DTC Podcast

Ep 136: AKNF - 8X ROAS and $8 Million in Sales: A Google Ads Case Study


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Today we’re talking with Saul Garcia, Head of Google Ads for Pilothouse. 

He’s recently produced a case study that shows some eye-popping growth at 8X Roas and over $8MM in revenue generated for luxury watch client JBW.


Here are the 4 key areas that allowed for this growth that we discuss on the podcast:

  • Increase Customer Lifetime Value with Dynamic Retargeting & Display
  • Capture New Customers With Intent-Based Search Campaigns + RLSA
  • Increasing Ad Coverage While Safeguarding Branded Keywords
  • Opening Up YouTube To Profitable Prospecting Campaigns

  • Register for OX Fest'21 here 


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    Work with Pilothouse - https://dtcnews.link/pilothouse

    Follow us on Instagram & Twitter - @dtcnewsletter

    Watch this interview on YouTube - https://dtcnews.link/video

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