Forrest grew up around the car business but he found his real passion in rodeo.

The Elder name was known in East TX for their dealership but not known for rodeo. Forrest found some buddies that got him roping and after he went to his first rodeo one weekend he was hooked.

After pursuing rodeo through high school and college he realized he was also going to have to get some kind of job also so he went back to the dealership to start at the bottom as a salesman.

He had to learn a whole new set of skills to be successful in this area. Forrest was also able to move up and learn all the aspects of the business.

Eventually this led him to be able to open his own dealership, Elder Cedar Creek.

He continues to grow as an owner and is constantly seeking knowledge and ways to improve not only the customer experience but also the work environment for his employees.

Diversified Payments:
https://www.diversifiedpayments.com/wealthycowboy

The Wealthy Cowboy Mastermind:
https://www.skool.com/the-wealthy-cowboy-mastermind-1608/about