
Sign up to save your podcasts
Or


Your first sale is a rush—then the real questions begin. In this episode, we step into the greenhouse to talk through what “next” actually looks like on a working flower farm, from seed starting and temperature control to season extension and crop timing. We also get honest about reinvesting early profits and why scaling too fast—without the right infrastructure—can quietly stall your growth.
From hoop houses and irrigation to hard lessons in crop timing, we share what expansion really costs and how flexibility protects your bottom line. We then zoom out to bigger strategy—annuals vs. perennials, choosing sales channels, and balancing high-value crops without putting everything at risk. If you’re navigating that early momentum, this episode gives you a clearer, more grounded path forward.
The Flower Files Podcast Instagram 🌿
https://www.instagram.com/the.flowerfilespodcast
Wildly Native Flower Farm Instagram 🌸
https://www.instagram.com/wildlynativeflowerfarm
Find more of everything on our website!!
https://wildlynativeflowerfarm.com/
Grab a copy of our latest guide - The Garden Planning Guide 🪴
https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1
Not sure what to grow? Find out our Top Cutting Flowers for your Garden 🌻
https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1
By Liza Goetz5
22 ratings
Your first sale is a rush—then the real questions begin. In this episode, we step into the greenhouse to talk through what “next” actually looks like on a working flower farm, from seed starting and temperature control to season extension and crop timing. We also get honest about reinvesting early profits and why scaling too fast—without the right infrastructure—can quietly stall your growth.
From hoop houses and irrigation to hard lessons in crop timing, we share what expansion really costs and how flexibility protects your bottom line. We then zoom out to bigger strategy—annuals vs. perennials, choosing sales channels, and balancing high-value crops without putting everything at risk. If you’re navigating that early momentum, this episode gives you a clearer, more grounded path forward.
The Flower Files Podcast Instagram 🌿
https://www.instagram.com/the.flowerfilespodcast
Wildly Native Flower Farm Instagram 🌸
https://www.instagram.com/wildlynativeflowerfarm
Find more of everything on our website!!
https://wildlynativeflowerfarm.com/
Grab a copy of our latest guide - The Garden Planning Guide 🪴
https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1
Not sure what to grow? Find out our Top Cutting Flowers for your Garden 🌻
https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1

2,324 Listeners

23 Listeners

297 Listeners

203 Listeners

387 Listeners

335 Listeners

154 Listeners

93 Listeners

201 Listeners