Are you tired of spinning your wheels on social media without seeing any real growth in your pet care business?

Wondering how to effectively convert your social media efforts into tangible business results?

Do you feel despondent when your like, loves, hearts and views fail to convert into paying clients?

Most pet business owners agree that social media marketing is fast, free and easy to use. But, it’s also noisy, overcrowded, and because all of your competitors are using social, it makes it really difficult to stand out…

So, if you’re want to turn likes and views into better customers and bigger profits, then you need to leverage social media into a broader marketing strategy…this episode of the Pet Boarding and Daycare Podcast will show you how. 

Dom sits down with Scarlet Rockwood, a leading social media strategist, who will share her proven blueprint for social media success in the pet industry. Get ready to revamp your approach and see real results!

In this episode, you'll learn about:

Celebration as Strategy: Discover how marking milestones in your business can create buzz and strengthen client loyalty 

Beyond Basics: Why simply posting on social media isn't enough—discover strategies to create compelling content that converts.

Video Rocks!: Skarlet shares why you should prioritize video content on your social media platforms.

Why Social Isn’t Scary: How to easily connect with local pet parents by giving them a behind the scenes ‘peak’ into your business

List Building Lessons: Why you should funnel people off Facebook and Instagram and onto your email list. 

Marketing Ecosystems: Understand how to integrate your social media with other marketing channels for maximum impact.

Social media marketing will be one of the topics being covered at the upcoming Pet Boarding and Daycare Expo in Vegas in May. The expo is a prime opportunity to strengthen industry connections, gain invaluable knowledge, and catalyse business transformation through the power of relationships. To register for this year’s Las Vegas pet boarding and daycare expo, go to petboardingexpowest

Thank you to Skarlet Rockwood for sharing her expertise and insights. Learn more about Skarlet at SkarletRockwood

If you want to access Dom’s coaching and consulting services, and get more help with growing your pet care business, reach out to Dom at petbusinessmarketing.com/discovery

Huge thanks to this week’s show sponsor Forever Stainless Steel. Forever Stainless Steel is the world’s quality leader in animal bathtubs and related systems. Find out more about how their innovative systems can help your pet business by going to Foreverstainlesssteel.com

To find out more about Dominic Hodgson and his pet business consulting services go to petbusinessmarketing.com

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Episode Time Stamps

01.00 – Coming up in today’s show…

03.41 – How to use business birthdays to sell services

06.13 - Sponsor Message from Forever Stainless Steel

07.22  - PB & D Magazine May/June rundown

12.00 - How to register for Pet Boarding and Daycare Expo West

13.22 – Meet Skarlet Rockwood, social media expert 

19.20 – Why Skarlet niched to the pet industry

27.56 – Skarlets CREATOR signature system

36.53 – Why you need to move people OFF social media

39.25 – Create a club on your email list 

42.10 – Don’t forget to register for the Vegas expo!