The scent that changes a room, the greenery that holds a wedding arch, and a plant with a passport—eucalyptus earns its reputation on every front. We go deep on how this Australian native became a global favorite, why designers lean on its silvery tone and elegant drape, and how home growers can raise a steady supply for fresh and dried arrangements. From the Greek roots of its name to the cap that pops as it blooms, we bring the history to life and connect it to practical choices you can make in your garden and studio.

We share a farm-tested grower’s guide: starting seeds on the soil surface, managing slow germination, timing transplants, and shaping plants with early, frequent cuts for bushier stems. You’ll hear what really happens across seasons—overwintering wins, random losses, and why older woody crowns dislike harsh cutbacks. We compare vase life and out-of-water performance, highlight the quirks of oily leaves, and explain when to harvest and dry bundles before a hard freeze. If you’ve ever wondered why some runners last through a reception while others droop, the variety breakdown is your shortcut.

Then it’s all about selection. Silver Dollar for romance and runners, Seeded for texture, Baby Blue for wreaths and shower bundles, Willow for flowing lines, Silver Drop for container-friendly cuts, Lemon-scented for a bright, mosquito-shy garden, and Parvifolia for cooler climates and fine detail. We also dive into wellness and home uses—natural decongestant, antimicrobial cleaning sprays, and that spa-like shower trick that turns steam into therapy. Ready to grow what you love and design with confidence? Press play, take notes, and pick a variety to trial this season.

If this episode sparked new ideas, subscribe, share it with a flower-loving friend, and leave a quick review. Your support helps more growers and designers find the show.

Instagram: https://www.instagram.com/wildlynativeflowerfarm/

Website: https://wildlynativeflowerfarm.com/

Hungry Root Code: FLOWER40
Hungry Root Link: https://www.hungryroot.com/?promo=FLOWER40&b=1084&utm_source=the-flower-files&utm_medium=partnership&utm_campaign=podcast

Garden Goal Planner: https://wildlynative.myflodesk.com/gardenplanner

Cut-Flower Guide: https://wildlynative.myflodesk.com/oyihkn1nwz

Planning a wedding shouldn’t feel like wading through quicksand. We’re joined by Michelle and Dan from Wed Society Delaware to unpack a simpler path: a curated, local-first approach that connects couples with the best vendors across Delaware and the Eastern Shore—without the noise, hype, or decision fatigue. We talk candidly about how thoughtful curation beats mass directories, why responsiveness and human guidance matter, and how real work from real venues sets honest expectations and sparks better ideas.

You’ll get an inside look at The Book of Weddings, a coffee-table-quality print publication designed to be kept, not scrolled past. From heavyweight paper to intentional layouts, the book tells full stories—ceremony to reception—while QR codes open the door to films, vendor credits, and deeper write-ups. It’s a smart blend of inspiration and utility: dog-ear a page, scan for the video, and instantly see who made the magic happen. We also dig into Wed Society’s event ecosystem, from immersive launch celebrations to spring Connect panels that help small creatives sharpen branding, collaborate, and win together.

If you’re a couple starting your planning journey, you’ll discover a roadmap for finding aligned vendors, avoiding AI-inflated expectations, and building a celebration that actually fits your style. If you’re a vendor, you’ll hear how a supportive, boots-on-the-ground team amplifies your work, opens doors to trusted referrals, and keeps destination dollars local. Ready to trade overwhelm for clarity and community? Hit play, then follow along, subscribe for more flower-forward conversations, and share this episode with a friend who’s planning or creating the next unforgettable wedding.

Instagram: https://www.instagram.com/wildlynativeflowerfarm/

Website: https://wildlynativeflowerfarm.com/

Hungry Root Code: FLOWER40
Hungry Root Link: https://www.hungryroot.com/?promo=FLOWER40&b=1084&utm_source=the-flower-files&utm_medium=partnership&utm_campaign=podcast

Garden Goal Planner: https://wildlynative.myflodesk.com/gardenplanner

Cut-Flower Guide: https://wildlynative.myflodesk.com/oyihkn1nwz

What if your flower business could reach customers nationwide instead of just at your local farmer's market? In this eye-opening conversation, e-commerce expert Neil reveals the untapped potential for flower entrepreneurs in the digital marketplace.

