If you own your land, would you say you’re in the Cow Business or the Land Business?  If you answered Cow Business, you may be limiting your financial potential of your resources.  Nic De Castro, Founder and CEO of @LandTrust is my guest today as he shares with me how they are pioneering an avenue the helps landowner monetize the recreational assets of their land in practically a turn-key method. However, I have a few questions like... liability, quality control of the guests, payment, and how much say do I have in this process.  But even if all my concerns are addressed, where and how do I even start?

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