October 18, 2021

Ep 145: Spotlight Oral Care Goes Viral with Co-founder Lisa Creaven and VP Marketing Siobhan Nolan

48 minutes

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Today we drilled down with Spotlight Oral Care Co-founder Dr. Lisa Creaven and VP Marketing Siobhan Nolan.

Spotlight Oral Care is made by dentists to create the best oral health products, educate and promote mouth health, and empower people to engage with true customized preventative oral care.

We discuss:

The benefits of having a medical professional as both a front and a founder,

How organic, educational content has become the fuel for both paid and organic growth across Instagram and TikTok

How gathering First-party data has massively improved their email and SMS marketing

You’ll also hear all my dental assumptions corrected.

4 out of 5 dentists agree, you should listen to this one! 🌟

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Watch this interview on YouTube - https://dtcnews.link/video

...more

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By DTC Newsletter and Podcast

4.5

3636 ratings

October 18, 2021

Ep 145: Spotlight Oral Care Goes Viral with Co-founder Lisa Creaven and VP Marketing Siobhan Nolan

48 minutes

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Today we drilled down with Spotlight Oral Care Co-founder Dr. Lisa Creaven and VP Marketing Siobhan Nolan.

Spotlight Oral Care is made by dentists to create the best oral health products, educate and promote mouth health, and empower people to engage with true customized preventative oral care.

We discuss:

The benefits of having a medical professional as both a front and a founder,

How organic, educational content has become the fuel for both paid and organic growth across Instagram and TikTok

How gathering First-party data has massively improved their email and SMS marketing

You’ll also hear all my dental assumptions corrected.

4 out of 5 dentists agree, you should listen to this one! 🌟

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Watch this interview on YouTube - https://dtcnews.link/video

...more