Neil shares his journey from corporate tech professional to e-commerce strategist, emphasizing that "you are never ready to start a business" – you simply must begin and commit to moving forward. With refreshing candor, he dismantles common myths about selling online and offers a paradigm shift for flower businesses: instead of just selling flowers, consider selling the entire ecosystem around gardening passion.

"Sell the shovels to the miners," Neil advises, explaining how focusing on higher-margin products that complement flowers – like garden boxes, plant stands, and tools – creates greater profit potential than flowers alone. This strategy leverages the passion flower enthusiasts already have while diversifying your revenue streams.

The conversation dives deep into Amazon's sophisticated sales ecosystem, where Neil breaks down exactly how to test, launch, and scale products using the platform's powerful AI-driven algorithms. Starting with just 100 units, flower entrepreneurs can test market demand before scaling to 1,000 units and beyond. Neil's approach focuses on products in the $50-150 range to ensure healthy profit margins of at least $12 per unit.

Perhaps most compelling is Neil's insight that e-commerce removes geographical limitations. Instead of being restricted to local foot traffic, flower businesses can reach millions of potential customers nationwide. And rather than replacing physical locations, online sales can complement them through cross-promotion strategies that strengthen both channels.

Ready to transform your flower business? Start by examining your own purchasing patterns and creating a "most list" of product ideas. Remember Neil's wisdom: "We don't marry our products. We marry our brand." The opportunity to build a multi-million dollar business begins with taking that first step into e-commerce.

Instagram: https://www.instagram.com/wildlynativeflowerfarm/

Website: https://wildlynativeflowerfarm.com/

Hungry Root Code: FLOWER40
Hungry Root Link: https://www.hungryroot.com/?promo=FLOWER40&b=1084&utm_source=the-flower-files&utm_medium=partnership&utm_campaign=podcast

Garden Goal Planner: https://wildlynative.myflodesk.com/gardenplanner

Cut-Flower Guide: https://wildlynative.myflodesk.com/oyihkn1nwz

What if your next chapter starts with a handful of seeds and a sunny corner of the yard? We walk through the surprisingly simple path from backyard blooms to a real, family-powered side hustle—no acres, no greenhouse, and no debt spiral required. You’ll hear how quick-win crops like zinnias, sunflowers, cosmos, and marigolds can deliver early confidence and steady sales, why kid-friendly tasks turn gardening into a living classroom, and how small systems—clean buckets, sharp snips, smart weeding choices—save time without killing joy.

We get practical about money, too. From pricing easy-to-grab bunches for a farmers market or roadside stand to planning a tiny bouquet subscription, you’ll learn how to match harvest windows to demand and keep promises you can actually keep. We break down DIY flower buckets for weddings and parties, the power of drying unsold stems for off-season wreaths and bundles, and the simple storytelling that helps local flowers stand apart from imports. Expect concrete steps, not fluff: how to start with direct sowing, when to consider trays, what signage matters, and how to build a repeatable weekly flow.

Most of all, this is about meaning. Gardening with kids builds patience and pride. Selling locally reduces miles, chemicals, and waste. Sharing your values creates community around your table and your blooms. Whether you’re dreaming of a small farmers market presence, a seasonal CSA, or a tight niche like edible florals, the move is the same—start small, start now, and let the work teach you what to grow next. If this conversation gives you the nudge you needed, tap follow, send it to a friend who’s been dreaming of their own patch, and leave a quick review telling us your first baby step.

Instagram: https://www.instagram.com/wildlynativeflowerfarm/

Website: https://wildlynativeflowerfarm.com/

Hungry Root Code: FLOWER40
Hungry Root Link: https://www.hungryroot.com/?promo=FLOWER40&b=1084&utm_source=the-flower-files&utm_medium=partnership&utm_campaign=podcast

Garden Goal Planner: https://wildlynative.myflodesk.com/gardenplanner

Cut-Flower Guide: https://wildlynative.myflodesk.com/oyihkn1nwz

What happens when your passion project grows beyond what you ever imagined – and starts suffocating you? Lindsay Krick never set out to be a business owner. She just loved indoor cycling and noticed Delaware needed more of it. So she started trucking bikes to parking lots, wineries, and breweries for pop-up classes. Within months, those weekend events had transformed into a brick-and-mortar studio focused on mental wellness through movement.

