In today's episode, Allan and Eric discuss the importance of pricing in the pest control industry. They highlight how pricing can serve as a marketing tactic, communicating the quality and type of services a company offers.  Topics include: Introduction (0:00) Pricing question from the Bug Bux Facebook group (2:13) How pricing affects long-term goals (6:40) Price increases are necessary for business sustainability (11:35) Pricing is a marketing tactic (20:13)

In today's episode, Allan and Eric discuss the importance of pricing in the pest control industry. They highlight how pricing can serve as a marketing tactic, communicating the quality and type of services a company offers. Topics include: Introduction (0:00) Pricing question from the Bug Bux Facebook group (2:13) How pricing affects long-term goals (6:40) Price increases are necessary for business sustainability (11:35) Pricing is a marketing tactic (20:13)

In today's episode, Allan and Eric discuss the importance of pricing in the pest control industry. They highlight how pricing can serve as a marketing tactic, communicating the quality and type of services a company offers.&nbsp; Topics include: Introduction (0:00) Pricing question from the Bug Bux Facebook group (2:13) How pricing affects long-term goals (6:40) Price increases are necessary for business sustainability (11:35) Pricing is a marketing tactic (20:13)

Ep 114: How Pricing Impacts Scaling and Growing Your Pest Control Company

Bug Bux Podcast is designed to help pest control owners start and rapidly scale their company. The hosts, Eric Bassett and Jake Claus, are experts in the pest industry, and they are committed to providing the best guests and resources to help entrepreneurs. Their goal is to help you become a bug money millionaire. &nbsp; Eric Bassett started out as a door-to-door sales representative in 2008. Then he quickly worked his way into upper management and a sales director role before joining Natura as an owner and Vice President. His areas of expertise are inside sales and customer service training, organizational leadership development, and business strategy. He's also an Associate Certified Entomologist. You can follow his journey on Facebook, LinkedIn, and Instagram @iamericbassett Jake Claus started his journey in the pest control world in 2005, selling door-to-door for brands across Idaho, California, and Texas until he and his wife, Jana, started Natura Pest Control in the Portland, Or/Vancouver, Wa area in 2013. Jake loves the science and service side of pest control, as well as developing innovative ways to grow and expand his business. Personal development and pursuing his vision for his business and family achievements are his number one endeavor. Aside from being the President and Founder of Natura Pest Control, Jake is also an Associate Certified Entomologist, Structural Pest Inspector, and holds licenses in every major category of structural pest control. Jake is also a part-time paid Firefighter/EMT with his local fire department.

Business

Entrepreneurship

Management

Bug Bux Podcast is designed to help pest control owners start and rapidly scale their company. The hosts, Eric Bassett and Jake Claus, are experts in the pest industry, and they are committed to providing the best guests and resources to help entrepreneurs. Their goal is to help you become a bug money millionaire.   Eric Bassett started out as a door-to-door sales representative in 2008. Then he quickly worked his way into upper management and a sales director role before joining Natura as an owner and Vice President. His areas of expertise are inside sales and customer service training, organizational leadership development, and business strategy. He's also an Associate Certified Entomologist. You can follow his journey on Facebook, LinkedIn, and Instagram @iamericbassett Jake Claus started his journey in the pest control world in 2005, selling door-to-door for brands across Idaho, California, and Texas until he and his wife, Jana, started Natura Pest Control in the Portland, Or/Vancouver, Wa area in 2013. Jake loves the science and service side of pest control, as well as developing innovative ways to grow and expand his business. Personal development and pursuing his vision for his business and family achievements are his number one endeavor. Aside from being the President and Founder of Natura Pest Control, Jake is also an Associate Certified Entomologist, Structural Pest Inspector, and holds licenses in every major category of structural pest control. Jake is also a part-time paid Firefighter/EMT with his local fire department.

Share Ep 114: How Pricing Impacts Scaling and Growing Your Pest Control Company

Sign up to save your podcasts

Ep 114: How Pricing Impacts Scaling and Growing Your Pest Control Company

Ep 114: How Pricing Impacts Scaling and Growing Your Pest Control Company

More shows like Bug Bux Podcast

Pest Geek Pest Control Podcast Worlds #1 Pest Control Training Podcast

The Martell Method w/ Dan Martell

THE ED MYLETT SHOW

Bedros Keuilian Podcast Show

The Home Service Expert Podcast

D and A Pest Control Podcast

Pest Posse TV

The Boardroom Buzz Pest Control Podcast

PrewettPestJourney

PMP Industry Insiders

Pest Control Marketing Domination Podcast

Pest Control Millionaire

Pest in Class: Expert Voices in Pest Management

Coast 2 Coast Pest Talk

CASE STUDIES