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Welcome to the first episode in a five-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar.

Our guest on the podcast in this series is Arkena Coffee Market Founder, Matthew Thornton. Matthew has been based in Ethiopia for 13 years and has a rich history in the coffee supply chain in Ethiopia.

The focus of this series is "Responsible Direct Trade Coffee Relationships".

The five episodes of this series are:

1. Responsible Direct Trade Coffee - https://youtu.be/zDiZ5flCqFY

2. Benefits of Direct Trade Coffee Relationships - https://youtu.be/caxop1x-2aQ

3. Managing Risk In Direct Trade Coffee - https://youtu.be/Q0WA2nk5LPA

4. Technology and Direct Trade Coffee - https://youtu.be/cq0YT2La0WY

5. The Goals Of Direct Trade Coffee - https://youtu.be/ckxLQy8AsTY

In this episode of the podcast series, Lee and Matthew highlight the significance of relationships in direct trade coffee and contrasts it with traditional commercial trade.

Matthew shares his journey from ecology to coffee, his Peace Corps experience in Ethiopia, and the inception of Arkena Coffee Market.

The episode touches on the roles of exporters and importers, the importance of transparency, and the diverse definitions of direct trade.

Tune in to explore the benefits and challenges of direct trade coffee, along with exciting new collaborations on the podcast.

Article referenced in this episode: https://www.linkedin.com/posts/paul-stewart-1165826_does-rejuvenating-yirgacheffes-older-coffee-activity-7379185525968039937-UUso

Connect with Matthew Thornton and Arkena Coffee Market here:

https://arkenacoffee.com/

https://www.instagram.com/arkenacoffee/

Email: [email protected]

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