We’ve all been on the “bad” of marketing. Have been subjected to intrusive and unskilled attempts at trying to convince us of something. It raises your hackles; it should.Lots of us mistake advertising for marketing. But these two, which related, are different. Marketing is about how you communicate, how you represent your authentic self to the world, and how to better understand others so you can see if you might be able to help.If your patients knew what your marketing plan was, would they still be willing to see you? If you can answer yes, then you’re probably on firm footing.And the good news is there has never been a better time to connect with the people that are already looking for someone like you.Listen in to this conversation dialing in your digital marketing mojo and learning to enjoy the process.

We’ve all been on the “bad” of marketing. Have been subjected to intrusive and unskilled attempts at trying to convince us of something. It raises your hackles; it should. Lots of us mistake advertising for marketing. But these two, which related, are different. Marketing is about how you communicate, how you represent your authentic self to the world, and how to better understand others so you can see if you might be able to help. If your patients knew what your marketing plan was, would they still be willing to see you? If you can answer yes, then you’re probably on firm footing. And the good news is there has never been a better time to connect with the people that are already looking for someone like you. Listen in to this conversation dialing in your digital marketing mojo and learning to enjoy the process.

We’ve all been on the “bad” of marketing. Have been subjected to intrusive and unskilled attempts at trying to convince us of something. It raises your hackles; it should.Lots of us mistake advertising for marketing. But these two, which related, are different. Marketing is about how you communicate, how you represent your authentic self to the world, and how to better understand others so you can see if you might be able to help.If your patients knew what your marketing plan was, would they still be willing to see you? If you can answer yes, then you’re probably on firm footing.And the good news is there has never been a better time to connect with the people that are already looking for someone like you.Listen in to this conversation dialing in your digital marketing mojo and learning to enjoy the process.&nbsp;

Encore Episode, Marketing in The Digital World • Marketing Mini-Series 5

Acupuncture and East Asian medicine was not developed in a laboratory. It does not advance through double-blind controlled studies, nor does it respond well to petri dish experimentation. Our medicine did not come from the statistical regression of randomized cohorts, but from the observation and treatment of individuals in their particular environment. It grows out of an embodied sense of understanding how life moves, unfolds, develops and declines.

Medicine comes from continuous, thoughtful practice of what we do in clinic, and how we approach that work. The practice of medicine is more — much more — than simply treating illness. It is more than acquiring skills and techniques. And it is more than memorizing the experiences of others. It takes a certain kind of eye, an inquiring mind and relentlessly inquisitive heart.

Qiological is an opportunity to deepen our practice with conversations that go deep into acupuncture, herbal medicine, cultivation practices, and the practice of having a practice. It’s an opportunity to sit in the company of others with similar interests, but perhaps very different minds. Through these dialogues perhaps we can better understand our craft.

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Acupuncture and East Asian medicine was not developed in a laboratory. It does not advance through double-blind controlled studies, nor does it respond well to petri dish experimentation. Our medicine did not come from the statistical regression of randomized cohorts, but from the observation and treatment of individuals in their particular environment. It grows out of an embodied sense of understanding how life moves, unfolds, develops and declines. Medicine comes from continuous, thoughtful practice of what we do in clinic, and how we approach that work. The practice of medicine is more — much more — than simply treating illness. It is more than acquiring skills and techniques. And it is more than memorizing the experiences of others. It takes a certain kind of eye, an inquiring mind and relentlessly inquisitive heart. Qiological is an opportunity to deepen our practice with conversations that go deep into acupuncture, herbal medicine, cultivation practices, and the practice of having a practice. It’s an opportunity to sit in the company of others with similar interests, but perhaps very different minds. Through these dialogues perhaps we can better understand our craft.

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Encore Episode, Marketing in The Digital World • Marketing Mini-Series 5

Encore Episode, Marketing in The Digital World • Marketing Mini-Series 5

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