If the words fun, fascinating and laughter are not how you think of marketing, then you need to change your idea of marketing. And if you think brand means the logo for your business, then it's time to update your definition of brand.Consider this: if you are not having fun and letting your fascinating superpower show through while doing your "marketing" why would anyone want to buy what you have to sell?I met the guest of this episode by following a trail of bread crumbs. Actually, it was a cool little pin of a rocket ship (who does not love rocket ships?) And what I found.... well, I'll let you discover that for yourself in this podcast conversation.There is a lot an acupuncturist can learn from a podcast marketing genus.Buckle up and listen in to this conversation and add some rocket fuel to your marketing.

If the words fun, fascinating and laughter are not how you think of marketing, then you need to change your idea of marketing. And if you think brand means the logo for your business, then it's time to update your definition of brand. Consider this: if you are not having fun and letting your fascinating superpower show through while doing your "marketing" why would anyone want to buy what you have to sell? I met the guest of this episode by following a trail of bread crumbs. Actually, it was a cool little pin of a rocket ship (who does not love rocket ships?) And what I found.... well, I'll let you discover that for yourself in this podcast conversation. There is a lot an acupuncturist can learn from a podcast marketing genus. Buckle up and listen in to this conversation and add some rocket fuel to your marketing.

If the words fun, fascinating and laughter are not how you think of marketing, then you need to change your idea of marketing. And if you think brand means the logo for your business, then it's time to update your definition of brand.Consider this: if you are not having fun and letting your fascinating superpower show through while doing your "marketing" why would anyone want to buy what you have to sell?I met the guest of this episode by following a trail of bread crumbs. Actually, it was a cool little pin of a rocket ship (who does not love rocket ships?) And what I found.... well, I'll let you discover that for yourself in this podcast conversation.There is a lot an acupuncturist can learn from a podcast marketing genus.Buckle up and listen in to this conversation and add some rocket fuel to your marketing.&nbsp;

Encore Episode • If You Are Not Having Fun With Your Marketing, You're Doing It Wrong • Marketing Mini-Series 2

Acupuncture and East Asian medicine was not developed in a laboratory. It does not advance through double-blind controlled studies, nor does it respond well to petri dish experimentation. Our medicine did not come from the statistical regression of randomized cohorts, but from the observation and treatment of individuals in their particular environment. It grows out of an embodied sense of understanding how life moves, unfolds, develops and declines.

Medicine comes from continuous, thoughtful practice of what we do in clinic, and how we approach that work. The practice of medicine is more — much more — than simply treating illness. It is more than acquiring skills and techniques. And it is more than memorizing the experiences of others. It takes a certain kind of eye, an inquiring mind and relentlessly inquisitive heart.

Qiological is an opportunity to deepen our practice with conversations that go deep into acupuncture, herbal medicine, cultivation practices, and the practice of having a practice. It’s an opportunity to sit in the company of others with similar interests, but perhaps very different minds. Through these dialogues perhaps we can better understand our craft.

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Acupuncture and East Asian medicine was not developed in a laboratory. It does not advance through double-blind controlled studies, nor does it respond well to petri dish experimentation. Our medicine did not come from the statistical regression of randomized cohorts, but from the observation and treatment of individuals in their particular environment. It grows out of an embodied sense of understanding how life moves, unfolds, develops and declines. Medicine comes from continuous, thoughtful practice of what we do in clinic, and how we approach that work. The practice of medicine is more — much more — than simply treating illness. It is more than acquiring skills and techniques. And it is more than memorizing the experiences of others. It takes a certain kind of eye, an inquiring mind and relentlessly inquisitive heart. Qiological is an opportunity to deepen our practice with conversations that go deep into acupuncture, herbal medicine, cultivation practices, and the practice of having a practice. It’s an opportunity to sit in the company of others with similar interests, but perhaps very different minds. Through these dialogues perhaps we can better understand our craft.

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Encore Episode • If You Are Not Having Fun With Your Marketing, You're Doing It Wrong • Marketing Mini-Series 2

Encore Episode • If You Are Not Having Fun With Your Marketing, You're Doing It Wrong • Marketing Mini-Series 2

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