Humans of Travel

Encore: Royal Caribbean’s Vicki Freed on Breaking Into the Cruise Industry — and Meeting the Boss Who Helped Shape Her


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If you have any interest in the cruise industry, the chances are you know Vicki Freed, senior vice president of sales, trade support and service for Royal Caribbean International. Freed’s career has spanned more than four decades; after spending 29 years at Carnival Cruise Line, she moved over to Royal Caribbean International in 2008.

In her 20s, Freed’s tenacity and ambition propelled her to early success; she was a senior vice president by the time she was 36, and she was named the first female chairperson of Cruise Lines International Association in 1998. Additionally, her deep relationships within the travel advisor community have earned her industry-wide recognition and have cemented her as one of the most well-known executives in the cruise industry.

In this episode of Humans of Travel, Freed opens up about her early career and her unconventional path to landing a job at Carnival Cruise Line. She also talks about what it was like to work under the leadership of Bob Dickinson, Carnival’s former president and CEO, who was a mentor to Freed and an advocate for her throughout her career.

Listeners will also hear about Freed’s own views on mentorship (she suggests bypassing a single mentor in favor of a “board of directors”); what she loves about working in sales; and why the title on a business card can sometimes get in the way of forming valuable connections.

Finally, Freed details why she chose to “jump ship” and leave Carnival for a competing cruise line, and she shares a few highlights from her time at Royal Caribbean.

RESOURCES MENTIONED IN THIS EPISODE

Jewish Adoption and Foster Care Options (JAFCO)

Vicki’s Coffee Talks

Reach Freed via phone: (305) 539-6031

Freed’s email: [email protected]

ABOUT YOUR HOST 

Emma Weissmann is the Digital Managing Editor of TravelAge West, a print magazine and website for travel advisors based in the Western U.S. She is also the co-host of Trade Secrets, a podcast created with sister publication Travel Weekly. 

TravelAge West also produces national trade publications Explorer and Family Getaways, as well as events including the Future Leaders in Travel Retreat, Global Travel Marketplace West, the WAVE Awards gala and the Napa Valley Leadership Forum. 

ABOUT THE SHOW 

TravelAge West’s podcast, “Humans of Travel,” features conversations with exceptional people who have compelling stories to tell. Listeners will hear from the travel industry’s notable authorities, high-profile executives, travel advisors and rising stars as they share the experiences — the highs and the lows — that make them human.

See omnystudio.com/listener for privacy information.

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Humans of TravelBy TravelAge West - Hosted by Emma Weissmann

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