Did you know that Latinas make up only 3% of the marketing industry? And that’s being generous because Latinx in general only makes up 6% of the marketing industry! And it’s crazy because every industry needs marketing. No matter what you love there’s always a marketing department. So why aren’t we in the room when these marketing decisions are being made? Or even better, how do we get in the room?

 

Alejandra Hurtado started Majesty Academy, the first marketing school for Latinas. With over 12 years of marketing experience, she noticed a shortage of Latinas in Marketing and Tech. Now, her mission is to use her academy to empower more women and Latinas into marketing. Alejandra is deeply committed to promoting diversity and inclusion in the marketing and tech industries.

 

In this week’s episode, Alejandra tells us why she wants more Latinas to be in the marketing industry. Whether you’re an entrepreneur or you work for a company you love, marketing is all about communication. And the Latino population is being neglected because there aren’t a ton of Latina markers to speak to our own people. The marketing industry needs people with cultural competency, and that includes you. Listen to Alejandro’s episode to hear all about her journey as an immigrant, why she loves marketing, and why she started Majesty Academy. 

Connect with Alejandra: Instagram: @majesty_academyTikTok: @yourmarketingchica 

Website: www.majestyacademy.co 

 

Website: www.theerikacruz.com

Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn

How to work with Erika: Join the waitlist for Courage Driven Latina here.

 

Podcast production for this episode was provided by CCST.