In this special 100th episode, Allan and Eric welcome back Mat Rogers, the COO of Lizard SEM. Mat touches on the importance of planning and setting your marketing goals for the following year by focusing on 5 key components. Topics include: Consistency is key to success (2:58) Optimize website for off-season (6:10) Track and monitor marketing data (10:31) Don't overlook digital marketing's impact (17:19) Utilize off-season for strategic marketing (22:05) Tailor your marketing plan to budget (25:44) Use data to scale your company (28:30) Prepare for success in your business (33:36)

In this special 100th episode, Allan and Eric welcome back Mat Rogers, the COO of Lizard SEM. Mat touches on the importance of planning and setting your marketing goals for the following year by focusing on 5 key components. Topics include: Consistency is key to success (2:58) Optimize website for off-season (6:10) Track and monitor marketing data (10:31) Don't overlook digital marketing's impact (17:19) Utilize off-season for strategic marketing (22:05) Tailor your marketing plan to budget (25:44) Use data to scale your company (28:30) Prepare for success in your business (33:36)

In this special 100th episode, Allan and Eric welcome back Mat Rogers, the COO of Lizard SEM. Mat touches on the importance of planning and setting your marketing goals for the following year by focusing on 5 key components. Topics include: Consistency is key to success (2:58) Optimize website for off-season (6:10) Track and monitor marketing data (10:31) Don't overlook digital marketing's impact (17:19) Utilize off-season for strategic marketing (22:05) Tailor your marketing plan to budget (25:44) Use data to scale your company (28:30) Prepare for success in your business (33:36)

Ep 100: Converting Leads Into Revenue and Planning Next Year's Marketing Strategy with Expert Mat Rogers

The Bug Bux Podcast is your go-to resource for launching, growing, and scaling a successful pest control company. Hosted by Allan Draper, entrepreneur, investor, and founder of multiple high-growth service businesses, the podcast delivers real-world insights and proven strategies for pest control owners ready to level up. Allan brings a unique perspective as someone who has built and led pest control companies from the ground up, scaling from zero to multi-million dollar operations. With a passion for entrepreneurship and a deep love for the pest control industry, he shares not just tactics, but mindset shifts and leadership principles to help owners win in business and life. Each episode features expert guests, in-depth conversations, and powerful solo sessions where Allan breaks down everything from pricing strategies and P&amp;L breakdowns to team building, vendor relationships, and personal development. Whether you’re just starting out or looking to break into the PCT Top 100, the Bug Bux Podcast will help you become a bug money millionaire.

Business

Entrepreneurship

Management

The Bug Bux Podcast is your go-to resource for launching, growing, and scaling a successful pest control company. Hosted by Allan Draper, entrepreneur, investor, and founder of multiple high-growth service businesses, the podcast delivers real-world insights and proven strategies for pest control owners ready to level up. Allan brings a unique perspective as someone who has built and led pest control companies from the ground up, scaling from zero to multi-million dollar operations. With a passion for entrepreneurship and a deep love for the pest control industry, he shares not just tactics, but mindset shifts and leadership principles to help owners win in business and life. Each episode features expert guests, in-depth conversations, and powerful solo sessions where Allan breaks down everything from pricing strategies and P&L breakdowns to team building, vendor relationships, and personal development. Whether you’re just starting out or looking to break into the PCT Top 100, the Bug Bux Podcast will help you become a bug money millionaire.

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Ep 100: Converting Leads Into Revenue and Planning Next Year's Marketing Strategy with Expert Mat Rogers

Ep 100: Converting Leads Into Revenue and Planning Next Year's Marketing Strategy with Expert Mat Rogers

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