And it is more than memorizing the experiences of others. It takes a certain kind of eye, an inquiring mind and relentlessly inquisitive heart. Qiological is an opportunity to deepen our practice with conversations that go deep into acupuncture, herbal medicine, cultivation practices, and the practice of having a practice. It’s an opportunity to sit in the company of others with similar interests, but perhaps very different minds. Through these dialogues perhaps we can better understand our craft.

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Encore Episode, A Computer Guy's Guide to Marketing • Marketing Mini-Series 1

Encore Episode, A Computer Guy's Guide to Marketing • Marketing Mini-Series 1

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