You know how sometimes patients have these weird symptoms that they think have nothing to do with who they are? Well, us acupuncturists are not immune to running up against our own uninhabited edges, especially when it comes to marketing and business.  In this conversation we get down into the essence of our work, and why it's important to know what we do beyond the story we tell ourselves or the tools of the trade upon which we rely. Do you cringe when the word "marketing" shows up? Then listen in, because what you think is in the way... is the way.

You know how sometimes patients have these weird symptoms that they think have nothing to do with who they are? Well, us acupuncturists are not immune to running up against our own uninhabited edges, especially when it comes to marketing and business. In this conversation we get down into the essence of our work, and why it's important to know what we do beyond the story we tell ourselves or the tools of the trade upon which we rely. Do you cringe when the word "marketing" shows up? Then listen in, because what you think is in the way... is the way.

You know how sometimes patients have these weird symptoms that they think have nothing to do with who they are?&nbsp;Well, us acupuncturists are not immune to running up against our own uninhabited edges, especially when it comes to marketing and business.&nbsp;&nbsp;In this conversation we get down into the essence of our work, and why it's important to know what we do beyond the story we tell ourselves or the tools of the trade upon which we rely.&nbsp;Do you cringe when the word "marketing" shows up? Then listen in, because what you think is in the way... is the way.

Encore Episode, The Mirror of Marketing: Finding Your Authentic Voice • Marketing Mini Series 4 • MB Huwe

Acupuncture and East Asian medicine was not developed in a laboratory. It does not advance through double-blind controlled studies, nor does it respond well to petri dish experimentation. Our medicine did not come from the statistical regression of randomized cohorts, but from the observation and treatment of individuals in their particular environment. It grows out of an embodied sense of understanding how life moves, unfolds, develops and declines.

Medicine comes from continuous, thoughtful practice of what we do in clinic, and how we approach that work. The practice of medicine is more — much more — than simply treating illness. It is more than acquiring skills and techniques. And it is more than memorizing the experiences of others. It takes a certain kind of eye, an inquiring mind and relentlessly inquisitive heart.

Qiological is an opportunity to deepen our practice with conversations that go deep into acupuncture, herbal medicine, cultivation practices, and the practice of having a practice. It’s an opportunity to sit in the company of others with similar interests, but perhaps very different minds. Through these dialogues perhaps we can better understand our craft.

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Acupuncture and East Asian medicine was not developed in a laboratory. It does not advance through double-blind controlled studies, nor does it respond well to petri dish experimentation. Our medicine did not come from the statistical regression of randomized cohorts, but from the observation and treatment of individuals in their particular environment. It grows out of an embodied sense of understanding how life moves, unfolds, develops and declines. Medicine comes from continuous, thoughtful practice of what we do in clinic, and how we approach that work. The practice of medicine is more — much more — than simply treating illness. It is more than acquiring skills and techniques. And it is more than memorizing the experiences of others. It takes a certain kind of eye, an inquiring mind and relentlessly inquisitive heart. Qiological is an opportunity to deepen our practice with conversations that go deep into acupuncture, herbal medicine, cultivation practices, and the practice of having a practice. It’s an opportunity to sit in the company of others with similar interests, but perhaps very different minds. Through these dialogues perhaps we can better understand our craft.

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Encore Episode, The Mirror of Marketing: Finding Your Authentic Voice • Marketing Mini Series 4 • MB Huwe

Encore Episode, The Mirror of Marketing: Finding Your Authentic Voice • Marketing Mini Series 4 • MB Huwe

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