Are you taking consulting work that comes to you even if it's below your targeted rate because you don't want to leave money on the table? To avoid operating in this desperation mode, you need to create a compelling consulting offer. A compelling consulting offer is a powerful message, something that evokes interest that satisfies a need or a want of your ideal client.  The purpose of a compelling offer is to attract demand for your business so you’re not dependent on other people to sell what you do. With this type of offer, you can get in the driver's seat of your business and become known for and eventually sought after for your expertise.

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