“When you're small and lean (in business), do things that can have a BIG impact” Greg Mercer

Today podcast listeners we have the founder of Jungle Scout with us Greg Mercer. A few years ago Greg was plugging away working 35 hours a week on his own FBA store while working 5 hours a week at his engineering job. He realized how capital intensive Amazon FBA was and thought there had to be a better model he could create. While doing this Greg identified his pain point, realizing it was very hard to figure out the demand for products on Amazon. Thus became Jungle Scout. Jungle Scout is currently used by over 52,000 Amazon sellers, it is a total product research solutions that help you come up with product ideas by filtering through Amazon's catalog and finding the items that meet your criteria. Basically, it provides all the information an Amazon seller needs to pick the perfect products. Research made easy.

Today we will get into how Greg built a business of this size as rapidly as he has. Jungle Scout is now just over two years old. We will talk about what he had to do to find a successful niche like this and how he scaled this rapid growth.

“Create a business that makes other people a lot of money.” Paul Levine

13:30 The Ethical Bribe

15:10 Why did Jungle Scout succeed where 99% of Software companies fail?

17:55 Law of Reciprocity

22:43 Questions to ask yourself about pricing

“Value add, value add, value add, sell!” Dave Aarons

An Epiphany On Pricing

4 questions to ask customers about pricing: (from Price Intelligently.com)

1. At what price would this be too low - you wouldn't trust it?

2. At what price would you find is a great deal?

3. At what price would you find this expensive, but worth considering?

4. At what price would this be definitely too much?

Honorable Mentions:

Michael Smith author of Intuitive Leadership Mastery

https://www.amazon.com/Intuitive-Leadership-Mastery-Doubled-Profits-ebook/dp/B01N319MI3/ref=sr_1_fkmr0_1?s=digital-text&ie=UTF8&qid=1484769689&sr=1-1-fkmr0&keywords=intuitive+leadership+michael+smith

Patrick Campbell

http://www.priceintelligently.com/

Contact Info:

http://www.junglescout.com/

Twitter: mercer_greg