Ep. 8 - Alex is joined by Mandy York, trainer at IMPACT, to talk about how businesses can let AI handle some of their grunt work, while the team heavily involved in the creative process. With Mandy's approach, you get the best of both worlds: Human ingenuity and AI efficiency.

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Check out the full article here 👉 https://www.impactplus.com/blog/humanize-your-content-while-using-ai

Ep.7 - Bob Ruffolo, IMPACT CEO, shares the six-step strategy every business leader should use for integrating AI into their company culture. Discover how to inspire your team, set clear guidelines, and reward AI innovations — all from a leader who has actually done it.

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Check out the full article here 👉 https://www.impactplus.com/blog/ai-for-business-culture

Ep.6 - In our sixth episode, we explore IMPACT client E.W. Motion Therapy’s story of success through in-house video marketing. Alex is joined by Zach Basner and Noelle Salls to talk about the transformative power of creating a culture of video within an organization. Noelle tells us how video not only connects deeply with their clients but also how they plan to use it to drive even more business growth.

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Check out the full article here 👉 https://www.impactplus.com/blog/building-a-culture-of-video-at-your-company

Ep.5 - In our fifth episode, Alex Winter sits down with Zach Basner, a seasoned business coach to talk about why your company, regardless of its size, should create a Video Style Guide so your videos resonate with your audience and are always on-brand.

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Check out the full article here 👉 https://www.impactplus.com/blog/video-brand-style-guide

Ep.4 - In this episode, IMPACT’s AI expert Briana Walgenbach explains how to use AI tools to boost efficiency and engagement — while keeping your unique and human brand voice intact. From brainstorming content ideas to finessing the final edit, you'll learn to make AI work for you and your business.

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Check out the full article here 👉 https://www.impactplus.com/blog/speed-up-your-content-creation-with-ai

Ep.3 - In this episode, Alex Winter and Marcus Sheridan are cutting through the marketing noise. Marcus explains why understanding your buyer’s deepest questions and fears is the only way to produce content that connects and converts. Marcus shares his “Big Five” content topics every buyer wants to know and talks about why getting personal with your stories can make your brand unforgettable.

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Check out the full article here 👉 https://www.impactplus.com/blog/best-blog-topics-the-big-5-content-marketing-they-ask-you-answer

Ep.2 - Join Alex Winter and Marcus Sheridan, a bestselling author and partner at IMPACT, for a deep dive into making “They Ask, You Answer” a cultural cornerstone in your business. This episode is all about turning this concept of trust and transparency into your team’s second nature. Marcus breaks down how to get everyone on board, from the CEO to the sales crew, with real talk and practical tips. Get ready for insights on building a culture that’s all about understanding and answering your customer’s needs in the always-changing digital landscape.

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Check out the full article here 👉 https://www.impactplus.com/blog/they-ask-you-answer-success-culture

Ep.1 - Join Alex Winter as he welcomes Marcus Sheridan, speaker, author, and partner at IMPACT. Dive into Marcus’s journey from a hesitant ‘pool guy’ to a trailblazing digital marketing leader. Marcus tells the full story of how he turned a crisis into the groundbreaking “They Ask, You Answer” philosophy. It’s a tale of resilience and DIY marketing that ultimately reshaped the way thousands of businesses talk to their customers.

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Check out the full article here 👉 https://www.impactplus.com/blog/the-story-of-they-ask-you-answer