All of my business resources: https://tannermullen.typedream.app/

Summary

In this episode of the Contractor Secrets podcast, Tanner Mullen shares his experiences and insights on dealing with slow business in January. He emphasizes the importance of marketing and leads in keeping a business thriving, and the need for proactive growth. Tanner also discusses his approach to going out and doing estimates, building value, and creating an experience for customers. He highlights the significance of providing value, justifying the price, and going above and beyond for customers. Tanner concludes by stressing the importance of setting the tone as a leader and preparing for January to maximize opportunities.

Takeaways

Marketing and leads are essential for the growth and success of a business.

Being proactive in business growth is crucial, rather than waiting until it becomes necessary.

Building value and creating an experience for customers can help justify the price and differentiate a business.

Going above and beyond for customers and identifying additional needs can lead to increased customer satisfaction and loyalty.

Setting the tone as a leader and preparing for slow business periods can help maximize opportunities.

Chapters

00:00 Introduction and Setting the Context

02:25 The Importance of Marketing and Leads

03:23 The Need for Proactive Growth

05:20 Dealing with Slow Business in January

08:08 Consistent Progress and Lead Generation

10:05 Going Out to Do Estimates

11:32 Building Value and Creating an Experience

17:35 Providing Value and Justifying the Price

23:50 Going Above and Beyond for Customers

26:09 Identifying Additional Needs and Offering Solutions

30:47 Setting the Tone as a Leader

31:15 Preparing for January and Maximizing Opportunities

32:14 Offering Business Breakthrough Sessions

32:43 Conclusion and Impact of Good Business Owners