Noel looks at problems as opportunities.

Anyone that team ropes knows that when a roping steer is wore out he’s not worth very much compared to what you have to pay for a fresh one.

Noel was tired of getting very little out of these cattle at the salebarn when cattle were cheap so he was looking for other solutions.

He had heard of the 1017 Project where they turn wore out ropers into beef for the hungry. The wheels started turning on how he could do something similar in Central TX.

What started as a backyard deal with Noel and a few roping buddies has grown to multiple locations and TX Beef Initiative provides high quality protein for hungry people across the state.

To learn more or donate go to donatebeef.org

Diversified Payments:
https://www.diversifiedpayments.com/wealthycowboy