"It was never supposed to be what it became," Lindsay reflects, sharing the raw reality behind her fitness empire that eventually grew to three locations and 45 instructors. Unlike traditional fitness studios focused on metrics and physical achievements, Lindsay built communities where people could process emotions, build relationships, and develop healthier self-talk while moving their bodies. 

The pandemic shifted everything. The very essence of her business – bringing people together physically for community experiences – became impossible overnight. Though she pivoted repeatedly, the constant adaptation took its toll. "I felt like I was suffocating," Lindsay admits, describing the paralyzing weight of making decisions that affected so many people. Despite outward success, she reached a breaking point: "I literally went to bed one night. I woke up the next morning and said I'm closing the studio."

What makes this conversation so valuable is Lindsay's transparency about business struggles, burnout recognition, and finding your way back to joy. Now teaching "boxilates" pop-ups that combine rhythmic boxing, Pilates, and inspiration, she's reconnected with what originally sparked her passion – being invited into different communities and helping people find joy through movement.

Whether you're running a business, considering starting one, or simply trying to maintain wellness in a hectic world, Lindsay's journey offers powerful insights about listening to yourself, recognizing when to pivot, and remembering that "health is the soil that your whole life grows from."

Find Lindsay here!

https://www.instagram.com/withlinds?igsh=MWxuOWxhNjNpZGt6Yw==

Instagram: https://www.instagram.com/wildlynativeflowerfarm/

Website: https://wildlynativeflowerfarm.com/

Hungry Root Code: FLOWER40
Hungry Root Link: https://www.hungryroot.com/?promo=FLOWER40&b=1084&utm_source=the-flower-files&utm_medium=partnership&utm_campaign=podcast

Garden Goal Planner: https://wildlynative.myflodesk.com/gardenplanner

Cut-Flower Guide: https://wildlynative.myflodesk.com/oyihkn1nwz

Your menstrual cycle isn't just a biological function—it's a blueprint for maximizing your productivity, health, and wellbeing. This eye-opening conversation with Alyx, co-founder of The Agenda app, reveals how tracking your cycle can transform every aspect of your life.

Alex shares her journey from accidental discovery to full-fledged "periodpreneur," explaining how she noticed her sales performance directly correlated with her menstrual cycle phases. This revelation led to a powerful insight: aligning our work and life with our natural biological rhythms creates more flow and less struggle.

The episode breaks down the four phases of the menstrual cycle—menstrual (winter), follicular (spring), ovulation (summer), and luteal (fall)—and how each phase brings different strengths. During menstruation, your body craves rest and supports internal planning. The follicular phase brings renewed energy perfect for implementing ideas. Ovulation makes you magnetic and persuasive—ideal for presentations and asking for what you need. The luteal phase enhances your attention to detail before transitioning to pre-menstrual sensitivity.

What makes this approach revolutionary is its practicality. Rather than forcing yourself to perform the same way every day, you can work with your natural ebbs and flows. This isn't about using your cycle as an excuse but as a roadmap to optimize your life. As Alyx puts it, "When I let the phase be the phase, everything feels easier."

The conversation also tackles cultural attitudes toward menstruation, the impact of birth control on decision-making, and how menstrual stigma creates a $1.3 trillion global economic problem. Most importantly, you'll learn simple ways to start implementing cycle awareness in your busy life, beginning with basic tracking and planning.

Ready to transform your relationship with your cycle? Visit theagendaperiod.com to learn more about cyclical living and download the app that's helping women around the world reclaim their natural rhythms and power.

