2020 was a hard year for everyone, but so many small business owners went through it. Brick-and-mortar buildings were closing and so many people had to pivot to save their business or else risk losing it all. The added stress of your livelihood being in danger, while also being a person and dealing with the effects of the pandemic, AND having family members fall ill is incredibly hard. Going through such a tough time all on your own can feel incredibly isolating. That's why this week we’re talking to Kat Novoa, someone who has been through the lowest lows, pushed through it all, and gotten into some of the highest points in her life. 

 

Kat Novoa is an influential wellness expert and the visionary Founder + CEO of Babes of Wellness. As a Nike signed Trainer, she has left a global imprint, being among the first pioneering 50+ trainers launching Nike's Well Collective. With diverse qualifications, including Trauma-Informed Coach, NASM Certified PT & Nutrition Coach, PPSC Coach, USAW Olympic weightlifting coach, and Mindfulness coach, Kat is a beacon of expertise. Notably, she established Los Angeles' first all-women's queer gym and Compton's premier boutique studio, fostering inclusivity and accessibility in the wellness space. Kat's zest for matcha, mindfulness, & movement epitomizes her unwavering commitment to empowering others through holistic wellbeing.

 

In this week's episode, Kat tells us how she was able to save her gym during a pandemic, make smart business decisions, and reach the best point of her career so far. She went from potentially losing all her clients to having a gym filled with loyal customers and landing brand deals with some of the biggest names in fitness, including Nike! Kat also talks about creating a safe community for other queer people, and how she grieved her father‘s death due to COVID. 

 

TW: This episode includes mentions of loss and a death in the family

Connect with Kat:

IG: @‌supernovoa 

IG: @‌babesofwellness TIKTOK: https://www.tiktok.com/@babesofwellness

Website: http://www.babesofwellness.com

 

Website: www.theerikacruz.com

Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn

How to work with Erika: Join the waitlist for Courage Driven Latina here.

 

Podcast production for this episode was provided by CCST.