Ned Buskirk did not consciously intend to open a conversation and create a movement about dying and death. But when he thought about what would make his open mic events meaningful, the title popped into his mind. What if he called it, You're Going to Die? Deeply impacted by the death of his own mother, he longed for artistic ways to express the way his life was changed by the fact of death. From this seed of an idea grew his art events, and ultimately, an international movement. Going from strictly an open mic format, he met people he wanted to hear more from and curated arts events called YG2D (Yer Going to Die), inviting his many followers to consider, would it change your life if, like milk, you knew your expiration date?