Instagram: https://www.instagram.com/wildlynativeflowerfarm/

Website: https://wildlynativeflowerfarm.com/

Hungry Root Code: FLOWER40
Hungry Root Link: https://www.hungryroot.com/?promo=FLOWER40&b=1084&utm_source=the-flower-files&utm_medium=partnership&utm_campaign=podcast

Garden Goal Planner: https://wildlynative.myflodesk.com/gardenplanner

Cut-Flower Guide: https://wildlynative.myflodesk.com/oyihkn1nwz

Have you ever noticed how your shoulders relax and your breath deepens when you step into a garden? There's something profound happening in that moment—something that goes far beyond pretty flowers and vegetable harvests.

In this heartfelt episode, I open up about the unexpected mental health lessons I've discovered while tending to my flower farm. The garden has become my therapist, my meditation space, and my teacher. Those zinnias glowing in the morning light aren't just beautiful—they're reminders to slow down in a world that demands we constantly rush. The twisted stems finding their way to sunlight show us that growth is never linear, just like our own healing journeys.

When storms flatten our best blooms or pests destroy entire crops overnight, the garden teaches resilience—sometimes through holding on, but often through letting go. These aren't just gardening lessons; they're life lessons that have transformed how I approach challenges, setbacks, and even joy. Because that's another gift from the garden: learning to find delight in the smallest moments—a first bloom, a perfect petal, the hum of bees on a summer day.

Whether you have acres of land or just a pot of basil on your windowsill, your garden can become sacred ground for mental wellness. Every time we dig, water, prune or harvest, we're not just caring for plants—we're tending to something essential within ourselves. I'd love to hear what your garden has taught you about mental health. Share your experiences, and remember: may your mind be as nourished as your soil, and may your flowers remind you of the beauty in every season of life.

Instagram: https://www.instagram.com/wildlynativeflowerfarm/

Website: https://wildlynativeflowerfarm.com/

Hungry Root Code: FLOWER40
Hungry Root Link: https://www.hungryroot.com/?promo=FLOWER40&b=1084&utm_source=the-flower-files&utm_medium=partnership&utm_campaign=podcast

Garden Goal Planner: https://wildlynative.myflodesk.com/gardenplanner

Cut-Flower Guide: https://wildlynative.myflodesk.com/oyihkn1nwz

What if the flowers from your wedding day, memorial service, or special celebration could last forever? Andrea Cole, founder of Designs by Andrea, brings this possibility to life through her remarkable flower preservation artistry. In this captivating conversation, Andrea reveals how a Valentine's bouquet and the discovery of her husband's grandmother's pressed flower hobby sparked a passion that evolved into preserving thousands of meaningful floral arrangements.

Andrea walks us through the science behind flower preservation, explaining the seven different methods her studio employs to transform fresh blooms into lasting keepsakes. From silica gel extraction to microwave pressing, each technique addresses the unique characteristics of different flower types. She shares insider tips for beginners (hydrangeas are perfect starters!) while warning about the challenges certain blooms present (dahlias can be particularly tricky).

The preservation process Andrea describes is meticulous and time-intensive, taking two to three months from receiving fresh flowers to completing a finished art piece. This includes color restoration using five different techniques to ensure preserved flowers maintain their original vibrancy and beauty. Her thoughtful comparison of weddings to the Cinderella story—how everything disappears at midnight after months of planning—highlights why preservation has become so meaningful to couples wanting tangible memories of their special day.

With over 200 different design options and millions of customization possibilities, Andrea's studio creates everything from statement wall art to three-dimensional resin pieces. Her custom-designed "gem" pieces, which she developed with a moldmaker, represent her artistic vision and attention to detail. Whether you're considering preserving your own meaningful flowers or starting a preservation business, Andrea's advice to "not be scared" while respecting the craft's complexity offers the perfect balance of encouragement and realism.

Discover how these preserved florals become more than just decorative pieces—they transform into treasured heirlooms that tell stories and preserve memories for generations to come. Want to see Andrea's stunning work? Find her on Instagram @designsbyandrea, TikTok @dvandrea, or visit dvandrea.com to explore the magical world of flower preservation.

