June 04, 2020

Ep 103: Tools of the Trade

1 hour 7 minutes

Market Proof Marketing · Tools of the Trade

Kevin, Andrew and Jackie Askews reveal their favorite tools of the trade! From design to analytics, learn their secrets for maximum marketing efficiency. Also… why new home sales are increasing so dramatically, how the car sales industry (thankfully) no longer compares to new home sales, and more.

Story Time (2:06)

Andrew has a client Q&A: How much budget to allocate to a VIP/Coming Soon community?

Kevin is trying to buy a car, but dealerships are making it hard. Plus… ad spend should be back to where we were in early March (at least).

In the News (12:11)

Learn how builders followed up with online leads both before and during COVID-19 in Do You Convert’s 2020 Home Builder Follow-Up Survey, powered by Clear Evaluations. Get the survey and webinar recording here.

New home sales rose slightly in April, defying expectations of a huge 22% drop, as prices fall (CNBC.com)

What is getting builders through the spring and summer of 2020 might surprise you (DoYouConvert.com)

Overused pandemic terms and phrases (TrustInsights.ai)

360 Topic of the Week: Tools We Love (35:43)

The DYC marketing team reviews their favorite tools that help them create, design, schedule, analyze, track and report more efficiently.

Note: Some links below are affiliate links. All proceeds go to charity.

Unbounce (affiliate link)

Excel / Google Sheets

Data Studio (affiliate link)

CallRail

Zapier

Photoshop / Canva / Lightroom

Homefiniti

Bannersnack

Calendly

Loom

BombBomb

Lasso CRM / Hubspot

Question of the Week (1:05:08)

Did builders get better or worse at follow-up when online leads were (for many) all that they had during late March / early April? See answers in the Market Proof Marketing Facebook Group.

Question? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

More insights and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

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By Kevin Oakley: New Home Marketing from Do You Convert

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