Market Proof Marketing: Home Builder Marketing Insights

Ep 107: 2020 Housing Giants with Rich Binsacca

Listen Later

Market Proof Marketing · 2020 Housing Giants with Rich Binsacca

Rich Binsacca

Rich Binsacca, Editor-in-Chief of Professional Builder, joins the podcast to discuss the 2020 Housing Giants List. He shares big picture housing trends for the the next year, and how COVID-19 might impact them.

Story Time (1:40)

  • Kevin swallowed a live fish?
  • Becca share her experience with her first warranty appointment after being in her new home for over a year.
  • Andrew shares a continuation of his new home saga (it’s been two years now… is it still considered “new?”)
  • Kevin taps into the dark side (of marketing), and urges builders to experiment now while the market is hot. Also, he was a recent guest on The Weekly, ProBuilder‘s new live streaming event!

    • In the News (19:17)

    • More Remote Work Opportunities May Make Suburbs More Desirable (Zillow.com)
    • Unbounce offers new pricing model by conversion (Unbounce.com)
    • Google will now allow auto-delete more user data after 18 months (Adage.com)
      • 18 months is 20 years in internet years – is the info even still useful?
      • The need for (mobile) speed: Small improvements have a big conversion impact (SearchEngineLand.com)
        • Speed is necessary but relative

          • 360 Topic of the Week: ProBuilder’s 2020 Housing Giant Rankings with Editor-in Chief, Rich Binsacca (31:17)

          Kevin and Rich discuss:

          • How the Housing Giants rankings are determined
          • Big builders keep getting builder – acquisition and expansion
          • The “Magnificent Middle” of builders generated $41 billion in revenue in 2019
          • Square footage dropped, price increased, particularly among starter homes
          • The effects of COVID-19 on housing preferences
          • Downward trend of builder incentives
          • What might cause the current hot market to cool?
          • The #1 issue the housing industry needs to solve
          • A sneak peek at Utopia – a new channel that will focus on housing technology and innovation

            • Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

            More insights and opportunities in the Market Proof Marketing Facebook group.

            Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

            Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify
            Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
            Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher 

            A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

            The post Ep 107: 2020 Housing Giants with Rich Binsacca appeared first on Online Sales and Marketing for Home Builders - DYC.

            ...more
            View all episodesView all episodes
            Download on the App Store
            Market Proof Marketing: Home Builder Marketing InsightsBy Kevin Oakley: New Home Marketing from Do You Convert
            • 4.9
            • 4.9
            • 4.9
            • 4.9
            • 4.9

            4.9

            76 ratings

            More shows like Market Proof Marketing: Home Builder Marketing Insights

            View all
            The Ben Shapiro Show by The Daily Wire

            The Ben Shapiro Show

            154,252 Listeners

            Jocko Podcast by Jocko DEFCOR Network

            Jocko Podcast

            30,784 Listeners

            How I Built This with Guy Raz by Guy Raz | Wondery

            How I Built This with Guy Raz

            30,272 Listeners

            Founders by David Senra

            Founders

            2,099 Listeners

            The WealthAbility Show with Tom Wheelwright, CPA by The Rich Dad Media Network

            The WealthAbility Show with Tom Wheelwright, CPA

            514 Listeners

            Real Estate News: Real Estate Investing Podcast by Kathy Fettke / RealWealth

            Real Estate News: Real Estate Investing Podcast

            565 Listeners

            The Ronda Conger Show by Ronda Conger

            The Ronda Conger Show

            47 Listeners

            HousingWire Daily by HousingWire

            HousingWire Daily

            161 Listeners

            Huberman Lab by Scicomm Media

            Huberman Lab

            29,146 Listeners

            Money Rehab with Nicole Lapin by Money News Network

            Money Rehab with Nicole Lapin

            1,687 Listeners

            The Home Builder Digital Marketing Podcast by Greg Bray and Kevin Weitzel

            The Home Builder Digital Marketing Podcast

            19 Listeners

            The Mel Robbins Podcast by Mel Robbins

            The Mel Robbins Podcast

            20,479 Listeners

            Online People Talking with Jen Barkan by Jen Barkan

            Online People Talking with Jen Barkan

            21 Listeners

            Anewgo of New Home Sales by Anya Chrisanthon and John Lee

            Anewgo of New Home Sales

            12 Listeners

            The Ultimate Human with Gary Brecka by Gary Brecka

            The Ultimate Human with Gary Brecka

            3,100 Listeners