Find Andrea and schedule your bouquet preservation here:

Instagram - https://www.instagram.com/designs.by.andrea?igsh=M3kzNW9vcno5eXdn

Website - https://www.dbandrea.com/?utm_campaign=gmb

Instagram: https://www.instagram.com/wildlynativeflowerfarm/

Website: https://wildlynativeflowerfarm.com/

Hungry Root Code: FLOWER40
Hungry Root Link: https://www.hungryroot.com/?promo=FLOWER40&b=1084&utm_source=the-flower-files&utm_medium=partnership&utm_campaign=podcast

Garden Goal Planner: https://wildlynative.myflodesk.com/gardenplanner

Cut-Flower Guide: https://wildlynative.myflodesk.com/oyihkn1nwz

Ever felt that gut-wrenching disappointment when a potential client ghosts you after what seemed like the perfect consultation? You're not alone. In this refreshingly honest episode, we dive deep into why couples don't book with flower vendors—and why that might actually be the best thing for your business and mental health.

From the messy day-to-day realities of running a flower farm to the delicate dance of client expectations, we're pulling back the curtain on what really happens when potential clients walk away. Whether it's price shock (those $10,000 Pinterest installations aren't happening on a $500 budget!), personality clashes, or the dreaded "momzilla" who steamrolls her daughter's vision, we examine the real reasons behind lost bookings.

The most valuable insight? Not everyone is your client—and that's perfectly okay. Your energy, time, and artistic vision are sacred resources that deserve to be valued. When someone doesn't book you, it creates space for clients who truly appreciate your unique approach and creative perspective. It took me years to stop taking rejection personally, but once I understood this truth, my business—and my happiness—transformed.

For flower professionals struggling with ghosting, undervaluing, or just plain dismissal, this episode offers practical wisdom on refining your inquiry process, being crystal clear about pricing upfront, and recognizing the red flags that signal a client isn't your people. Because at the end of the day, the most successful businesses aren't the ones that book everyone—they're the ones that book the right ones.

Listen in, share with a fellow flower friend, and remember: your best work happens when you're working with clients who celebrate your vision, not just tolerate it.

Instagram: https://www.instagram.com/wildlynativeflowerfarm/

Website: https://wildlynativeflowerfarm.com/

Hungry Root Code: FLOWER40
Hungry Root Link: https://www.hungryroot.com/?promo=FLOWER40&b=1084&utm_source=the-flower-files&utm_medium=partnership&utm_campaign=podcast

Garden Goal Planner: https://wildlynative.myflodesk.com/gardenplanner

Cut-Flower Guide: https://wildlynative.myflodesk.com/oyihkn1nwz

Customer reviews aren't just nice-to-have compliments—they're powerful marketing tools that build trust and credibility for your business. In this revealing episode, we dive deep into why reviews matter so much, especially for emotionally-driven businesses like floristry and farming where connection and beauty are everything.

Feeling awkward about asking for reviews? You're not alone. We explore why this discomfort exists and how to reframe your thinking: when you've delivered a great experience, asking for feedback isn't begging—it's celebrating a successful collaboration between you and your customer. With practical strategies for making requests feel natural and prompts to help customers craft meaningful testimonials, you'll walk away ready to transform your approach to gathering social proof.

Through real stories from our own review journey (including a wedding with a particularly challenging mother-of-the-bride!), we share both the heartwarming impact of positive feedback and how to handle those inevitable not-so-glowing reviews with grace. You'll learn creative ways to showcase testimonials across platforms, turning each positive review into a tiny brand ambassador working on your behalf.

Ready to put these insights into action? We challenge you to reach out to three past customers this week and ask for reviews using the conversational approaches we've shared. Tag us on Instagram to share your experience and the responses you receive! Remember, every time someone shares their positive experience with your business, they're helping future customers feel confident choosing you—and that's a beautiful cycle worth nurturing.

Instagram: https://www.instagram.com/wildlynativeflowerfarm/

Website: https://wildlynativeflowerfarm.com/

Hungry Root Code: FLOWER40
Hungry Root Link: https://www.hungryroot.com/?promo=FLOWER40&b=1084&utm_source=the-flower-files&utm_medium=partnership&utm_campaign=podcast

Garden Goal Planner: https://wildlynative.myflodesk.com/gardenplanner

Cut-Flower Guide: https://wildlynative.myflodesk.com/oyihkn1nwz