In this episode, Rajeev Sajja sits down with Matthew Rathbun, Executive Vice President of Coldwell Banker Elite, to discuss how agents can move beyond experimenting with AI and begin integrating it into every part of their business. As both a producing agent and brokerage leader, Matthew shares practical strategies for using AI to improve productivity, strengthen decision-making, and create better client experiences.

Matthew explains how he relies on AI in three distinct roles: as a thought partner to challenge ideas, an augmenter to improve the quality of his work, and a coach to help prioritize tasks, manage information, and stay focused throughout the day. He also shares how voice conversations with AI have become his primary way of working, making AI a natural extension of his daily workflow rather than just another software tool.

The conversation explores practical AI workflows for creating listing marketing, producing video content, developing educational materials, writing company policies, and generating hyperlocal content that builds trust with consumers. Matthew also shares several of his favorite AI tools and explains why building repeatable workflows is far more valuable than chasing the latest AI app.

Rajeev and Matthew also discuss the importance of curiosity, continuous learning, and looking beyond the real estate industry for ideas that can be adapted to create a competitive advantage. Their message is clear: AI doesn't replace expertise, it amplifies it for professionals who are willing to learn and experiment.

Resources Mentioned:

• Building a Story Brand by Donald Miller

AI & Productivity Tools:

• WisprFlow

• NotebookLM

• BigVu

• Canva

• Fotello

• Tripo

• HiDock AI Notetaker

Guest: Matthew Rathbun

Website: https://www.matthewrathbun.com/contact_matthew_rathbun/

Host: Rajeev Sajja

Website: http://www.realestateaiflash.com

Facebook: https://www.facebook.com/rsajja

Instagram: http://www.instagram.com/rajeev_sajja

LinkedIn: http://www.linkedIn.com/in/rsajja

Rajeev's Resources:

Join our Instagram Real Estate AI Insiders Channel - https://ig.me/j/AbZCJG37DqBPPtxi/

Get 14 days Wispro Flow Pro Free Trial - https://ref.wisprflow.ai/rajeev-sajja

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