In this Podcast we take you through how value pricing can benefit your product and your business. We look at why it is seen as the most profitable way to price your product and whether it is applicable to you. 

When pricing your product, you really should be value pricing. 

Pricing can be confusing, and I appreciate it is tempting to add up your costs and ‘just add a bit’ or to copy what someone else is charging. However, while this might be quick, it really is unlikely to be doing your product justice. 

You have most likely spent hours and hours on product design, packaging, marketing so make sure you put the same attention into your pricing. Your customers and your pockets will thank you for it.

Whilst there are other pricing methods available to you, this podcast is going to tell you why value based pricing is the one that you should put forward first and why it is the one that will make you the most profit.

Listen to tips shared by Anna Taylor who has over 15 years pricing experience working in commercial finance with sales and marketing. Anna has worked at top tier companies such as Cadbury’s, SAB Miller, Asahi and Unilever and she now uses her skills for the benefit of a wider range of companies, just like yours.

Make sure you give yourself the best chance of increased profits from your pricing.

Interviews are competitive - sometimes very competitive – so the right preparation is a must if you want to get that job offer. And the higher up the career ladder you do, the competition gets tougher because there are less jobs and the competition is better and just like you.  

In this podcast, I talk about how much preparation you should do for professional level jobs and above, the four key factors that will decide if you pass or fail, and I give you nine key tips for preparing for your interview. 

And for more tips and help for winning job offers, visit our website: https://enhance.training/

Why should you improve interview technique may seem like a no-brainer to some of you thinking about getting a new job. And to others you might be asking how my does interview technique really matter – surely I will get a job based on my skills, experience and attitude not how brilliantly I answers questions. 

Which approach is right?

In this podcast we set out 9 key factors that go into interview technique, how much interview technique really matters in an interview and at the end of the podcast we give you three options on how to improve your techniques. 

In this podcast we take you through competitive pricing and we show you why copying isn’t always the best answer.

When you don’t know how to price your product, it is tempting to look at the competition and use their prices as a basis for yours. But what happens if you end up copying the wrong answer? Or what happens if your competition reacts to your price; what should you do then?

 It is said that ‘Pricing is either your most powerful weapon or your worst enemy.’ 

 We have created this product pricing series to provide tips to help you make pricing work for you and certainly not be your enemy! In this second episode we look at what competitive pricing is, who uses it, why it’s great and not forgetting those all-important watch outs too. You will soon be in a better position to price your product. 

In this podcast we take you through business lessons learnt from 2020.

We have surveyed colleagues and clients, leaders and directors in multi-national companies and small businesses about what they have learned in 2020. We have discussed the major impacts and the key business lessons that we should take forward. These have been grouped these into 7 main 2020 lessons for you.

 2020 has been a challenging year but rather than simply banishing it from memory let’s learn from it. Let’s learn the business lessons it threw at us, so we are more resilient, more adaptable, and more successful in years to come.

In this podcast we take you through the method that 80% of businesses use as part of their product pricing. Cost plus pricing. It is one of the founding pricing methods but is it too basic or can it still be key to business success?

 It is said that ‘Pricing is either your most powerful weapon or your worst enemy.’ 

 We have created this product pricing series to provide tips to help you make pricing work for you and certainly not be your enemy! In this first episode we look at what cost plus pricing is, who uses it, why it’s great and not forgetting those all-important watch outs too. You will be in a better position to price your product. 

Succession Planning is absolutely in your interests if you are a business owner or a person seeking promotion. 

 It can also be very useful to attract and retain great employees, increase the value and performance of a business and reduce the stress when one of your team moves on. 

 Find out why in this video as we share tips on how to set up effective business planning and discuss why many people worry about putting succession planning in place. 

2020 has been an unforgettable year with massive changes in business environment. Business planning remains essential for those business looking to outperform through these turbulent times. 
This podcast gives you ideas and 4 steps to make your planning flexible and adaptive to rapidly changing situations and events, thus keeping your plan useful and relevant. 

“An hour of planning can save you 10 hours of doing”. A quote from Dale Carnegie sums up planning brilliantly. 

Learn how to write a great cover letter with the tips and examples within this podcast. 

The purpose of writing a good cover letter is to make your application stand out and improve your chance of being invited to interview. 

Too few job applicants write a covering letter or if they do, they waste the opportunity with a generic or poor covering letter.

In this podcast, we take you through how to structure your cover letter, what to include and what not to, and we provide you examples for each section.

Working capital – what is it and why should I care about it? 

Working capital is the biggest investment most businesses make, sometimes without realising it. Don’t manage your working capital well, and your business could fail. 

In this podcast we  explain exactly what working capital is using every day language and share some simple examples. 

Working capital is an a essential part of running any business from start ups to global corporates.  Listen to our podcast to find out why.