Endless Customers

By Endless CustomersBusiness Entrepreneurship Marketing

Endless Customers episodes

March 05, 2025Should You Hire A Videographer?
Ep.90 - Video isn’t just a marketing tool. It’s a trust-builder and sales accelerator. Yet, most companies still rely on outsourced video production, missing out on the speed, authenticity, and cost savings that come with having an in-house videographer. In this episode, Alex Winter sits down with Jaeden Leclerc, videographer at MoveMobility, to uncover how in-house video transformed their business. Jaeden shares how he built MoveMobility’s video strategy from scratch, created 65 videos in just two days, and got company-wide buy-in for video as a sales and marketing powerhouse.

Highlights Include:
How in-house video helps businesses close deals faster and build trust
Why MoveMobility invested in a videographer (and what happened next)
The secret to filming 65 videos in 2 days—and how your company can do it too
How to get leadership buy-in for video (even in traditional industries)
The ROI of video: Higher close rates, shorter sales cycles, and more confident buyers
🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more insights on improving sales, marketing, and trust-building strategies!
📖 Preorder Marcus Sheridan’s new book, Endless Customers, at EndlessCustomers.com for exclusive bonuses!
👍 Like, comment, and subscribe for more expert insights on sales, marketing, and business growth!
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Check out the full article here 👉 https://www.impactplus.com/blog/using-video-build-trust-close-deals
26 min
February 26, 2025Is Your Website Driving Customers Away?
Ep.89 - Your website should be working 24/7 to generate leads and drive sales. But if it’s slow, confusing, or unclear, you’re losing customers before they even get a chance to engage. In this episode of the Endless Customers Podcast, Alex Winter sits down with Vin Gaeta, IMPACT’s Head of Web Strategy, to break down the four most critical website mistakes silently killing conversions.
Highlights Include:
Why "Contact Us" shouldn’t be in your website navigation
The biggest problem with most sales pages
How vague calls to action are driving visitors away
The #1 technical issue slowing down your site and frustrating potential customers
Small website changes that have a massive impact on lead generation and sales
🔔Stay Connected: Don’t forget to like, comment, and subscribe for more insights on improving sales, marketing, and trust-building strategies!
📖Preorder Marcus Sheridan’s new book, Endless Customers, at EndlessCustomers.com for exclusive bonuses!
👍Like, comment, and subscribe for more expert insights on sales, marketing, and business growth!
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Check out the full article here 👉 https://www.impactplus.com/blog/website-driving-customers-awayhttps://www.impactplus.com/blog/website-driving-customers-away
24 min
February 19, 2025The Simple Fix That Helped This Business Collect $2.2 Million Dollars
Ep.88 - In this episode, Alex Winter sits down with Isabel Braeutigam, Marketing Manager at Custom Built, to discuss a challenge many businesses face. Outdated sales processes slow down revenue collection and create friction with customers. Discover how Custom Built leveraged HubSpot Payment Links to streamline payments, gain immediate buy-in from their sales team, and process $2.2 million more efficiently.

🎙️Highlights Include:
How outdated payment processes hurt customer trust and revenue
Why Custom Built chose HubSpot Payment Links over other solutions
The importance of defining clear success criteria before implementing new tools
How to roll out new systems without resistance from your sales team
Lessons any business can apply to improve sales efficiency and customer experience
🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more insights on improving sales, marketing, and trust-building strategies!
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Check out the full article here 👉 https://www.impactplus.com/blog/custom-built-streamlined-processes-hubspot
18 min
February 12, 2025How to Use AI in 2025 Without Losing Your Brand’s Voice
Ep. 87 - In this episode, Alex Winter and John Becker tackle a growing challenge in content creation: how to leverage AI without sacrificing authenticity. AI can streamline workflows, but if used incorrectly, it leads to generic, forgettable content. Learn how to train AI to match your brand voice, use it as an assistant (not a replacement), and create content that connects with real people.

Highlights Include:
Why AI-generated content often feels robotic—and how to fix it
How to train AI tools to match your brand’s voice and style
Ways AI can strengthen sales and marketing alignment
Actionable strategies to balance efficiency and authenticity in content creation
Stay Connected: Like, comment, and subscribe for more insights on using AI to grow your business while staying true to your brand!
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Check out the full article here 👉 https://www.impactplus.com/blog/use-ai-without-losing-brand-voice
24 min
February 05, 2025 Your Sales Strategy Is Broken! Why Winning New Customers Is Harder Than Ever (And How to Fix It)
Ep.86 - Marcus Sheridan reveals why winning new customers is harder than ever and what businesses must do to thrive in 2025. If deals are stalling, traffic is dropping, or buyers keep disappearing, this episode is a must listen.

