Value-based consulting fees are where you base your consulting fees on the client’s perceived value (tangible and intangible) from the services you provide. Value-based pricing is a form of fixed fee pricing. 

 You probably either have it in place, been thinking about putting it in place or you might be curious about value-based pricing and its benefits. 

 This is a pricing concept that’s very widely discussed in our industry and one of the things I see so often is that there’s an underlying fear of value based pricing. And so I want to break it down for you in a way that can help you to overcome the fear of value based pricing, whether you decide to implement it or not.

 The concepts that I'm going to share with you today are very applicable and will help you to increase the quality of your sales process, regardless of the pricing model that you choose. 

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