Endless Customers

By Endless CustomersBusiness Entrepreneurship Marketing

Endless Customers episodes

June 11, 2025 Is Your Business Built for the Next Five Years? | Live Q&A With Marcus Sheridan
Ep. 100 - In this special 100th episode of the Endless Customers Podcast, Alex Winter sits down with Marcus Sheridan, author of Endless Customers, for a live conversation filmed at IMPACT Live Chicago.
This episode goes beyond strategy. It’s about the mindset shift required to move from marketing noise to lasting impact. Marcus shares the habits of high-trust brands, the missteps that quietly derail teams, and how to turn content into a true company-wide advantage.
Highlights include:
- How to navigate online criticism without derailing your message
- What separates companies that thrive with Endless Customers from those that stall out
- Why alignment from sales leadership is a non-negotiable
- How to build a brand that feels human—even with AI in the mix
If you’re ready to lead your space with content that earns attention and trust, this one’s worth your time.
🎧 Subscribe, leave a review, and follow for more straight-shooting conversations about content, sales, and what it means to lead with trust.

Check out the full article here!
44 min
June 04, 2025Messaging That Builds Trust - Why Do Most Companies Get This Wrong?
Ep.99 - What is clear messaging? Is it just website copy? A brand voice? Or something deeper that shapes everything your company says and does? In this episode of Endless Customers, Alex Winter sits down with Tom DiScipio, Managing Partner and Client Advisor at IMPACT, to unpack what clear messaging truly means and why most companies get it wrong. If your website isn’t converting, your sales team is saying something different from your marketing, or your content feels flat, this episode offers a roadmap to fix it.

Highlights include:
Why clear messaging goes beyond copy and why that matters
The two frameworks that can sharpen your message fast
How to spot self-centered messaging and rewrite it to connect
Why AI is reshaping how messaging works and what to do about it
If your team struggles to explain what makes your business different, or you’re tired of sounding like everyone else, this is your guide to building a message that resonates with buyers.

Stay Connected: Like, comment, and follow for more honest insights on messaging, sales, and building trust in a noisy world.
Check out the full article here!
#EndlessCustomers #ClearMessaging #SalesAlignment #ContentStrategy #B2BMarketing #IMPACTplus #MessagingFramework #TrustContent
34 min
May 07, 2025Has Content Strategy Changed? Why Marketers Who Ignore AI Are Risking Their Careers
Ep.98 - Is your content marketing actually driving business growth or just adding to your to-do list? In this episode of Endless Customers, I sit down with Jason Azocar, Founder and CEO of HubSearch, to dig into why so many companies struggle to get real results from their content. We break down how data, strategy, tech, and AI can transform your efforts from “nice to have” to “revenue-driving.” If you’ve ever wondered why your blogs and videos aren’t moving the needle, this episode gives you a clear, actionable path forward.

Highlights include:
Why today’s content managers need to be part strategist, analyst, and technologist.
How to use data and tools like HubSpot to track and optimize every piece of content.
The smartest ways to adopt AI without losing the human touch.
A behind-the-scenes look at HubSearch’s breakthrough with the HubSpot Salary Guide.
If you’re ready to stop guessing and start growing, this conversation is your roadmap.

🔔 Stay connected: Like, share, and subscribe for more real-world advice on content, marketing strategy, AI, and growth.

Check out the full article here!
25 min
April 30, 2025Save Weeks Of Work With This Clever AI Content Strategy
Ep.97 - Is AI really the solution business owners have been hoping for, or just another overwhelming trend to keep up with? In this episode of Endless Customers, Alex Winter sits down with Kyle Jepson, Principal Marketing Evangelist at HubSpot, to dig into how AI can actually save you time, cut costs, and make life easier, without losing the human touch your buyers still expect. If you’ve been feeling stretched thin trying to figure out where AI fits into your business, this episode gives you clear, no-fluff advice you can start applying today.
Highlights include:
How to quickly create 18,000 words of authentic, helpful content in just a few hours
Why community-driven learning gives you a long-term edge
The smartest ways to start using AI without getting overwhelmed or losing control
How AI is reshaping customer support, content strategy, and Assignment Selling
If you've been waiting for a practical, manageable way to get started with AI... this is it.
🔔 Stay Connected: Like, share, and subscribe for more straight-talk on marketing, sales, AI, and building trust in a changing world.
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Check out the full article here!
36 min
April 23, 2025Reviews Are Costing You Customers - Here's How To Fix It
Are reviews worth the effort? Do they actually drive leads? And how honest should you be when writing them? In this episode of Endless Customers, Alex Winter sits down with Allison Riggs, Coach at IMPACT, to explore why reviews are one of the most underused trust-building tools in your marketing strategy. If you’re unsure how reviews fit into your content plan or worried about what happens when someone leaves a bad one, this episode delivers clear, no-fluff advice on how to make reviews work for your brand.

Highlights include:
Why reviews help buyers self-qualify before they ever talk to sales
How to write review content that’s honest, helpful, and gets found
Why showing the pros and cons (yes, really) builds trust faster
How AI is reading your reviews—and why that matters right now
If you've been waiting for a sign to start writing reviews that actually drive business... this is it.