🎙️ Highlights Include:
✅ Why buyers are taking longer to decide—and how to speed up the process
✅ The 4 Pillars of a Known & Trusted Brand (this is your growth blueprint)
✅ How AI, Google’s changes, and zero-click searches are killing organic traffic
✅ The biggest mistakes businesses make with content, video, and pricing
✅ Why self-service tools are a must-have for generating more leads and sales
✅ The #1 mindset shift you need to build trust and attract endless customers

📖 Preorder Marcus Sheridan’s new book, Endless Customers, at EndlessCustomers.com for exclusive bonuses!
🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more strategies to grow your business and attract endless customers!
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Check out the full article here 👉 https://www.impactplus.com/blog/winning-new-customers-hard
43 min
January 29, 2025Trust Drives Sales - Why Trust Is the Currency of Modern Business
Ep.85 - Trust is the foundation of every successful business. In this episode, Hannah Eisenberg breaks down a proven framework for building trust that drives sales, loyalty, and long-term success. Discover why trust should be an active strategy, not just a byproduct of good marketing, and how transparency, alignment, and disruption can set your business apart. Hannah shares real examples, including how one company completely reshaped its industry by embracing trust at its core.
🎙️ Highlights Include:
Trust isn’t automatic it must be built intentionally.
Three accelerators that build trust fast: Transparency, being unapologetically aligned with customer needs, and disrupting outdated industry norms.
When trust is high, price is not as important.
AI and Inbound Marketing are shifting, so trust is more important than ever.
“Will this build trust?” If the answer is yes, it’s the right move. If not, it’s a waste of time.
🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more strategies to grow your business and attract endless customers!
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Check out the full article here 👉 https://www.impactplus.com/blog/trust-drives-sales-why-trust-is-the-currency-of-modern-business
33 min
January 22, 2025 A.I. Redefines Traditional Search - The New Marketing Team Blueprint For 2025 & Beyond
Ep.84 - In this episode, Marcus Sheridan breaks down major shifts happening in the marketing landscape. Traditional SEO is fading, AI is taking over, and platforms like YouTube and TikTok are becoming essential. Which is best to hit your goals in 2025, hiring a videographer or a content manager? How can AI make your team more productive? Why is stepping out of your comfort zone the key to standing out? If you are a CEO, marketing leader, or business owner, this episode will help you build a stronger, smarter team for the future.

🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more strategies to grow your business and attract endless customers!
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Check out the full article here 👉 https://www.impactplus.com/blog/the-new-marketing-team-blueprint
21 min
January 15, 2025Results Driven Content - The Secret to Sales and Marketing Alignment
Ep. 83 - In this episode, John Becker tackles one of the biggest challenges businesses face: the friction between sales and marketing. With 96% of professionals citing this as a persistent issue, it’s time to find real solutions. Discover how to create content that attracts and converts the right audience. From leveraging sales calls for content ideas to empowering sales teams with impactful resources, we share insights to help you align your teams and grow your business.
🎙️ Highlights Include:
Why chasing vanity metrics like views and clicks can hurt your business
How "Assignment Selling" transforms sales conversations and boosts close rates
How to bridge the gap between sales and marketing teams
Actionable tips to create content that speaks directly to customer concerns
🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more strategies to grow your business and attract endless customers!

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Check out the full article here 👉 https://www.impactplus.com/blog/results-driven-content-the-secret-to-sales-and-marketing-alignment
23 min
January 08, 2025 The Four Pillars Of A Known & Trusted Brand, Marcus Sheridan's Blueprint To Endless Customers
Ep.82 - On this episode of Endless Customers, Marcus Sheridan, partner at IMPACT and renowned author of They Ask, You Answer, shares a framework from his new book “Endless Customers” called: The Four Pillars of a Known and Trusted Brand. These pillars are designed to help businesses navigate today’s challenging landscape by focusing on what truly matters—standing out, building trust, and driving sustainable growth.
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Check out the full article here 👉 https://www.impactplus.com/blog/the-four-pillars-of-a-known-trusted-brand-marcus-sheridans-blueprint
30 min
December 18, 2024 Today’s Buyer Has Changed. How They Ask, You Answer Became Endless Customers
Ep. 81 - Discover how Marcus Sheridan’s new book, Endless Customers, evolves the principles of They Ask, You Answer for today’s market. Learn how to rise above AI-driven content noise, build unshakable trust, and disrupt your industry using a proven system designed for businesses that want to become the most known and trusted brands in their markets.
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Check out the full article here 👉 https://www.impactplus.com/blog/todays-buyer-has-changed-how-they-ask-you-answer-became-endless-customers
30 min