Dubbed “The Godfather” by Vanessa, Susan Peterson is a well known name in the entrepreneur world. Known for her super successful baby moccasin and bag brand, Freshly Picked. Susan started Freshly Picked at home with her sewing machine making every pair of leather shoes by hand. She started to grow and decided to go on Shark Tank. Since her appearance on the show years ago, she has built an incredible brand and is working on three more.  

In this first ever live episode of the MomForce Podcast, Vanessa and Susan answer questions from a studio audience comprised of female founders and entrepreneurs. They touch on everything from handling the mental load at home to knowing when you need funding. Not only that but Susan emphasizes the value of mentorship, the reality of facing failures, and the importance of mental health in your journey. Listen in and be inspired! 

Time codes: 

02:54 The First Q4 Experience & Marketing with Kourtney Kardashian

5:32 Gifting Dad a Christmas Book Mishap

7:58 Making Genuine Connections

9:42 Finding Purpose in Business

12:25 The Fear of Failure

14:54 Advice for Moms Stepping into Entrepreneurship

19:15 Supporting Other Women's Businesses

20:46 The Hardest Part of Susan's Entreprenuer Life

23:20 Funding and Accountability in Business Growth

27:59 Starting a Business After 13 Years Home with 4 Kids

32:55 What Susan is Doing Next 

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