Erica delves into the art of setting boundaries in business, focusing on practical strategies for saying no to customers. She emphasizes the importance of recognizing that saying no to one request is saying yes to something else, like efficiency or fair pricing. The discussion covers various scenarios, including scheduling conflicts, pricing negotiations, and scope of work creep, offering advice on how to respond assertively yet professionally. The podcast even explores the psychological aspect of saying no, with a candid suggestion to create a separate persona to handle difficult conversations. For entrepreneurs looking to strengthen their boundaries and streamline operations, this episode is a must-listen.

Scoop Con 2025 (May 23-24, 2025) https://scoopcon.com/

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