🔔 Stay Connected: Like, share, and subscribe for more straight-talk on marketing, sales, and building trust in the age of AI.
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Check out the full article here 👉 https://www.impactplus.com/learning-center?pageNumber=0&sortType=published_date&sortOrder=desc&resource_type=7
35 min
April 09, 2025Become A Media Company - The best companies today aren’t just selling, they’re publishing.
Ep.95 - You’ve heard the phrase: “Your business needs to become a media company.” But what does that actually mean, and how do you pull it off without a marketing team or a big budget? In this episode of Endless Customers, Alex Winter sits down with IMPACT Head Coach Brian Casey to unpack the shift every business must make to earn trust in 2025 and beyond. If you're in roofing, manufacturing, or home services and are still thinking content and video “aren’t for you,” this conversation will challenge that and give you a starting point.
Highlights include:
Why today’s buyers trust content more than salespeople (and what that means for your team)
The biggest misconceptions about being a “media company” and the truth behind them
Why video is your fastest trust-builder (even if you're camera shy)
How real companies are using simple, unpolished content to drive engagement, leads, and even hiring
When to hire a videographer and how that hire can transform your sales team
This isn’t a trend. It’s the future of how buyers make decisions. And the companies who show up with answers will be the ones that win.

🔔 Stay Connected: Like, share, and subscribe for more straight-talk on marketing, sales, and building trust in the age of AI.
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Check out the full article here 👉 https://www.impactplus.com/blog/why-businesses-need-media-company-mindset
29 min
April 02, 2025Podcast Strategy for Businesses
Ep.94. - Is launching a podcast really worth it for your business? How much time does it take? Do you need a fancy studio? And what do you even talk about? In this episode of Endless Customers, Alex Winter sits down with Lindsey Auten, Content and Video Trainer at IMPACT, to unpack everything they’ve learned after 10,000+ downloads and nearly 100 episodes of this very show. If you're thinking about launching a podcast or trying to keep one going, this conversation is full of real talk, practical advice, and encouragement to just get started.
Highlights include:
Why podcasts might be the most human, scalable trust-building tool in your marketing toolbox
How to make a podcast your entire video strategy (and why that works)
The tools, workflows, and weekly process we use to publish 5+ pieces of content from each episode
Tips for first-time hosts, from staying consistent to letting guests shine If you've been waiting for a sign to start your business podcast... this is it.
🔔 Stay Connected: Like, comment, and subscribe for more expert insights on sales, marketing, and AI-powered business growth!
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Check out the full article here 👉 https://www.impactplus.com/blog/podcast-strategy
43 min
March 26, 2025Unlock HubSpot's AI Tools: The Must-Know AI Features Hidden in Your CRM!
Ep.93 - HubSpot is going all-in on AI but is it actually making life easier for sales and marketing teams? With tools like Breeze Copilot, Breeze Agents, and Breeze Intelligence, HubSpot is promising smarter workflows, better insights, and faster decision-making. In this episode of Endless Customers, Alex Winter sits down with Jessica Palmeri, Director of HubSpot Training at IMPACT, to break down what’s actually working, where AI still has room to grow, and how businesses can use these tools to sell smarter, market better, and build trust with buyers.
Highlights Include:
Breeze Copilot: The AI-powered assistant saving sales teams hours on meeting prep and research.
Breeze Intelligence: Why HubSpot’s buyer intent tracking is a game-changer (and what to know before investing).
Breeze Agents: Which AI-powered automations are delivering results and which still need work.
How AI is reshaping sales processes, marketing workflows, and customer support inside HubSpot.
What businesses are learning from early adoption and how you can stay ahead.

🔔 Stay Connected: Like, comment, and subscribe for more expert insights on sales, marketing, and AI-powered business growth!
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Check out the full article here 👉 https://www.impactplus.com/blog/hubspot-ai-tools
47 min
March 19, 2025 What Sales Metrics Should My Team Track?
Ep.92 - Most sales teams think they know what success looks like. They track quota, revenue, and activity metrics like calls made and proposals sent. But are they actually tracking what drives sales? In this episode, Alex Winter sits down with Tom DiScipio, Managing Partner and Client Advisor at IMPACT, to break down the three key areas sales teams should be tracking for real success. Tom shares why most businesses focus on the wrong numbers, how to predict success before it happens, and why fewer, more meaningful metrics can transform your sales performance.
Highlights Include:
- Why quota is a lagging indicator and why that’s a problem.
- The three key areas sales teams should focus on instead.
- How to use leading indicators to course-correct before it’s too late.
- Why tracking performance (not just activity) leads to more closed deals.
- How role-playing and coaching create higher-performing sales teams.

🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more insights on sales, marketing, and building trust with modern buyers!
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Check out the full article here 👉 https://www.impactplus.com/blog/sales-metrics-track
35 min
March 12, 2025How Can You Use Your CRM to Increase Sales by 41%?
Ep.91 - Most businesses invest in a CRM like HubSpot, expecting it to streamline operations and boost sales. But here’s the reality: 43% of companies use fewer than half of their CRM’s features, leaving serious revenue on the table. In this episode, Alex Winter sits down with Will Smith, HubSpot Trainer at IMPACT, to uncover why most companies underutilize their CRM and, more importantly, how to fix it. Will shares practical strategies to optimize your CRM, automate key processes, and turn it into a true sales and revenue driver.

Highlights Include:
The #1 reason businesses waste their CRM and how to change that.
How sales teams that fully use their CRM see 41% more revenue per rep.
The key automations every sales team should be using right now.
Why AI won’t help if your CRM is a mess (and how to fix it).
How to get your team excited about using your CRM (instead of avoiding it).

🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more insights on sales, marketing, and trust-building strategies!
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Check out the full article here 👉 https://www.impactplus.com/blog/maximize-your-crm-boost-sales
28 min